le 18 novembre 2013
‘This book isn’t about content marketing. This book is about change.’
In order to reach your customers, your brand needs to create consistent and compelling content that tells your brand’s story across the digital ecosystem (paid, earned and owned media), at the right time, in the right channel, to the right customers.
In this book, you will learn how to build a social business strategy to transform your brand into a media company, a content marketing machine that has the resources needed internally (teams, processes, governance models and technology) to deliver such content day in and day out.
A must-read book for all content creators/all the people involved in the content supply chain !