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This is a brilliantly researched and beautifully produced book, absolutely essential for anyone at all interested in the creative skills that lead to impressive advertising. Gathered in one superb volume are all the advertising "greats" of the past 100 years. A genuine "must-have" for all involved in marketing and communications. And also of immense interest to all who want to understand the history of design and typography over the decades. A fascinating insight into how great creative minds meld and work with courageous commercial entrepreneurs.