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alibaba: The Inside Story Behind Jack Ma and the Creation of the World's Biggest Online Marketplace (Anglais) Relié – 24 février 2009


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Descriptions du produit

Revue de presse

“[Alibaba is] entertaining. Avery occasionally gives the story a mystical air with allusions to proverbs and martial art…Avery has turned the reverential original into a highly readable tale.” (Financial Times)

“The story of how he built his fortune is not well known. Inevitably, Liu Shiying and Martha Avery, the authors of “Alibaba,” tell us as much about how business works in China as about Mr. Ma’s entrepreneurial achievement.” (Wall Street Journal)

“Ma’s rise is worth digesting. How he progressed quickly from ignorance of the Internet to mastery of the new technology — to overcoming official Chinese resistance — will help American readers realize how surreal establishing capitalism in a quasi-Communist nation can feel.” (USA Today)

“This business history discusses one of the most successful global Internet companies, and, to make it even more interesting, it is also a biography of Alibaba’s eccentric founder, the visionary, and entrepreneurial risk take, Jack Ma… [an] accessible inside look at Chinese e-commerce.” (Library Journal)

“[A]n inspirational story of perseverance.” (Booklist)

Biographie de l'auteur

Liu Shiying is a journalist, CEO of Guangtian Xiangshi Culture Company, and chairman of the board of GT-SUNSTONE, a company that focuses on media consulting. He also serves as deputy secretary general of the Asian Capital Forum and is a consultant for the CCTV program Winning in China. Author of several business publications, he is working closely with CITIC Press and CCTV on a series of books and programs about major business personalities in China. He lives in Beijing.



Martha Avery is president of Avery Press, Inc., which works with CITIC Press in bringing Chinese intellectual property to a Western market as well as bringing Western authors and their works to China. She holds a BA in Chinese and Japanese languages, an MBA from the Wharton School, and has worked for years in publishing and related media business in Japan, Hong Kong, China, and Mongolia. Ms. Avery is also co-editor-in-chief of a forthcoming volume on Chinese banking and finance published by John Wiley & Sons.




Détails sur le produit

  • Relié: 240 pages
  • Editeur : HarperBusiness; Édition : 1 (24 février 2009)
  • Langue : Anglais
  • ISBN-10: 006167219X
  • ISBN-13: 978-0061672194
  • Dimensions du produit: 15,2 x 2,2 x 22,9 cm
  • Moyenne des commentaires client : 3.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 155.154 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Par Katasia le 24 juillet 2014
Format: Relié Achat vérifié
Ce livre n'est pas très objectif et par les moments n'est même pas crédible. Ce qui m'a plu c'est la façon dans laquelle - selon les auteurs - Jack Ma s'inspire de la littérature chinoise pour réussir en business et chasser eBay de Chine.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 8 commentaires
6 internautes sur 7 ont trouvé ce commentaire utile 
Boring, unbalanced and outdated 9 avril 2013
Par E. Sander - Publié sur Amazon.com
Format: Relié Achat vérifié
After watching the 'Crocodile in the Yangtze' documentary on Alibaba and Jack Ma I bought this book because I wanted to know more about the company and it's background. I have to say it has been a rather disappointing read for several reasons.

First of all, the book is seriously dated. It covers the Alibaba history up to 2008 and is therefore missing the most recent developments in the company and market. It also feels like an incomplete story because at the end of the book Alibaba is still fiercely competing with eBay and integrating Yahoo! in it's organisation. What's more, there's a large extract from a 2008 report on the state of the Internet in China. The statistics are interesting but basically useless since they are 5 years old.

Second, although I liked the first part of the book, which is more about Jack Ma personally and his unexpected accomplishments, the second half of the book is mainly about financial investments, shares, IPOs, organisational reorganisations, etc. Rather dry stuff at best. I'm personally more interested in the marketing aspect of Alibaba and have not found a lot of interesting material in this book.

Third, I have found the book to be overtly positive on anything that happens with Ma and Alibaba. The writing often has an almost revering tone to it proclaiming almost anything Jack Ma and the company does as extremely smart and even justifying the bigger mistakes made. It also fails to mention some of the criticism the company has received during the years. As such, the book reads more like a PR document for Alibaba than an objective report.

Finally, the book was clearly written for the Chinese market and some things just don't translate well. There's a lot of use of Chinese proverbs in the narration of the story that just seem strange to westerners. Also, some concepts like Jack Ma's fascination with Chinese martial arts and the implementation of it's concept into his management style is described in such depth and detail that most western readers will be lost. Finally, it describes some of the more protectionist aspects of the Chinese economy that have played a role in Alibaba's success in a rather inapprpropiate positive way.

All in all I found this to be a relatively boring, unbalanced and outdated account of an exciting story. I would urge anyone to watch 'Crocodile n the Yangtze' instead of reading this book.
15 internautes sur 20 ont trouvé ce commentaire utile 
Great book about building an internet business in a communist country 19 mai 2009
Par D. J Najarian - Publié sur Amazon.com
Format: Relié Achat vérifié
"Alibaba" is the tale of how Jack Ma founded Alibaba group--a privately and publicly held internet commerce conglomerate in China. To my knowledge, there is no comparable company in the US--and perhaps the world...and it is worth reading about how Jack Ma created this business.

Alibaba group comprises several companies, including the Chinese equivalent of Ebay (privately held Taobao), Paypal (privately held Alipay), and it's own unique business to business commerce site: alibaba.com, which is publicly traded on the Hong Kong stock exchange (ticker: 1688:HK), but probably more easily accessible to American shareholders on the pink sheets (ticker: albcf.pk).

Alibaba.com is an important company. It has attracted the attention of famous American investors like Jim Rogers, who reportedly bought into the company during its ipo. Jim Rogers reviews the company in his book "A Bull in China." For those who have never seen what a b to b internet commerce company is--just go to alibaba.com--and take a look! It's fascinating. Alibaba.com offers companies a way to instantly "glance" around the world and find a supplier of choice for any product they may need. Want to find a supplier of shoes in Vietnam--you'll find 88 different entries advertising products. Just for fun, type "spices" into the alibaba.com's search engine, and learn about the world's suppliers of spices. Alibaba.com's most important function is to audit the suppliers (for a price) and bless the trustworthy ones. Global trade and Adam Smith's invisible hand will drive the growth of alibaba.com well into the future.

One lesson to be learned by reading this book: don't compete with alibaba group. Jack Ma has brilliantly cultivated relationships with his government that promise to help shield his company (and other home grown Chinese companies) from foreign competition (e.g. Paypal). Moreover, Jack Ma is willing to "dump" his product on the market to undercut the competition (Taobao charges no fees, allowing taobao to destroy Ebay's franchise in China), and he can wait for years before needing to make a profit. In any case, read this book to learn how business is done in China, where many of the world's most important companies now operate...

addendum: 2/5/10 In the past few months, Alibaba.com has created "AliExpress." Essentially, Alibaba.com is transforming itself into an internet retailer, akin to Amazon.com. Alibaba is now attempting to make money on individual transactions between Chinese wholesalers and purchasers throughout the world, using their own "Alipay" service to mediate the transactions. In 10 years this service will be huge. Look out.
3 internautes sur 3 ont trouvé ce commentaire utile 
Watch 'Crocodile in the Yangtze: The Alibaba Story' instead... 28 août 2014
Par Asia Entrepreneur - Publié sur Amazon.com
Format: Relié
If you really want to know the Alibaba story, buy and watch 'Crocodile in the Yangtze: The Alibaba Story' on Vimeo on Demand. It gives a great overview of the company's history from a former insider's perspective.

This book seems to be simply a poor translation of a book originally published by Liu Shiying in China. As a result, it suffers from China's censorship and leaves out important political conflicts and issues. It also has a number of factual inaccuracies.
review, 5 janvier 2015
Par Julius Ramje - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Nice book, learned a lot about history and growth of alibaba, not carefully organized but incorporated a nice theme of martial arts,:)
outdate news and old stories 7 février 2015
Par O'Neil Moreau - Publié sur Amazon.com
Format: Format Kindle
outdate news and old stories
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