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Wine: A Global Business (Anglais) Broché – 30 juin 2004


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Détails sur le produit

  • Broché: 235 pages
  • Editeur : Miranda Press, Div of Cognizant Communication Corp (30 juin 2004)
  • Langue : Anglais
  • ISBN-10: 0971587027
  • ISBN-13: 978-0971587021
  • Dimensions du produit: 25,4 x 17,5 x 1,8 cm
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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9 internautes sur 11 ont trouvé ce commentaire utile 
Not a star! 10 octobre 2005
Par R. J. van Ginneken - Publié sur Amazon.com
Format: Broché
This book might be the first one available to deal with the (inside of the) wine business, it is definitely not a good one.

Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters.

To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry.

More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields.

Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.
3 internautes sur 3 ont trouvé ce commentaire utile 
Only affordable book on the subject 22 novembre 2005
Par Ulf Sjodin - Publié sur Amazon.com
Format: Broché Achat vérifié
There are thousands of books on wine published every year but only a few are written by professionals for professionals. This is a welcome exception, covering the basics in wine marketing and distribution with some interesting examples from the US and Australia. I find this essential reading for every serious wine student and my only objection is that the quality differs somewhat from chapter to chapter due to the multitude of authors engaged in its production. On the other hand, there are no other books available covering these subjects.
1 internautes sur 1 ont trouvé ce commentaire utile 
The best for describing the business side of wine 20 août 2007
Par MED - Publié sur Amazon.com
Format: Broché
UPDATE: I finally managed to get my hands on a copy of the 2nd edition of this book, and wow -- it has so much more information. This is a great textbook on wine business, and I can see why it is used in so many wine universities and certification programs around the world. This book is probably about 3 times as big as the first edition, and all of the chapters are written by experts in the wine industry. A solid primer on the topic.

I've been looking for books describing the business side of wine. There is really not much out there. This is the best I've seen so far. Though it is obviously designed to be more of a textbook for college students, it covers all of the basics and helps one to understand the big picture of the major business issues in wine ranging from accounting, HR, marketing, finance, legal, and general enology and viticulture issues.
4 internautes sur 6 ont trouvé ce commentaire utile 
The only comprehensive book on the subject 20 avril 2005
Par Christian L. Pillsbury - Publié sur Amazon.com
Format: Broché
Have you ever wondered what it would be like to work in the wine business? It's probably no more difficult than what you do now, but any expertise you bring from past experience will be of limited application. It is the confluence of traditional capital intensive agriculture, government regulation, dynamic marketing, and intense global competition, and as such, special rules and strategies apply.

Wine: A Global Business the first book dealing comprehensively with this topic, has been edited by my good friend Dr. Liz Thach and Tim Matz, President/Managing Director for Jackson Estates Wine International. Both Mrs. Thach and Mr. Matz are acknowledged experts in their fields and have brought together 40 influential authors from industry and academia.

I know, being a textbook it sounds dry, but it's not (Except for the accounting section)... If you have an interest in the business surrounding wine, there is no substitute. The information provided here is unavailable anywhere outside a classroom.
Very Useful Text - Need Instructor's Resouces 25 octobre 2012
Par Michael Adams - Publié sur Amazon.com
Format: Broché
I find the book very valuable as a teaching tool for wine business. I am currently advising an institution on text book selection for wine business and marketing. It would be helpful if you could develop an instructor's resource kit to accompany your text book, e.g. lecture slides, case studies, and sample exam questions/answers.
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