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Beyond Culture

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Published in 1976, Beyond Culture should be compulsory reading for any student entering into the trans-national domain - be it marketing, management, communication, diplomacy, journalism and of course all internationally focused social sciences. Today with an widened opening through information, global business, travel and immigration and intercultural marriage,we find ourselves in interaction, in difficulty of understanding and feeling like we should move into judge mode to box up nicely all that is different.

Edward T. Hall explains in a simple and human way, that any university educated individual from any field can understand, how and why to avoid this trap. How to make the most of every situation and encounter and how to gain insight into how the 'Other' works, thinks and lives. The aim is that each of us realises that our own culture holds truths perhaps for us - but not universally -and that any intercultural success must spring from a respect of the Other's culture and an understanding and distancing from one's own simply to be able to see the Other's for what it is - probably very different from ones' own! No value judgement 'rights & wrongs' involved here... just seeing with a touch of humility and humanity.

It arrived in the end with FedEx. Everything fine, as described. Meanwhile several SPAM mails supposingly coming from FedEx caused confusion on my side.