le 13 octobre 2013
In Collin's "Built to Last", vision and values were key factors. In "Good to Great" even though at the start Collins believed the CEO had little influence, research showed the CEO was a key factor. In "Great by Choice" the CEO disappeared as a factor other than being ambitious. The "Apple" case is made to fit the his "recipes" for success. Jobs hired John Sculley, a marketing expert and Vice President of Pepsi to become the CEO of Apple. In Collin's terminology, Jobs "got the wrong man on the bus". When Jobs came back, he had become a better manager. He had been highly successful after leaving Apple and gained self-confidence. He realized that he had made a mistake, and that he could lead the company as the CEO. This case certainly demonstrates the importance of having the right CEO.
However, this book is definitely not a waste of time. One of the great values is a long list of questions CEOs should ask about their own company. Therefore also read the Research Foundations chapter too. Answering the question will give additional insights about what to change and improve.