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  • Editeur : Palgrave Macmillan (1 avril 2014)
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6 internautes sur 6 ont trouvé ce commentaire utile  Par DEPORTE Benjamin le 18 mai 2014
Format: Relié Achat vérifié
Après avoir décrit la Troisième Révolution Industrielle, Jeremy Rifkin explore encore plus loin le changement de société qui accompagnera le déclin du capitalisme, provoqué par ces mêmes économies d'échelle qui ont fait son moteur. JR explore plusieurs facettes de la société (commerce, production, enseignement...) et livre une vision toujours positive et optimiste de la deuxième moitié du XXIe siècle. On peut d'ailleurs s'interroger sur cet optimisme à tout crin, malgré les changements extrêmes que JR professe : naïveté, acte de foi, certitude documentée... ? Un beau voyage en tout cas, à lire.
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3 internautes sur 3 ont trouvé ce commentaire utile  Par Koum le 16 août 2014
Format: Format Kindle Achat vérifié
Mandatory book to envision the future in an hopefully way but also to understand the past

Just read it !
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1 internautes sur 2 ont trouvé ce commentaire utile  Par Joelle van der Meulen le 23 juillet 2014
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Un peu difficile à lire mais efficace. Le titre dit tout mais il l'applique a tous les aspects de la vie sur internet
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62 internautes sur 66 ont trouvé ce commentaire utile 
fascinating read 5 avril 2014
Par Marrena Lindberg - Publié sur
Format: Relié
I tore through this book. Rifkin makes a convincing case that capitalism will inevitably decline in the next forty years due to a number of forces driving down marginal costs: the Internet, nearly free and abundant distributed solar and wind energy, improved AI and robotics, 3D printing in plastic and metal, and his pet hobby horse--improved shipping and logistics with smart sensors embedded in packaging, sort of an uber-GPS to track goods. His writing is somewhat repetitive and heavy on the talking points, but he really shines with his historical argument showing how the last two Industrial Revolutions changed society and how something similar is happening now.

Whether you believe what he says or not, clearly the powers that be believe it. It explains so many things happening in the economy right now--the ferocity of multinational corporations fighting against change is explained--they are not fighting merely from avarice, but for their very survival. It also explains why banks and hedge funds are focusing less on investing in stocks, and more on commodities and land, especially farmland.

What I found shocking about the book was his optimistic attitude about the effects on the general population. If all private sector jobs disappear and marginal costs approach zero for goods and services, yes, it will make it nearly free to buy things and heat our homes, but there are some things that will remain scarce, important things--land and food. If anything, food will become more scarce due to global warming. Sure we can share cars and lawnmowers, and sell things we make on Etsy, but we fundamentally need a place to stay and food to eat, and those things cost money. With no jobs left, are we all to become subsistence farmers, those of us lucky enough to have access to land? We will have fancy, nearly free toys and abundant renewable energy but we all need to eat every day. Are we looking at post-modern feudalism?
73 internautes sur 84 ont trouvé ce commentaire utile 
Utopian novel with footnotes (2.5 stars) 29 juillet 2014
Par A. J. Sutter - Publié sur
Format: Relié
This is a book so brilliant that six back-cover blurbs simply are not enough -- kudos to the thoughtful publisher for putting six more in our faces first thing when we open it. Inside, the book makes daring predictions about the world of the future. "The capitalist era is passing ... not quickly, but inevitably." (@2) "[T]he Internet of Things" will connect "everyone and everything in a global network driven by extreme productivity [that will move] us ever faster toward an era of nearly free goods and services and, with it, the shrinking of capitalism in the next half century and the rise of a Collaborative Commons as the dominant model for organizing economic life." (@16) Fortunately for the reputations of those blurbistas and perhaps of the author (JR) himself, by the end of half a century most of this book's readers either will be dead, or will have accumulated five decades of more important memories to help them forget they ever read this work.

To start with a calibration: by US standards I'd probably qualify as "progressive" (or worse, since I read a lot of stuff in French). Some of JR's pet topics, such as collaboration, cooperatives and various types of commons, are fine with me, in the right doses and the right contexts. And the book's frequent flourishes of Bolshevik rhetoric tend rather to fill me with nostalgia for the silly 1970s than with horror (generally, anyway; but see Section 3 below). So my problems with this book aren't because I regard any criticism of capitalism as, say, an existential threat to Western civilization and the survival of our species. Rather, it's because the book has too hefty a dose of nonsense, at big scales and small.

Nonetheless, the book has a huge amount of information about various commons- and collaboration-related movements and technological trends. If you're careful to parse that information away from JR's interpretations and extrapolations, you can still get something useful from this book. For that reason I give it 2.5 stars, instead of fewer.

The rest of this review will consider: (1) the fallacies of the book's main premise; (2) a few more specific errors and omissions; and (3) a couple of disturbing currents in JR's argument.

1. The main premise of the book is that the "contradictory workings of the capitalist system" will lead to capitalism's being replaced by a "near zero marginal cost society" and "an era of nearly free goods and services." (@4, 8-9.) This in turn rests on the premise that when something becomes available for a marginal production cost (MPC) near to zero, its exchange value (market price) will be nearly as good as free (@273).

MPC is the cost of making, serving, etc. *one more* widget. Intuitively, it's easy to imagine that if I want to serve someone 1 cup of coffee, I've got to buy at least some coffee beans or grounds, some sort of equipment, and a cup. Once I've invested in those materials and equipment, though, the cost of making a second, third, etc. cup is comparatively low. Textbook economics theory (a/k/a neoclassical economics) teaches that MPCs first go down, but then bottom out and begin to rise again as quantity increases. This is especially so in a case of "perfect competition," where there aren't any monopolies, and individual buyers and sellers can't control prices. When there is perfect competition, a particular maker's goods become indistinguishable from other makers', and the goods become commodities.

The theory also teaches that demand curves slope downward, i.e. that the number of widgets a consumer will buy (plotted against the X-axis) increases as the price (plotted along the Y-axis) comes down. In Econ 101, a market demand curve comes from adding up a lot of individual consumers' demand curves, and so has the same general shape (though this operation is more problematic than textbooks let on; see the Sonnenschein-Mantel-Debreu theorem.) Since a producer's marginal costs go up (in theory), the bigger the quantities it produces, it doesn't want to make too many widgets. The theory teaches that the most efficient production occurs at the quantity where the MPC curve (X axis: quantity, Y axis: MPC) crosses the market's demand curve (X axis: quantity, Y axis: purchase price)-- the idea being that if the producer sets its selling price at the MPC, it will optimize its profit.

JR cackles with Leninist glee (@8-9) as he describes how the significance of the Internet dawned on neoclassical economists Larry Summers and Brad DeLong. They suggested in a 2001 article that when you can make new copies of "information goods" for next-to-nothing (near-zero MPC), you can't make a profit in perfect competition -- so maybe monopolies are necessary to encourage innovation. Don't you see the irony? The capitalists base their theory on perfect competition, but now they're backtracking! DeLong and Summers "are hopelessly trapped" (@8). But it gets worse, because according to the capitalists' own neoclassical theory, "A near zero marginal cost society is the optimally efficient state for promoting the general welfare and represents the ultimate triumph of capitalism. Its moment of triumph, however, also marks its inescapable passage from the world stage." (@9) Mmmuwahahahaha, in a manner of speaking. (Why Leninist? because Marx thought a commodity-based economy occurred only in capitalism, but the Bolsheviks based their economy on commodities; see the Socialist Party of Great Britain's online article by Richard Montague, "Marx and Lenin's views contrasted.")

1.1 While JR isn't as entertaining as Dr. Evil, this is a "One Million Dollars" moment of sorts. Far from capitalism being hopelessly trapped, what's at stake here is at most a tenet of an academic theory. JR's comment about efficiency and "general welfare" is an allusion to the First Fundamental Theorem of Welfare Economics. Actually, nothing in the theorem assumes *near-zero* marginal cost, but simply that prices are set *at* marginal production cost, which could be very far from zero, in a given case. More important, the assumptions of the First Fundamental Theorem are never satisfied in reality. See the Nobel lecture by Joseph Stiglitz, and also his 1991 paper "The Invisible Hand and Welfare Economics." Among other issues, there's no such thing as perfect competition. So JR is making a statement about neoclassical theory, and an incorrect statement at that -- not about capitalism as it's practiced. Notice also JR's rhetorical sleight of hand with the phrase "general welfare": in the context of the theorem, welfare refers to consumption preferences for market goods, not to the general quality of life, as most readers will take it to mean.

1.2 There are more fallacies afoot. JR implicitly supposes that if the MPC to make a widget (or to serve a widget with fries or to stream one online) is near zero for producer #1, the MPC will also be near-zero for producer #2 (who may be you). OK, so try making your own 4GHz, 2+ billion-transistor CPU using 32 nm processes for free, or even for a few bucks. Intel, which makes its own chips, and chip foundries such as TSMC and SMIC, who are service providers manufacturing others' chip designs for a fee, spend many billions of dollars building each of their chip fabrication facilities. Just because the marginal cost of a chip is low for them doesn't mean it is for anyone else. Just like you can't make coffee from nothing, you're deluded if you think you can skip that investment -- or avoid paying someone who has made it and wants to recoup it.

If you buy foundry services or a finished chip instead of making your own, you run into yet another fallacy: JR assumes that if the MPC experienced by an Intel, TSMC, McDonald's or Microsoft is near zero, the *price they charge you* will be too. (Perhaps this follows from an assumption that they will act "efficiently" and obey neoclassical theory.) What's the MPC of a copy of, say, Office or Photoshop or Mathematica? Of a Jeremy Rifkin e-book? Not a lot, in each case -- but good luck getting any of them for free or anywhere close.

1.3 "Marginal" is a powerful piece of jargon. But for the most part it's window-dressing here, because the JR's vision relies much more on low consumer prices than on low production costs. The crux of the book is the assumption that *we'll be able to buy all sorts of stuff at near-zero price.* Unfortunately, that sounds a lot less technical than "marginal" whatever -- and is just transparent enough to inspire a lot more skepticism.

Apropos of marginal costs, though, there's a problem that pertains both to JR's premises and those of neoclassical theory: In real life, MPCs * generally don't increase,* and also *generally aren't relevant to how firms set prices.* An empirical study in the late 1990s led by Alan Blinder, former Vice Chairman of the Fed, found that MPCs followed the textbook pattern for only about 11% of the firms surveyed. For the rest, MPCs stayed flat (ca. 48%) or declined (ca. 40%) as quantities increased, albeit sometimes with temporary cost spikes when, e.g., a bank added a new branch or a railroad added a new car. See Blinder et al., "Asking About Prices" (Russell Sage 1998); see also S. Keen, "Debunking Economics" (Zed 2011 2nd ed.). Since this aims at a much bigger target than JR, I won't dwell on this point further here.

1.4 Does the book provide any material to rebut some of these criticisms? Of course, JR doesn't address the above critiques directly, but here's a shot:

(A) Our MPCs *will* come close to zero 50 years from now, because we'll be able to borrow a general-purpose 3D printer (that someone has bought but isn't charging us for the use of), reconfigure it sufficiently by software (that costs nearly nothing) to deposit materials (that cost nearly nothing), and make anything we need. JR even invokes Star Trek replicators, albeit through the mouth of a breathless entrepreneur (@94).
(B) Prices for stuff you buy instead of produce *will also* come to near-zero because there are lots of good guys and gals out there who aren't motivated to make a big profit beyond their MPCs. (Think of open source, and the dozens of types of commons JR has written about in various earlier books he mentions.) Moreover, young people are growing up with this collaborationist and non-profit service-oriented style of thinking, which is even being taught in (American) schools. We can expect that these trends will persist and expand during the next half-century. See esp. Chapters 9-10.
(C) Together, trends (A) and (B) won't eliminate market capitalism right away, but will take a huge bite out of it, to be replaced by a "Collaborative Commons" as a third force alongside the government and the market. See also @92:"A 3D printing process embedded in an Internet of Things infrastructure means that virtually anyone in the world can become a prosumer, producing his or her own products for use or sharing, employing open-source software. ... The product is marketed on global marketing websites, again at near-zero marginal cost." (*Inevitably,* I suppose.)

Do these arguments rescue JR's thesis? Let's consider some of the things they assume or ignore:

1.4.1 What sorts of things are amenable to 3D printing? For example, will you use it to print food? High-speed microchips? And what will the quality be? Not only what will the quality be in absolute terms (e.g., non-toxic, palatable, etc. if food), but in relative ones, compared to alternatives out there that might remain proprietary and scarce, even if only artificially so. (BTW, JR's obsession is with "extreme productivity;" in this book he appears either to take quality for granted, or to be indifferent to it.)

Let's take the microchips example again. As of 2014, typical laser sintering "ultra-high resolution" additive 3D printing achieves roughly 32-40 microns (656-800 dpi) line resolution. Assuming the same Moore's Law applies to that technology as to microchips (linear factor reduction of 1/√2 every 2 years), it would take 20 years to get line widths from 32μ to 1μ. That'll bring you to the dimensions of a 386 chip, Intel's state of the art from 25 years ago. (Of course, this assumes your printer can also master the materials, layer alignment, electrical contact and packaging issues needed to make a functioning chip at comparable speed, >12MHz.) So 45 years from now, you could get to where Intel is today. Even if it's, say, only 20, where do you think Intel (or its successor as top dog) will be by then? Will consumers suddenly be satisfied with ancient chips they make at home, instead of the latest and greatest they can buy without messing up their kitchen table?

And even when self-producing something can bring higher quality at less expense, does it necessarily follow that people will choose that? McDonalds and other fast food chains are a significant counterexample. You can make a much more nutritious meal at home for a lot less than you would pay to go out. In fact, since it doesn't take you proportionally more time and effort to cook for 2, 3 or 4 people rather than 1, your fully-internalized MPC curve slopes downward. Yet every day, millions of families decide to go out for breakfast, lunch and/or dinner instead.

1.4.2 An even less reasonable assumption is that the *cost of inputs* to self-production processes will be near zero. If someone develops a higher-quality design or higher-quality materials, it's at least as plausible that she'll want to make money from allowing people to use them (extract rents, in economics jargon) as that she won't -- and if she's been hired by a company that gives her the resources to develop those technologies, then the decision won't be hers, anyway. Even if a few years from now you'll be able to print a Core i7 processor (same as in today's iMacs) or a filet mignon, the software you'll need might cost an arm and a leg. And as Jaron Lanier says about "goops," the materials your 3D printer will eat, you probably should expect them "to be as overpriced as ink for home photo printers today." ("Who Owns the Future?" (2013) @ 87.) JR expects that recycling can be a source of some goops for some applications, at least (@95-96). Maybe it can -- but even recycling plastic bags has issues that baffle chemical engineers, to say nothing of ordinary consumers. Blending disparate plastics can result in degraded mechanical properties (i.e., you might fall through the third reincarnation of your lawn chair) and also impair biodegradability. (Not that biodegradables are necessarily so "green": many emit methane as they break down.)

1.4.3 Apropos of green, JR also ignores rebound effects -- the tendency that when you make resource use more efficient, consumption of the resource jumps up. E.g., when cars became more gas-efficient, gasoline consumption increased as people took longer road trips; and as flat-screen TVs became more power efficient per square inch or cm of area, people bought bigger screens. 3D printers use a lot of plastics, and plastics are neither benignly biodegradable nor indefinitely recyclable: so as people start making more and more of their own plastic stuff, isn't it possible for some environmental problems to get worse? And as electric power becomes cheaper thanks to solar panels on our homes, mightn't people buy more electronic stuff, which then has to be disposed of properly? That's not an argument against solar power, BTW -- just an argument against superficial post-capitalist visions.

1.4.4 The assumption most fundamental to JR's farewell to capitalism has to do with peoples' attitudes. Even if we accept that there are a growing number of people who are getting interested in sharing, collaboration, Creative Commons and open source, does that mean they'll "dominate" 50 years hence? I'm past 50 myself, so let's do a reality check: When I was in college a lot of my classmates were into Marxism. They aren't now. I grew up during the era of the Warren Court, when the US Supreme Court was expanding civil liberties almost daily. My contemporaries are now the ones who are ordering the NSA to sweep up all of your phone calls and web clicks. A lot of young people around my age were pot-smoking hippies, touting peace and love. Three members of that generation (including the Chief Justice, who's a few weeks younger than me) now sit in the right-wing majority on the current Court, and peace and love are in ever-shortening supply in the USA. Past history provides no support for JR's long-term optimism.

2. The book also makes some sweeping and inaccurate claims about diverse smaller issues, too. Some examples:

2.1 "[C]ooperatives ... are not structured to make a profit ... [and]are designed to operate as a Commons, while private companies are structured as profit-making ventures. ... Cooperatives are driven by cooperation rather than competition and by broad social commitments rather than narrow economic self-interests. Their field of operations is on the Commons rather than in the market." (@211.) Actually, lots of co-ops, including Land O'Lakes Butter and Ace Hardware, both mentioned by JR (@213), certainly do compete in the market and are profit-seeking. Many co-ops not only do the same, but do so for nobody's benefit but the members'. What they don't do is distribute the profit in proportion to a number of shares held, or (if a producer cooperative) give people who don't work at the co-op a right to vote, much less a transferable one. When someone withdraws from a producer cooperative, generally they receive only their original investment (priced at what one author calls the "cost of a good used car"), without financial appreciation. This makes them **market-based, profit-seeking, but non-capitalistic** organizations. See esp. S. and V. Zamagni, "Cooperative Enterprise: Facing the Challenge of Globalization" (2011), W. Grosskopf et al., "Unsere Genossenschaft : Idee - Auftrag - Leistung " (2008); see also John Abrams, "Companies We Keep" (2008). BTW, being a cooperative bank or whatever doesn't prevent the entity from behaving like a jerk. See P. Frémeaux, « La nouvelle alternative ? » (3me éd. 2014).

2.2 "Print privatizes communication. ... The solitary nature of reading reinforces the idea of communication as an autonomous act that takes place purely in one's mind. The social quality of communication is severed. ... [A] reading culture is more individualistic and autonomous than an oral culture. ... The Internet, by contrast, dissolves boundaries, making authorship a collaborative, open-ended process over time rather than an autonomous, closed process secured by copyright through time." (@178-179) Note that JR is mixing apples, oranges and bananas here. He starts out by talking about reading, but then about authorship, and then about copyright. (And the most aggressive extensions of copyright protection have been *in response to* the Internet, somewhat opposite to his assertion.) As for the sweeping statements about culture (for which he cites Barbara Eisenstein), I leave aside whether he's expressing a preference for illiteracy. But the generalizations are silly: for example, both Jewish traditional culture and modern Japanese culture have had very high literacy rates since long before the Internet, i.e., when print was the medium for reading, yet are far more community-oriented than American culture,

2.3 "According to the second law, energy always flows from hot to cold, concentrated to dispersed, ordered to disordered. ... Physicists refer to the no-longer-useable energy as entropy." (@10) The first statement isn't true in an open system, where energy is being added from outside (like the earth, BTW). If JR's statement were literally true in all systems, you couldn't melt an ice cube with a flame, or enjoy a cold beer on a summer's day. And entropy has different dimensions from energy, it's not a form of the latter. (For a guy who wrote a book called "Entropy," you'd think he would know better.)

2.4 JR makes the intriguing but super-broad claim (@22-23) that each new form of energy is associated with a new form of communication needed to manage it: e.g., water and wind::writing, steam::telegraph, oil::telephone/radio/TV. The counterpart of "distributed renewable energy" is the Internet (id.). So I guess more than a thousand years of wind- and water-mills from Roman times to the 19th Century wasn't an era of "distributed renewable energy." And aside from the fact that this ignores, in good economic determinist fashion, any role of politics or the military in developing energy sources or communications (like DARPA's development of the Internet), isn't something else missing? Namely: nukes. What if nuclear power were the true soul mate of the Internet -- an inconvenient truth, perhaps?

A few more: garbled characterization of benefit corporations (@263); claim that Western European "commerce and trade virtually disappeared between the seventh and twelfth centuries" (@29); and statement that "'light tight oil' is a popular term for shale gas" (@87; nope: they're both found in the same sorts of geologic formations, but one's a low- to medium-viscosity *oil* and the other's natural *gas* -- who knew?)

3. The book also contains some troubling lines of argument.

3.1 One of the factors that JR believes will lead to plummeting MPCs is the "Internet of Things," connecting "everyone and everything in a network of extreme productivity." He acknowledges that when we and our homes are sensored up the wazoo so we can talk with our smart appliances, this will lead to a loss of privacy. But no big deal, says JR: "For all of human history, until the modern era, life was lived more or less publicly, as befits the most social species on Earth. ... [P]eople bathed together in public, often urinated and defecated in public, ate at communal tables, frequently engaged in sexual intimacy in public, and slept together huddled en masse. It wasn't until the early capitalist era that people began to retreat behind locked doors. The bourgeois life was a private affair. ... Today, the evolving Internet of Things is ripping away the layers of enclosure that made privacy sacrosanct and a right regarded as important as the right to life, liberty and the pursuit of happiness." (@75-76)

OK, but the early and recent capitalist eras have coincided with a bunch of other things, too. Such as the abolition of slavery in Europe and the Americas. Religious freedoms and laicity. Universal suffrage in those countries. Laws against gender and racial discrimination. None of those things had been around "for all of human history, until the modern era." Shall we rip all of them away as well, in the name of the Internet of Things, of "connecting every thing with every being" (@302)? Not right away of course, but, you know... whenever historical necessity requires us to demolish these relics of false bourgeois consciousness.

3.2 JR couples his revolutionary hostility to privacy (or maybe reactionary, given that he wants to turn history backward) with a surprising benevolence toward the likes of Google and Facebook. He characterizes with a pitchman's generosity as "the world's premiere [sic] search engine" and "the largest family album on Earth" (@199). That any of the big websites might be manipulating information is acknowledged as no more than a possible "temptation" (@201-202). JR's against regulating these "monopolies" (@204, top) as public utilities because "regulated utilities tend to be risk adverse [sic] and shy away from innovations without competition nipping at their heels" (id., bottom), though he acknowledges it's unlikely they'll escape all forms of regulation forever (@205). If he has a beef against them, it's that they're using intellectual property to create commercial enclosures of "the global Social commons they helped create" (id.) What he's not bothered by, though, is all the personal data at the disposal of these "siren servers" (Jaron Lanier's phrase) and the government. He never distinguishes that Mark Zuckerberg and the folks in Fort Meade aren't taking communal dumps or snoozes with us, they are asymmetrically watching us.

3.3 Finally, some of JR's arguments would make Milton Friedman and other libertarians and conservatarians proud. Friedman, for example, opposed licensure for medical professionals, since the market could take care of everything. According to JR, patients know more about their health than licensed professionals, and by midcentury will be uploading their genetic information online and "get a rundown of the most effective customized medical treatments to make them well and keep them well, at near zero marginal cost" (@246). And, ironically in a book with a chapter called "The Comedy of the Commons" (Ch. 10), near the end of his book JR makes precisely the point that as Garrett Hardin's famous 1968 essay "The Tragedy of the Commons": we have to "reduce the rising tide of population of the poor." (@284). (Few remember that Hardin's essay was about overpopulation, because today it's revered as a neoliberal love poem to property rights -- not quite the message you'd expect JR would want to resonate with.)


The world described in this book is too good to be true. Some things that are forecast in it may indeed come about, but not in the triumphantly upbeat way described. JR of course sees some clouds on the horizon - climate change and cyberterrorism, both of them external threats. And only those: other external issues, such as politics, religious strife, inequality and any other social issues that aren't purely economic, technological or climatological don't feature in any big way. Rebound effects, commercial incursions on privacy, and any other problems that might result from the very institutions and practices JR promotes in the book ("contradictions," as Vladimir Ilyich might have called them) are ignored. In a way, the numerous types of Commons described here are even more miraculous than the invisible hand. At least the market uses price signals to keep people coordinated; JR's vision depends instead on that reliable old Ford pickup of so many utopias, the "fundamental change in human consciousness" (@296).

My late mother, neither a neoliberal nor a Bolshevik, used to say on pertinent occasions, "You get what you pay for." If JR is right, her advice will someday become obsolete. In the meantime, this book is already an exception to her maxim.
41 internautes sur 46 ont trouvé ce commentaire utile 
A Monumental Work 12 mai 2014
Par Raymond O'Connor Farrish - Publié sur
Format: Relié Achat vérifié
During my 30 years of teaching economics at the university level, I preached that any economist or student of economics should read, study, and thoroughly understand, in their entirety, three books: "Wealth of Nations," by Adam Smith, "Das Kapital," by Karl Marx, and, "The General Theory of Employment, Interest and Money," by John Maynard Keynes.. Were I still teaching today, I would add a fourth book to that list: Jeremy Rifkin's, "The Zero Marginal Cost Society."
Like Smith, Marx and Keynes, Rifkin has provided a penetrating analysis of the world's political economy as it existed during his/their times, explaining its motivating forces, and offering a convincing prediction of its future path, including potential problems and possible solutions thereto. As the book's title implies, Rifkin's analysis offers great hope for future progress in the human condition. This is a book that will be read and studied by students of economics for many years to come.
15 internautes sur 17 ont trouvé ce commentaire utile 
An Opimistic Scenario for the Future of Our Planet 2 mai 2014
Par Ravi Morey - Publié sur
Format: Format Kindle Achat vérifié
Jeremy Rifkin has written the perfect counterpoint to Thomas Piketty's "Capital in the Twenty-first Century". He argues for an optimistic outlook for the rest of this century while Thomas Piketty argues for a pessimistic vision. I believe Jeremy Rifkin is right. Thomas Piketty is completely correct about the past. However, the past is an extremely imperfect guide to the future. For example, in the early nineteenth century, David Ricardo and Thomas Malthus believed the mass of the population would always live at the margin of subsistence. Such had always been the case until their time. However, the subsequent two centuries witnessed an extraordinary rise in the standard of living of the masses. The reason for this rise was the dramatic acceleration of technological progress, including the technology of birth control. Similarly, Jeremy Rifkin is predicting that various new technologies (internet, 3-D printing, renewable energy sources, genetic engineering) will lead to zero or near zero marginal costs and therefore to the disappearance of profits and concomitantly, of capitalism. A new system he calls the "Collaborative Commons" would replace the current capitalist system. This optimistic scenario is far more likely to come to pass than any return to the nineteenth century.
7 internautes sur 7 ont trouvé ce commentaire utile 
Some very important messages about the new economy that is diluted by uneven reasoning 13 novembre 2014
Par A. Menon - Publié sur
Format: Relié Achat vérifié
The Zero Marginal Cost Society is a worthwhile read about the distributed collaborative economy that we have partially been moving towards during the second age of the internet revolution. There are some incredibly important ideas to take away from the book like the way manufacturing can change with 3-D printing, how asset utilization will improve with things like airBnB and how education will be socialized with things like MOOC. The lessons from the book in certain categories I think are excellent and deep but the book is also too sensationalized with misconceptions on the cost on engineering and misapplied economic ideas. To try to take the book at face value would be a mistake in my opinion. The book would have been a lot more powerful had it been more self reflective about the need for grandiose language.

The book is split into 5 sections. In the first section the author gives his views on capitalism in history and argues that it is not the natural state but rather an evolved state that came about due to the end of serfdom and the division of labor that came from specialization. As society moved from subsistence scarcity to tradeable abundance we lost the community and common ownership and moved to the guilded age with water and wind power. As the railroad and energy revolution came about from coal and oil we developed a logistical network to communicate and coordinate better and allow for greater tradeability that entrenched the capitalist spirit which was required for the capital expenditure needed for the architecture of logistics and communication. There is a nostalgia of the values of the community when no one owned anything, though I am quite sure if you were to ask a Russian serf if they preferred having the land belonging to him or him belonging to the land, he would prefer the former. This economic history of the world is interesting but far from decisive and is filled with implied values masked as substantive fact.

The author then goes into some economic ideas and the declining marginal cost of manufacturing. The author starts out by discussing that economics textbooks argue that in perfect competition (not the real world) the price of a good is equal to its marginal cost. Therefore as marginal costs come down due to 3D printing, Moore's law of PV cells (made up by the author and not an empirical fact) the cost of manufacturing and energy will go to 0 and will end the capitalist paradigm we are so used to. The author has misconceptions about solar panel cost deflation, solar wafers do not have a marginal cost of 0 and solar efficiency is stuck in the mid teens at the best of times with the incremental efficiency gains declining in time- these are fundamental engineering problems. I do hope that solar and wind costs decline to make them the source of our energy but the sound bites used by the author are self serving not even handed. The author discusses 3-D printings ability to change the nature of manufacturing (true) but then hyperbolizes the method into ideas like 3-D printing 3 - D printers and heralding the ago of abundance. Examples used highlight the flaws in the reasoning by talking about how tissue can be printed (in infancy stage but true) but fails to remind the reader that its not the printing that's necessarily expensive its the medium, having the right cellular material to use the printer to align is not marginal cost 0... Things like this can add up to frustrating reading at times. The author also discusses MOOCs and how they are leveling the educational playing field and are already gaining students in every country around the world. The author discusses automation as something that economists ignore as an ingredient to rising unemployment (incorrect, this is something that people have focused on for centuries) and I would like to highlight that Japan, which has the highest density of robots in its manufacturing process and is home to the best robotics company globally has extremely low unemployment. The author then focuses on the way to build out the infrastructure required to sustain a smart society. The questions about whether the natural monopoly of telecom and smart electricity should be handled by the private sector or government are discussed.

The author then moves back to some fundamental ethics and discusses the supposed fallacy of the tragedy of the commons. Game theory is a subject of the 20th century that has evolved to deal with trying to solve coordination problems in which people acting in their own self interest end up with outcomes that are worse for themselves and society which goes against the grain of the logic embedded in wealth of nations. One of the first examples focused on besides the famous prisoners dilemma is the tragedy of the commons in which when given communal rights people will overuse the communal space for self interested reasons making the situation worse for everyone. The author discusses how this is wrong using a response by an academic lawyer called the comedy of the commons in which the outcomes assumed in the game theoretic example are wrong empirically. This section is interesting but off mark in its criticism. The tragedy of the commons is rightfully focused on as an example of how institutional arrangement can create suboptimal outcomes - it is not about the nature of man. People who assume all commons will end up like the tragedy of commons are massively over reaching. Families can enjoy gardens together but the entire population of a country might over run it. The argument that the author makes in this section is about the collaborative nature of man and how the problems of overfishing are things that can be self regulated by caring communities. Hmm, maybe in groups of 100, not in groups of 10,000. The nature of association of a community is what determines the applicapility of the game theory constructs, they serve as frameworks of analysis only and the author treating them as belief systems of the nature of man can only be directed towards individuals, not the field of study.

The second to last section is among the most important and discusses the rise of the collaborative economy. The world is going towards one in which assets can be better utilized. From a data analysis perspective this is already happening, UPS monitors its trucks and improves routes to maximize asset utilization. From a community perspective people are better able to subscribe to services that allow them to use a pool of assets that they only need sporadically to improve general asset utilization. Air bnb being an example. The over production of underutilized assets is one that a coordinated logistics network will help us to minimize and is a societal waste. This as an arena is something to watch very carefully as it will put many entrenched businesses in awkward businesses. The author also discusses getting funding from the internet through crowdsourcing.

The authors last section is the conclusion and a look at things like climate change and the sustainable environment and the things that can derail his vision. There is an incredibly important idea embedded in this book that is the nature of the economy is changing and aspects of it are getting decentralized like powering your house educating yourself and consumer to consumer sharing. There is much of the book which seems visionary but is in fact disingenuous. The marginal cost of solar panels isn't 0, the marginal cost of printing things is not 0 (though it will improve forms of manufacturing substantially). There are many times in which the author makes an argument which then conflicts with another observation. He discusses how you can print a car and how its marginal cost will go to 0 but then notes much later that auto companies with incredibly well machined manufacturing techniques already produce with extremely low margins. The author argues that we are close to abundance, I wish for that day but the directions the author is highlighting don't bring us there as the engineering costs of constructing and the depreciation of the capital stock (solar panels don't have infinite life) will ensure the cost of manufacturing is non-zero. There are important lessons in this book though they are surrounded by hyperbole and at times highly selective information that could be categorized as misinformation.
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