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le 31 mars 2012
I've bought this book from a recommendation of Bob Sutton in his blog (amazing author of "the no ass-hole rule ...", "Goog Bosses, Bad Bosses ..." ...).
This book is just ... enchanting, I have no better word for describing it.
It is the kind of management/business book that make you want to take immediate action and change the way you interact with your fellows, for the best good of yourself (have people follow you, your ideas, your projects) and your fellows as well (I mean: it is not about fooling people).
Buy it, read it, and try as much as possible to "work by the rules" exposed in Enchantment : you'll have a better, happier, more successful professional life for sure.
le 12 août 2014
I have sought this book upon watching Guy Kawasaki's TED talk and other conferences. The author drawn upon different marketing and psychological techniques and applies his ethical vision to them and gives examples from his own career.
The language is simple and the ideas conveyed in this book are positive and down to earth; each page was an invitation for a careful introspection of one's value when dealing with communication, persuasion, networking and work life in general.
Overall, Guy Kawasaki's guide to enchantment is short and sweet and I would recommend it to anyone who wants to align his ethics with his work.
Although I enjoyed reading the book, I give it 4 stars out of 5 because I found it lacked proper referencing to source material.