| ||||||||||||||||||||||||
Produits fréquemment achetés ensemble
Descriptions du produit
Présentation de l'éditeur
The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps�??Now Fully Updated!
Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who�??ll buy it, and motivate them to lay down their hard-earned cash, right now! Don�??t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today�??s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!
You�??ll Learn How To:
�?� Create an app with unique value to customers who�??ll pay for it
�?� Cut through the clutter in an App Store with more than 475,000 apps
�?� Target and segment your audience�??and reach it with pinpoint accuracy
�?� Identify your true competitors, learn from them, and successfully sell against them
�?� Use social media to build strong relationships with thousands of potential buyers
�?� Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs
�?� Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more
�?� Utilize social media to generate positive word-of-mouth
�?� Get promoted in traditional media at surprisingly low costs
�?� Time your launch and marketing activities for maximum impact
�?� Write, publish, and distribute winning press releases
�?� Price your app carefully and adjust pricing to maximize long-term revenue
Biographie de l'auteur
Jeffrey consults and gives seminars around the world to developers, corporations, and universities on how to position their apps, improve their marketing approach, and win new customers. Hughes is the author of 13 books including Android Apps Marketing: Secrets to Selling Your Android App. Hughes has a B.S. degree in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
En savoir plus sur l'auteur
› Consultez la page Jeffrey F. Hughes d'Amazon
Associer des mots-clés à ce produit(De quoi s'agit-il ?)Considérez votre mot-clé comme une sorte d'étiquette définissant parfaitement ce produit.
Les mots-clés aident les clients à organiser et trouver leurs articles favoris. |
Quels sont les autres articles que les clients achètent après avoir regardé cet article?
Commentaires en ligne
Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:
"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."
"In the mobile economy, people are reading less when it comes to their communications."
"An effective iPhone/iPad app name can help increase your sales ... "
"Testimonials, especially from well-known publications, can influence your sales."
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
Listmania!
Rechercher des articles similaires par rubrique
- Livres anglais et étrangers > Business & Investing > Marketing & Sales > Marketing
- Livres anglais et étrangers > Computers & Internet > Hardware > Handheld & Mobile Devices
- Livres anglais et étrangers > Computers & Internet > Networking > Data in the Enterprise
- Livres anglais et étrangers > Computers & Internet > Programming
- Livres anglais et étrangers > Computers & Internet > Software
Rechercher des articles similaires par thème
Commentaires
|
