The Innovator's Dilemma: The Revolutionary National Book That Will Change the Way You Do Business de Clayton M. Christensen |
Descriptions du produit
Book Description
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
Order your copy today!
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
Order your copy today!
Back Cover copy
If your organization aspires to create or conquer the new markets of the twenty-first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:
*How radical innovation creates new-to-the-world markets
*What the structural characteristics of early markets are and the implications for prospective new entrants
*How established firms can enter these markets and when is the right time to make their move
*What smart successful firms do to scale up new markets
*How to position one's company in markets that are being consolidated
How to evaluate if your organization should be a pioneer or a fast-second consolidator
*How radical innovation creates new-to-the-world markets
*What the structural characteristics of early markets are and the implications for prospective new entrants
*How established firms can enter these markets and when is the right time to make their move
*What smart successful firms do to scale up new markets
*How to position one's company in markets that are being consolidated
How to evaluate if your organization should be a pioneer or a fast-second consolidator
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Première phrase
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Take this quick test: Which firm is the innovator that brought us online bookselling in the 1990s? Lire la première page
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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