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How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: 2015 Edition (11th Edition) (English Edition) [Format Kindle]

Brenda Bernstein

Prix Kindle : EUR 8,09 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet

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Descriptions du produit

Présentation de l'éditeur

Recently added to this E-Book edition (11th Edition):

✔ Updated images throughout to match LinkedIn's new look.
✔ New methods for creating a brilliant background image (Mistake #2)
✔ New trick for connecting with 3rd tier connections and the loss of an old one. (Mistake #6)
✔ How to use the "Search Posts" feature (Mistake #12)
✔ Optimizing your long-form posts (Mistake #12)
✔ Adding SlideShare's Professional Journey to your profile (Mistake #14)
✔ New ways to back up your profile and get interesting data! (Bonus Tip #1)
✔ New Downloadable LinkedIn® Profile Completion Checklist (Appendix A)
✔ LinkedIn's Hottest Skills (Appendix D)
✔ Additional coupons! (Appendix I)


"Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernstein’s advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN.

"Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX.

"Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI

"I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA

"I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 20025 KB
  • Nombre de pages de l'édition imprimée : 269 pages
  • Editeur : Wise Media Group; Édition : 11 (29 mai 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B007708HJC
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
  • Classement des meilleures ventes d'Amazon: n°45.237 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Amazon.com: 4.7 étoiles sur 5  281 commentaires
36 internautes sur 37 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 surprising mix of efficiency and depth 1 juillet 2012
Par Stephen Cataldo - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I only budgeted a brief time to reading the book so far, but managed to transform my LinkedIn profile. I'm usually a skeptic about these kinds of books and hope other social media guides will copy the style here:
1) The book gets you exactly where you need to go as far as LinkedIn as a website, so you don't waste time looking for buttons if you're not spending your life at LinkedIn.
2) But then the advice comes in short, sharp but highly intelligent pieces, relevant to exactly where you are. She really knows what she's talking about, and puts the right piece of advice on the right page.

Not many authors smart enough to be subtle also do the work to be organized enough to match each edit button on a website. Where another book you might read a chapter of general advice and then stumble around trying to figure out what it means for you, here I'd read a paragraph and make a useful change, then repeat, all very quickly.
34 internautes sur 35 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 More than just another LinkedIn book 10 avril 2013
Par Craig Schwartz - Publié sur Amazon.com
Format:Format Kindle
There are ideas in the book that may seem trivial, but are certainly not covered in most other summaries of LinkedIn. It remains to be seen if they will help your profile be more effective or not.

I'd rate this book 4 stars, except it has so many self promotions (of the author's other services) that it's as much a sales brochure for the author's business as it is a book of information.
11 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must Read! 15 août 2013
Par Jack Sullivan - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I am new to Linkedin and fairly inexperienced with the user interface and how the website search engine works. This book came as a recommendation from my Computer Information System professor, Adrienne Wheeler. For practical reasons, this may be the best book reference I've ever gotten from a professor. I would highly recommend this book to anyone who is unfamiliar with the site or any seasoned professional who regularly uses the site for networking and job searching. This book can serve anyone as a blueprint for utilizing and harnessing this site as medium for professional development.
Many of the talking points may come across initially as common sense, but with further introspection into the topics it gives the reader a guided insight into the reasoning behind the topics and how to successfully utilize the interface provided. Not only does this book state potential problems with a profile, it states specific solutions and what to apply to the fields of your user profile. Aside from that, this book shows examples and formatting techniques that will help you get noticed by and peak the interest of potential employers who are using the site's search engine for recruitment. With the help of the book you'll notice a lot of different features on the website that you never knew existing and how to successfully deploy those applications. Also, there's more than 18 talking points and extra tips. Although most social networking websites are constantly updated and changed due to changing trends in technology and to keep users interested; the basics, structures, formatting, and the talking points in this book should serve as a template for any future changes to the interface.
16 internautes sur 18 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Structure, Grammar, Spelling, & Keywords! - I Need to Meet This English Grad from Yale 20 février 2013
Par Thomas M. Loarie - Publié sur Amazon.com
Format:Format Kindle
I hope to meet author Brenda Bernstein one day and thank her for authoring "How to Write a KILLER LinkedIn Profile...and 18 Mistakes to Avoid" (available for free on Amazon if you have an Amazon Prime account). LinkedIn has become an essential search tool for companies and is now the second most important professional sourcing data base for search firms (the first being their own internal data base). It is now imperative for any individual in-transition or considering a job change make sure they are maximizing the use of LinkedIn. As the saying goes, "out of sight, out of mind."

I have been deeply involved with the use of LinkedIn as co-leader of a parish-based (SING, St. Isidore Catholic Church, Danville, CA) ministry focused on helping those who are in-transition since 2001. Our ties to LinkedIn are so close that we were the first LinkedIn group ever to be formed. Being customer focused, they heard our need and created a restricted group for us. They went on to create "groups" which now number over 50,000.

I am always looking for teaching materials for all aspects of our transition program and recently came across Brenda's ""How to Write a KILLER LinkedIn Profile...and 18 Mistakes to Avoid." It is perfect for our ministry. She provides her 18 mistakes to avoid - keywords, poorly thought out summaries and tag lines which fail to differentiate, keywords, distracting or irrelevant photos, few connections or recommendations, ineffective group participation, and much more - and her 7 bonus tips. This is a practical how-to book with examples sprinkled throughout.

Brenda promises that "your numbers will soar if you follow the advice given" (and I would agree). Greig Wells of BeFoundJobs.com claims that you will get one job offer for every 300 LinkedIn views.

Brenda also stresses good structure, grammar, and spelling. But then, what would one expect of a someone with a degree in English from Yale! This is a fun and quick read...and will provide insights to even the most experienced LinkedIn users.
20 internautes sur 24 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Essay Expert Extraordinaire! 23 mars 2012
Par happycustomer - Publié sur Amazon.com
Format:Format Kindle
Brenda Bernstein and The Essay Expert are, simply stated, hands-down, the most thoroughly knowledgeable, accurately articulated, and professionally executed service of it's kind. The e-book, "How To Write A Killer Linkedin Profile...And 18 Mistakes To Avoid," gives you the resources to accomplish exactly what it advertises, and is a direct and concise reflection of the experiential knowledge base that the author possesses. You are getting exactly what you'd expect, only more so. I couldn't recommend it more.
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