Don't Make Me Think by Steve Krug is a must-have and a must-read for all Web designers! (Sounds like a big marketing cliche, but it's true. No, Steve didn't pay me to write that opening remark, and I'm not one of Steve's friends either.)

Don't Make Me Think is full of important and very useful design tactics. I like how this book approaches the subject of Web usability too. Other books try to tackle the same subject, but usually belabor the message. As a result, the book ends up being 500 pages long and full of lofty and condescending theory---Not this book. ("Don't make me read another encyclopedia on design theory!!!") Don't Make Me Think was fun and easy to read. All the topics that Steve addresses, I've heard before in many a circle of designers---Steve had an answer for each of my personal design concerns too. In addition to the well-written text are the colorful screen shots that serve as excellent examples of each Web usability topic. (The Web Design Funnies in Chapter 8---a little comic strip parody on Web usability, design and marketing meetings---is a classic! A hilarious take on a subject that some folks that WAY too seriously.)

I highly recommend this book to designers, marketers, and developers who constantly work to improve their sites and whose goal is to maximize the user experience. C'mon everyone, this isn't rocket science! But, the subject is still very important and should be examined if your goal is to convey the correct message on the Internet. This book will help you master the nuances of clear, effective, fun and clever Web design.