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Wikinomics [Format Kindle]

Don Tapscott , Anthony D. Williams
3.5 étoiles sur 5  Voir tous les commentaires (4 commentaires client)

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From Publishers Weekly

The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology. Wikipedia, the online encyclopedia written, compiled, edited and re-edited by "ordinary people" is the most ubiquitous example, and its history makes remarkable reading. But also considered are lesser-known success stories of global collaboration that star Procter & Gamble, BMW, Lego and a host of software and niche companies. Problems arise when the authors indulge an outsized sense of scope-"this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"-while acknowledging only reluctantly the caveats of weighty sources like Microsoft's Bill Gates. Methods for exploiting the power of collaborative production are outlined throughout, an alluring compendium of ways to throw open previously guarded intellectual property and to invite in previously unavailable ideas that hide within the populace at large. This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities; as such, it makes a fine next-step companion piece to James Surowiecki's 2004 bestseller The Wisdom of Crowds.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Can you learn about Web 2.0 without spending more time staring at a computer screen? With Alan Sklars unabridged recording of this book, the answer is yes. Consumers, businesspeople, and academics can benefit from this investigation into how online collaboration tools have the potential for transforming research and production. Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors case studies of innovative information sharing. They provide an enthusiastic overview, and Sklar provides an engaging reading that will make listeners excited about returning to their computers to experience new technologies. R.F. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Un livre fondateur 10 novembre 2008
Tapscott et Williams ont publié avec Wikinomics un livre clé et amorcé une réflexion sur les modes de travail et les modes d'organisation qui se poursuit encore sur leur blog.
L'idée clé est que les outils modernes permettent le dialogue et la collaboration à une échelle jusqu'ici inconnue. Loin de se limiter à l'inévitable Wikipedia et au logiciel libre, ils explorent de nombreuses formes de collaboration et de création collaborative, y compris pour les industries manufacturières.
C'est dense et complexe, chacun y trouvera des idées concrètes adaptées à sa situation.

Dommage que certains passages sonnent comme plus comme une pétition de principe ou un acte de foi. Une réflexion sur les limites du modèle n'aurait pas affaibli le propos, au contraire !
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1 internautes sur 1 ont trouvé ce commentaire utile 
Par Alain
Format:Broché|Achat vérifié
Si je comprends bien la thèse développée par l'auteur, ce livre aurait dû être mis à ma disposition gratuitement. Je ne comprends pas pourquoi j'ai payé. J'ai l'impression de m'être fait avoir. La thèse du livre ne s'applique sans doute qu'aux autres.

En bref, lisez le résumé, qui synthétise bien le contenu du bouquin. Ne perdez pas votre temps et votre argent en allant plus loin.
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1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 The future of economics 10 avril 2011
That the nature of work, collaboration, and other economic activities is changing very rapidly these days is indisputable. However, it is not immediately clear to everyone what are the forces that are driving this change and what sorts of effects it may have. This book tries to answer these and many other questions in the realm of how the latest advances in various information tools are enabling the radical shift in collaborative production. It is a very readable book aimed at the general audience. The fact that it doesn't delve too deeply into the technical details (like the "Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More") may be a plus, as this way it may be more suitable to appeal to the wider readership base. Overall, it is an interesting read if you are not familiar with the general trends in open and collaborative economy.
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0 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 tout sur le crowdsourcing 14 février 2009
Format:Relié|Achat vérifié
Vous voulez devenir riche en exploitant le travail des autres ? Alors Don Tapscott est votre homme, et bientôt votre gourou ! Il vous expliquera comment mettre en place un type de site web collaboratif pour capter à votre profit la richesse collective. Ce livre est une brutale perversion de l'éthique des hackers : il vise à transformer en magot personnel ce qui devrait rester un bien commun.
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176 internautes sur 189 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Warning: contains large quantites of consultantese 15 janvier 2007
Par Bradley Gessler - Publié sur
Don Tapscott's book, Wikinomics, discussed many excellent and interesting high-level collaboration concepts but was somewhat of a disappointment because of Tapscott's "I invented the question mark" writing style. For example, Tapscott makes an attempt to label specialized networks, like Napster, as "Business Networks" and even proceeds to call them "b-webs":

"By 2000, when the music industry finally noticed it, the MP3 b-web had reached critical mass-tens of thousands of music files had become available for downloading over the Net-and Napster alone, record companies said, had cost them $300 million in lost sales."

You mean a "peer-to-peer music network?" As a management consultant by day, I even found myself rolling my eyes at some of Don's painful attempts to coin new jargon. I felt that Tapscott lost a lot of creditability by going down this path. The title alone, "Wikinomics", and the tagline, "How Mass Collaboration Changes Everything," should have given away that the consultantese was going to be thick.

Some sections of the book, like the "tagging" reference below, were just downright funny underlining that Tapscott doesn't have a very in-depth understanding of the technologies that are powering this collaboration phenomena. This suggests that Wikinomics was not edited by a broader audience:

"Tagging harnesses a technology called XML to allow users to affix descriptive labels or keyword to content (techies call it "metadata", or data about data). Wired cofounder Kevin Kelly aptly describes a tag as a public annotation-like a keyword or category name that you hang on a file, web page, or picture. When people tag content collaboratively, it creates a "folksonomy," essentially a bottom-up, organic taxonomy that organizes content on the web"

By definition, a tag does not harness XML. In fact, the two have nothing to do with each other. You could use XML to define a tag, but you could also use a database, file system metadata, or any other symbolic system to define a tag. Almost all web applications with tagging functionality store tagging data in a database system.

While this is a very small detail that Tapscott missed, this book is riddled with many of these small "misunderstandings" making me question the author's editorial process. Maybe if Tapscott had used a wiki to let others edit his transcript, a "techie" would have caught the error and corrected it ;)

Despite the nit-picky details, I would recommend the book to somebody who has never heard of a Wiki, blog, social network or of Web 2.0. It definitely gets the brain thinking about the exciting opportunities that lay ahead for both our professional and personal lives. Many interesting and innovative cases, including some new ways Proctor & Gamble is doing business outside of the traditional corporate hierarchy, are discussed in detail.

If you can stand the consultantese, have $25 laying around, and can find a couple hours to read, definitely pick up this book. If you don't have the time for the consultantese and want to understand what's really going on, pick up the Long Tail.

49 internautes sur 54 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Large look at the collaborative online world 23 février 2007
Par Rolf Dobelli - Publié sur
Don Tapscott and Anthony D. Williams have written an intriguing, necessary and, in some ways, groundbreaking book, which we recommend to everyone...with some caveats. The authors examine the possibilities of mass collaboration, open-source software and evolutionary business practices. They integrate examples from the arts ("mashups"), scholarship (Wikipedia) and even heavy industry (gold mining) to argue that new forces are reshaping human societies. Some of their examples will be familiar, but others will surprise and educate you. However, the authors are so deeply part of the world they discuss that they may inflate it at times - for instance, making the actions of a few enthusiasts sound as if they already have transformed the Internet - and they sometimes fail to provide definitions or supporting data. Is the "blogosphere," for example, really making members of the younger generation into more critical thinkers? Tapscott and Williams repeatedly dismiss criticisms of their claims or positions without answering them. The result is that the book reads at times like a guidebook, at times like a manifesto and at times like a cheerleading effort for the world the authors desire. It reads, in short, like the Wikipedia they so admire: a valuable, exciting experiment that still contains a few flaws.
80 internautes sur 91 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A good discussion of the possibilities created by Web 2.0 28 décembre 2006
Par Mark P. McDonald - Publié sur
Don Tapscott helped found the new economics associated with the Web with Digital Economy and Digital Capital. Wikinomics seeks the same goal using the features and functions of Web 2.0 as a basis for new forms of business collaboration and opportunity.

Tapscott takes numerous examples of next generation collaboration and social networks to point to the potential of the next generation of the web where customization, tailoring, self-publishing are viable business activities. The examples which range from assaying gold deposits to creating new rap albums are compelling. They lay the foundation for the principles of wikinomics that include:

BEING OPEN to allow customers, peers and others more access to your content, intellectual capital to collaborate and create something new.

PEERING to recognize that people form their own communities to create value, such as open source, and prefer these communities to traditional hierarchies that concentrate on control.

SHARING to overturn the economics of scarcity in favor of wide distribution and tailoring. In this regard, value comes not form distribution but from application of your products and services.

From these principles Tapscott discusses the following actors that will bring this world to the forefront of business:

1. Peer pioneers who will create the new business models based on wikinomics and found the companies that will displace both traditional companies and first generation web companies.

2. Ideagoras the creation of open forums where ideas are freely shared and developed based on attracting world class talent from around the connected world.

3. Prosumers who are a rising group of customers who will both produce and consume new products and services.

4. New Alexandrians the 'librarians' who will bring people together. In other words, the mavens that draw the Prosumers into the Ideagoras.

5. Platforms of Participation which is where the wiki economy will happen. These are places where companies open their products and platforms to enable collaboration and creation of next generation products and businesses.

6. Global Plant Floor recognizes that manufacturing has become more open and able to support mass customized products. This is essential for new products to get to market effectively.

7. Wiki Workplace the environment where people will collaborate in the future, connect and collaborate to create new sources of value.

If you have read down this far, you see both the strength and the challenges associated with this book.

Tapscott does a great job of illustrating the very real possibilities associated with the new social and collaborative capabilities provided by the web. These are real phenomenons that are currently cutting apart the music, media, financial services and just about every industry. Executives ignore these developments at their peril.

However, those possibilities are wrapped up in jargon to such an extent that they detract from the message. It is like Tapscott is trying to invent a new language for the sake of coining new terms. This is probably a manifestation of the very forces Tapscott writes about as in a `wiki' world you need to differentiate yourself, establish your brand and uniqueness. But he does so at the risk of alienating the reader who is in most need of the advice in the book. Effective communication still matters and the reason this is not a five star recommendation.

This book is good and perhaps one of the founding books for the next wave of Internet intensive business innovation. Time alone guarantees that many of the things Tapscott talks about will happen as new digital consumers gain incomes and responsibilities. The question is will you be able to go where the economy is heading, or be willing to accept the opportunity cost of staying where you are.
54 internautes sur 60 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Loud boosterism does not a "revolution" make 8 avril 2007
Par Jerry Saperstein - Publié sur
This is a typical "new big thing" business book. Read this and you're on your way to a billion dollar fortune. In reality, the authors pretty much make it clear that they've already made their bucks huckstering this idea. On pages 2 and 3, they describe several "studies" they've already done on these concepts, raking in by their own admission $9 million. Not bad. Sell a study, collect a fee; write a book about the studies, earn royalties. If you're a fan of the early "South Park" you may recognize the business model of the underwear gnomes.

On page 3, the authors also present the bottom-line: "Billions of connected individuals cn now actively participate in innovation, wealth creation and social development in ways we once only dreamed of. And when these masses of people collaborate they effectively can advance the arts, culture, science, education, government and the economy in surprising but ultimately profitable ways." Step right up, ladies and gentlemen: it's the next big, new thing. Hitch your wagon to it and make billions!

There's page after page of success stories of companies using wikis, blogs and other forms of interactivity to achieve unparalleled successes. But there's a notable absence of tales of failure.

There's also the requisite introduction of new terms because English, the language of Shakespeare, is simply inadequate to describe Tapscott's concepts. "Ideagoras", anyone?

The endless boosterism in these pages is mind-numbing. By the way, if you need help in joining this revolution, Tapscott will consult. Hint. Hint. Hint.

Oh this mass collaboration idea is big. So big that it requires outlandish (and unprovable) comparisons: "With forty-two million items today the New York Public Library is larger than the Alexandria library, but there are still very few libraries that rival the collection of at Alexandria nearly two thousand years ago." Interesting enough, Wikipedia, which Tapscott hails as one of the stellar acheivements of mass collaboration describes the Alexandria library as mostly myth. No factual information exists to support claims about the Library of Alexandria, just as there is surprisingly little fact --- not hype --- to support any of Tapscott's claims. People may remember that it took some time before Ford admitted the Edsel was a bomb or for Coca-Cola to acknowledge that the "New Coke" had been rejected by the market. Thus, all of Tapscott's claims for the success of "mass collaborations", which originate for the most part with their implementors, must be taken with a grain of salt, as was the case with Tapscott's dot-com success stories in the 1990s.

As one might expect, there is little hard information in this book describing how to implement and operate mass collaboration schemes. Just one "success" story after another and endless, breathless proclamations that mass collaboration will change the world.

Is "Wikinomics" entirely useless? No. It is an effective compendium of some very interesting mass collaboration projects, although you have to work to get to the core facts through all the boosterism. It's easier than trying to gather the data through a Google search. Does "Wikinomics" truly point to a revolutionary new technique? No. It makes what people have been doing --- communicating in order to collaborate --- a lot easier, but doesn't really alter the fundamental concepts at work.

If you can deal with purple prose like "So get ready for the hyperempowered citizen. The new generation of digital citizens has the means of creation at their fingertips, so that anything that involves information and culture is grist for the mill of self-organized production". Yeah, we're all Shakespeares, Picassos, Fords and Edisons now.

Read this one for the core information, but ignore the endless hype. I would also suggest seeking other sources that are a bit less hyperbolic.

36 internautes sur 42 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Dot com hype redux 17 juillet 2007
Par Citizen, Literate Nation - Publié sur
Tapscott produced a mediocre formula book of stealing big ideas from other people and then dumbs them down and runs them through the hype-o-meter to produce meaningless pap.

There are several basic messages of the book better expained by the referenced books:

1. The Digital age Changes Everything See: Reviolutionary Wealth Alvin & Heidi Toffler
2. The Digital age changes the way we live and work: See: Release 2.0 Esther Dyson
3. There is a social life of information See: The Social Life of Inforamtion John Seely-Brown)
4. Everything is linked see: Linked byAlbert-Laszlo Barabasi

All the rest in the book is buzzword bingo and hyping technology which is here today and highly evolved tommorow. The book is devoid of meaningful reference and isz built largely off of unsophisticated self published sources.

Skim it in a brink and mortar store or at you library and you will have more time to read the more solid references listed above.
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The new art and science of wikinomics is based on four powerful new ideas: openness, peering, sharing, and acting globally. &quote;
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The new promise of collaboration is that with peer production we will harness human skill, ingenuity, and intelligence more efficiently and effectively than anything we have witnessed previously. &quote;
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The old, hardwired plan and push mentality is rapidly giving way to a new, dynamic engage and cocreate &quote;
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