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How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: 2014 Edition (10th Edition) (English Edition)
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How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: 2014 Edition (10th Edition) (English Edition) [Format Kindle]

Brenda Bernstein

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>Recently added to this E-Book edition (10th Edition):

✓ Updated images and instructions for the new face of LinkedIn®
✓ Update images throughout.
✓ How to handle a change of career in your Headline (Mistake #1)
✓ What recruiters see when they look at your profile! (Mistake #2)
✓ New Inbox features & InMail Withdraw feature (Mistake #6)
✓ Guide on how to check on the legitimacy of prospective connections (Mistake #6)
✓ New information on how to connect with anyone on LinkedIn (Mistake #6)
✓ New Home page sidebar features! (Mistake #6 and #12)
✓ Fun icons and fonts to add to your Headline (Mistake #10)
✓ New recent activity feature (Mistake #12)
✓ Long-form posts (Mistake #12)
✓ New Jobs feature (limited listings) & more on the mobile job search (Mistake #15)
✓ Special tip for marketers on effective use of LinkedIn® groups (Mistake #16)
✓ New bonus tip on violating LinkedIn's Terms of Service (Bonus Tip #5)
✓ Additional languages added (Bonus Tip #7)
✓ Dimensions for any image on LinkedIn (New Appendix B)

"Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernstein’s advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN.

"Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX.

"Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI

"I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA

"I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO

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Amazon.com: 4.7 étoiles sur 5  249 commentaires
34 internautes sur 35 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Practical resource for job seekers and LinkedIn profile writers 18 juillet 2012
Par resumewriter - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
As a professional resume writer, I create LinkedIn profiles for job seekers. This is the best resource I've found yet, and I've recommended it to colleagues and clients. Brenda gives easy-to-follow instructions for maximizing the effectiveness of a LinkedIn profile. For each of the 18 tips (plus some bonus tips!), Brenda describes the problem, the solution, and the results you can expect. Whether you're new to LinkedIn or have a well-established profile and network, you'll find some good strategies here.
28 internautes sur 29 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 More than just another LinkedIn book 10 avril 2013
Par Craig Schwartz - Publié sur Amazon.com
Format:Format Kindle
There are ideas in the book that may seem trivial, but are certainly not covered in most other summaries of LinkedIn. It remains to be seen if they will help your profile be more effective or not.

I'd rate this book 4 stars, except it has so many self promotions (of the author's other services) that it's as much a sales brochure for the author's business as it is a book of information.
26 internautes sur 27 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 surprising mix of efficiency and depth 1 juillet 2012
Par Stephen Cataldo - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I only budgeted a brief time to reading the book so far, but managed to transform my LinkedIn profile. I'm usually a skeptic about these kinds of books and hope other social media guides will copy the style here:
1) The book gets you exactly where you need to go as far as LinkedIn as a website, so you don't waste time looking for buttons if you're not spending your life at LinkedIn.
2) But then the advice comes in short, sharp but highly intelligent pieces, relevant to exactly where you are. She really knows what she's talking about, and puts the right piece of advice on the right page.

Not many authors smart enough to be subtle also do the work to be organized enough to match each edit button on a website. Where another book you might read a chapter of general advice and then stumble around trying to figure out what it means for you, here I'd read a paragraph and make a useful change, then repeat, all very quickly.
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must Read! 15 août 2013
Par Jack Sullivan - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I am new to Linkedin and fairly inexperienced with the user interface and how the website search engine works. This book came as a recommendation from my Computer Information System professor, Adrienne Wheeler. For practical reasons, this may be the best book reference I've ever gotten from a professor. I would highly recommend this book to anyone who is unfamiliar with the site or any seasoned professional who regularly uses the site for networking and job searching. This book can serve anyone as a blueprint for utilizing and harnessing this site as medium for professional development.
Many of the talking points may come across initially as common sense, but with further introspection into the topics it gives the reader a guided insight into the reasoning behind the topics and how to successfully utilize the interface provided. Not only does this book state potential problems with a profile, it states specific solutions and what to apply to the fields of your user profile. Aside from that, this book shows examples and formatting techniques that will help you get noticed by and peak the interest of potential employers who are using the site's search engine for recruitment. With the help of the book you'll notice a lot of different features on the website that you never knew existing and how to successfully deploy those applications. Also, there's more than 18 talking points and extra tips. Although most social networking websites are constantly updated and changed due to changing trends in technology and to keep users interested; the basics, structures, formatting, and the talking points in this book should serve as a template for any future changes to the interface.
19 internautes sur 23 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Essay Expert Extraordinaire! 23 mars 2012
Par happycustomer - Publié sur Amazon.com
Format:Format Kindle
Brenda Bernstein and The Essay Expert are, simply stated, hands-down, the most thoroughly knowledgeable, accurately articulated, and professionally executed service of it's kind. The e-book, "How To Write A Killer Linkedin Profile...And 18 Mistakes To Avoid," gives you the resources to accomplish exactly what it advertises, and is a direct and concise reflection of the experiential knowledge base that the author possesses. You are getting exactly what you'd expect, only more so. I couldn't recommend it more.
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