Commentaire négatif le plus utile
Disappointing and superficial, with lots of banal affirmations but little demonstrations.
le 10 août 2015
Martin Lindstrom is good at creating suspense but fails to deliver credible responses and explanations to many of the questions or affirmations he states. A case in point is his affirmation that gory visuals on cigarette packs actually encourage smokers to continue: he sets up his entire first chapter on this eye-catching theory, but fails miserably to bring any clear evidence from his "world first neuroscience experiment" to support his conclusion.
And most of the rest of the book is like that.
Very disappointing indeed. Kind of wasted my Synday afternoon reading it.