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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
par Roger Dooley
Edition : Relié
Prix : EUR 25,03

4.0 étoiles sur 5 True!, 18 mai 2015
Achat vérifié(De quoi s'agit-il ?)
The efficiency of this book is that when you read through the different ways of bra influence, you realize it is quite obvious but you might not have thought about it before. This book is full of excellent insights on the subject of neuromarketing. Great reading!


Different: Escaping the Competitive Herd
Different: Escaping the Competitive Herd
par Youngme Moon
Edition : Broché
Prix : EUR 14,54

4.0 étoiles sur 5 Brilliant!, 18 mai 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Different: Escaping the Competitive Herd (Broché)
This book was actually different in the way it was remarkably written - and easy to read. I particularly liked the brand stories the author refers to and the psychological concepts that she wants us to asses and apply. It's an outstanding marketing book to better complete your shelve and opinion on the subject.


Moneyball - The Art of Winning an Unfair Game
Moneyball - The Art of Winning an Unfair Game
par Michael Lewis
Edition : Broché
Prix : EUR 12,34

3.0 étoiles sur 5 Great for Baseball Fans, 10 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Moneyball - The Art of Winning an Unfair Game (Broché)
I was told "it's not only for baseball fans", but I have to confirm that for me it was!
Don't get me wrong, the content focussing on dedication and drive is great, but it all goes down to baseball games. Not my thing.


Never Give In!: Winston Churchill's Speeches
Never Give In!: Winston Churchill's Speeches
par Sir Winston S. Churchill
Edition : Broché
Prix : EUR 24,24

3.0 étoiles sur 5 Good, 10 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Never Give In!: Winston Churchill's Speeches (Broché)
Content is good, but just too long and boring to me. I think I was expecting more practical advice/lessons, not just series of speeches...


Endurance: Shackleton's Incredible Voyage
Endurance: Shackleton's Incredible Voyage
par Alfred Lansing
Edition : Broché
Prix : EUR 14,73

3.0 étoiles sur 5 Ok, 10 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Endurance: Shackleton's Incredible Voyage (Broché)
I respect the people who went through this experience because it was an intense journey. However, I found it a bit long and boring. I was first told to read this book as a business book example for endurance, vision and stuff. So yes I was disappointed for that reason mainly.


Secrets of Closing the Sale
Secrets of Closing the Sale
par Zig Ziglar
Edition : Broché
Prix : EUR 14,59

1 internaute sur 1 a trouvé ce commentaire utile :
5.0 étoiles sur 5 What a Book !, 10 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Secrets of Closing the Sale (Broché)
First time I checked this book out on Amazon, I thought "another arrogant sales guy's book".

Then I read the reviews and said "Ok I'll give it a try later"

After reading the first 50 pages, I think it is probably one of the best sales book I've ever read (with "The Sales Bible"). It is concise, clear, & full of real life lessons. Go get it !


Rich Dad's Guide to Investing: What the Rich Invest In, That the Poor and the Middle Class Do Not!
Rich Dad's Guide to Investing: What the Rich Invest In, That the Poor and the Middle Class Do Not!
par Robert T. Kiyosaki
Edition : Broché
Prix : EUR 18,76

4.0 étoiles sur 5 Once Again, 2 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ok, it is a great book and the writing style is very easy to follow and understand. However, once you read one of Kiyosaki's books, you always end up learning the same stuff. It is a very inspiring book and I'd definitely recommend this one as a must from the whole series.


Naked Economics - Undressing the Dismal Science 2e
Naked Economics - Undressing the Dismal Science 2e
par Charles Wheelan
Edition : Broché
Prix : EUR 13,19

3.0 étoiles sur 5 Economy as a whole, 2 avril 2015
Achat vérifié(De quoi s'agit-il ?)
Ce commentaire fait référence à cette édition : Naked Economics - Undressing the Dismal Science 2e (Broché)
I studied Economics, so I knew it all already (almost), but the content is thorough and very useful for any newbie.

I liked the multiple stories the author uses and the example he chooses to highlight for it to be easier.
However, I didn't really like the fact that it was quite long and written in a boring style (400 pages of big fat condensed text). Plus it really focuses on the USA, or when it mentions France, it is often to criticize :)


Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
par Karen Berman
Edition : Relié
Prix : EUR 21,82

4.0 étoiles sur 5 Back to Basics!, 2 avril 2015
Achat vérifié(De quoi s'agit-il ?)
As a recent business graduate, I knew it (almost) all already, but I liked the way it was presented in the book, especially the part mentioning ratios, which is something we barely study at university. Great content for better understanding and managing numbers!


No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich
No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich
par Dan S. Kennedy
Edition : Broché
Prix : EUR 16,99

3.0 étoiles sur 5 Nice one, 2 avril 2015
Achat vérifié(De quoi s'agit-il ?)
I liked it but I wasn't amazed by the content, although very easy to read and follow throughout the different stories it relates.


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