Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.
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A Good Starting Point for Copywriters16 février 2006
M. A McLaughlin
- Publié sur Amazon.com
Temple provides readers with an excellent format for learning to write web copy, especially if they have prior experience writing marketing copy for print media. Using his seven-day model, a copywriter could easily develop new content and marketing strategies for a personal or client website without becoming overwhelmed by "what do I do now?" Temple presents a simple, readable guide to writing copy without falling back on the condescending format of the "for Dummies" series. He has a tendency to be a bit too glib with his language, but that's probably unavoidable for someone with that many years in the marketing business. If you are interested in persuing a career in copywriting, or simply want to rewrite your personal page in a manner that beter markets you and your skills, I highly recommend adding this book to your library. It probably won't work as your only copywriting resource, as it lacks the depth of other texts, but it's certainly a good starting point and a handy tool.