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Luxury Fashion Branding: Trends, Tactics, Techniques

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This book might be OK for very very young readers with no previous exposure to business and especially brand marketing. It is very simplistic and shows very little new insight into the luxury industry and the luxury consumer. Very little up to date information has been included and as I read the book I wondered why I was wasting my time. No mention of consumer psychology leaves the book shallow and very disappointing. I find it strange that there have been positive reviews...unless they have been posted by friends and family of Dr...no sorry, Ms. Okwonko.

Uché Okonkwo's book, Luxury Fashion Branding has been a reference for me and my colleagues since I discovered it two years ago. I found it very well researched, in-depth and very relevant for both fashion and other areas of luxury. It is also a pleasant read, with all the colour pictures etc. I have since had the opportunity to meet the author and I must say that she is one to admire. Those that know her well also know that she is one of the few people to ever combine a rich professional background with an excellent academic approach in the area of luxury at the highest level(MBA, Phd etc). Thank you Uché for this book, ignore your detractors and I hope there will be more books from you on luxury in the future. We're waiting....