Wine: A Global Business (Anglais) Broché – 30 juin 2004
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Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters.
To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry.
More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields.
Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.
I've been looking for books describing the business side of wine. There is really not much out there. This is the best I've seen so far. Though it is obviously designed to be more of a textbook for college students, it covers all of the basics and helps one to understand the big picture of the major business issues in wine ranging from accounting, HR, marketing, finance, legal, and general enology and viticulture issues.
Wine: A Global Business the first book dealing comprehensively with this topic, has been edited by my good friend Dr. Liz Thach and Tim Matz, President/Managing Director for Jackson Estates Wine International. Both Mrs. Thach and Mr. Matz are acknowledged experts in their fields and have brought together 40 influential authors from industry and academia.
I know, being a textbook it sounds dry, but it's not (Except for the accounting section)... If you have an interest in the business surrounding wine, there is no substitute. The information provided here is unavailable anywhere outside a classroom.