le 8 octobre 2010
I found this book very insightful and a real eye-opener. Luxury Online has shown me the opportunities of the digital world and I am recommending it to all my colleagues. It is full of great tips and is very well illustrated. It is also written in the author's usual style of informal language and in full colour, which made it easy for me to read. I also liked that the book is in two parts: "Getting It", for people that are not knowledgeable about digital media and "Doing It" for those that are already into the web but need clear strategies. I think anyone interested in taking advantage of the internet should read this book whether they're in luxury or not. Thank you for this book, Uché and I hope you will publish more books on luxury.
le 9 mai 2010
The book is very interesting and innovating.
I was really glad to finally find a book about luxury online!
Some concepts can be a little bit repetitive however I think she developed very well the subject, she makes an excellent analysis; there are good examples, useful practical cases, a lot of statistics and strategies that can be followed.
It is easy to read as it is written with an informal language.