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le 9 novembre 2013
I would like to strongly recommend this book as it is a real reference to understand the Luxury Business Model and the Marketing anti-laws.
The structure of the book is very well crafted and it is easy to quickly find some specific concepts & definitions!
I was lucky to follow the lecture of Professor Kapferer during the Luxury Module and to push in detail the key concepts.. So the first step is to read a book and than to discuss the Major concepts with the Professors!