le 15 janvier 2014
The author uses Jony Ive's career to show his impact on Apple, its products and its processes and culture.
After some initial chapters about Ive's beginnings, Kahney narrates the story of how Apple transformed from a company on the edge of bankruptcy to a business behemoth by focusing on making great products (designed by Jony Ive and his team).
The Apple's transformation was not only in design but in some entire processes and values : Kahney informs us how Apple outsourced to Asia, how Jony's team iterated on different products and materials (from plastic to glass and aluminum). He also goes into details about some day to day operations, machining, management methods and how they take some crazy risks involving millions of dollars to build, manufacture and deliver their products.
I believe the title of the book is misleading : it's not a biography but actually the best business book about Apple.
le 9 décembre 2013
Ive's products are mostly based on one idea, an idea of the exploration of the question "what is the story behind this product?" On the other hand, this book lacks this ideology and rather is filled with bare facts an dates without any story to hold them together. Occasionally you get little snippets of soul here and there and it makes the enthusiast crave for more but largely fails to fulfill that desire.