Produits fréquemment achetés ensemble
Les clients ayant acheté cet article ont également acheté
de Malcolm Gladwell
|
de Malcolm Gladwell
|
de Steven Levitt and Stephen Dubner
|
de James Surowiecki
|
de Chip Heath
|
Descriptions du produit
Amazon.com
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --Ce texte fait référence à l'édition Relié .
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)
Copyright 2000 Reed Business Information, Inc. --Ce texte fait référence à l'édition Relié .
Copyright 2000 Reed Business Information, Inc. --Ce texte fait référence à l'édition Relié .
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
Dans ce livre
(En savoir plus)
Première phrase
In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis. Lire la première page
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis. Lire la première page
En découvrir plus
Concordance
Parcourir les pages échantillonConcordance
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Mots-clés associés par les clients à ce produit(De quoi s'agit-il ?)Cliquez sur un mot-clé pour trouver les produits, discussions et clients qui y sont associés.
|
Qu'achètent les clients après avoir consulté cet article ?
 |
80% achètent l'article présenté sur cette page : The Tipping Point: How Little Things Can Make a Big Difference EUR 10,13 |
 |
7% achètent The Black Swan: The Impact of the Highly Improbable EUR 6,83 |
 |
5% achètent Freakonomics (New Edition) EUR 5,35 |
 |
4% achètent Blink: The Power Of Thinking Without Thinking EUR 10,83 |
Commentaires en ligne
|
Partagez votre opinion avec les autres clients:
|
||||||||||||||||||||
Commentaires client les plus utiles
Partagez votre opinion avec les autres clients: Créer votre propre commentaire
|
Commentaires client les plus récents
|
Listmania!
Rechercher des articles similaires par rubrique
- Livres en anglais > Boutiques > Chercher au Coeur! > Livres en anglais
- Livres en anglais > Business & Investing > Industries & Professions > Accounting
- Livres en anglais > Business & Investing > Marketing & Sales > Advertising
- Livres en anglais > Business & Investing > Marketing & Sales > Marketing
- Livres en anglais > Health, Mind & Body > Psychology & Counseling > Social Psychology & Interactions
- Livres en anglais > Nonfiction > Social Sciences > Sociology
Rechercher des articles similaires par thème
Commentaires
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
Votre historique récent
(Qu'est-ce ?)|
Après avoir visualisé des pages détaillées produit ou des résultats de recherche, regardez ici pour trouver une façon simple de poursuivre votre navigation sur des pages qui vous intéressent. |
