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Descriptions du produit

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies-from electronic publications and websites to videos and mobile devices-this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.



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Amazon.com: 12 commentaires
10 internautes sur 12 ont trouvé ce commentaire utile 
Taught me what I need to know about type, on screen 5 juin 2014
Par Designing Books - Publié sur Amazon.com
Format: Broché
As a long-time reader and fan of Ellen Lupton--her book, Thinking with Type, never leaves its place next to my keyboard--I thought I knew a thing or two about type and typography. Until, of course, I tried to apply some of my knowledge to a recent web-design project where most of what I know about leading, letter-spacing, kerning, grids, columns, marking paragraphs, and so on was either not applicable or almost impossible to implement.

Enter Type on Screen, which is very much the digital translation of its legendary analog counterpart. Lupton covers much of the familiar basics--fonts, grids, spacing, tables, etc--and supplements them with thoughtful short essay-lessons on layouts, interface, navigation, and content design, adding some fun "tips and tricks" for things like drop-shadows, gradients, icons, and logos that really bring a screen to life and add a level of sophistication far beyond what you get in a basic HTML/CSS primer. Most entertaining is the closing chapter, on animated type and GIFs, with a brief introduction to the Processing programming language, only enough to get you started and excited about the rich possibilities here.

Just as I would never design a print project, book, brochure, or broadsheet, without Thinking With Type open on my desk, I will never undertake a screen-based project, whether Web- or device-based, without Type on Screen nearby as concise reference and source of inspiration.

Another must-have hit from Ellen Lupton, brava!
6 internautes sur 7 ont trouvé ce commentaire utile 
Tries to speak to too many audiences, suffers from lack of focus 4 février 2015
Par Heidi - Publié sur Amazon.com
Format: Broché Achat vérifié
As a web site manager, I regularly move between developing in CSS and HTML, designing, and copyediting. I was hoping that this book would explore digital type in depth and give some focused attention on an important area of not just web development, but other digital environments like billboards and kiosks.

Instead, this book felt very ADD -- never lingering on one idea for more than a couple of pages and lacking good flow from one idea to the next. And unfortunately, the main body copy is in a bold or semi-bold typeface, which makes reading more difficult to begin with.

Details:
For example, the two pages on type anatomy and taxonomy (ascenders, descenders, etc.) don't hold anything new for designers. Plus, they come after "Web fonts: A short history" and "Rendering type on screen." Shouldn't a basic understanding of the parts of type come before talking about entire typefaces? And is it necessary to know the history of web fonts in order to work with type on screen right now? Another example: dropped right in between two sections on logotypes are two pages on working with color, and an attempt to summarize in one paragraph what makes a good logo.

One huge omission: information on accessibility.

The problem is that Lupton's audience is too broad: Designers, Writers, Developers, and Students. That's quite a range of knowledge and experience to address. The book is full of pieces which speak to only part of this audience at any one time, such as storyboarding, indicating type hierarchy in CSS and HTML, drop shadows and gradients, icons and logotypes, and animating text. Not one of these sections is in-depth because each is limited to two pages (on average).

Conclusion:
I can see "Type on Screen" being a companion book to a class for student web designers. It's a quick and dirty overview of what can happen to type on a screen. But it's not for anyone wanting to learn how to make it happen, or why they should choose one treatment over another.
6 internautes sur 7 ont trouvé ce commentaire utile 
Best Book I've found on the subject! 3 juin 2014
Par M. Forth - Publié sur Amazon.com
Format: Broché
For a while now, I've been looking for a book about working with screen-based type and I should have known the best one would come from Ellen Lupton. Her first book 'Thinking with Type' is unsurpassed and this follow-up is an excellent and required companion. ToS does for digital typography what TwT did for print design. It doesn't just show how to choose typefaces, but also how to plan screen navigation and do animation. Includes a great section on digital publications too. I definitely recommend it to any student or web designer.
2 internautes sur 2 ont trouvé ce commentaire utile 
Great! 15 décembre 2014
Par Vyturys - Publié sur Amazon.com
Format: Broché
Totally enjoyed this book. Its' stimulating and digestible, provides a number of great links for further exploration.Of course, a lot depends, on what you are looking for, but its more than enough for those with general interest in web typography like me;)
2 internautes sur 3 ont trouvé ce commentaire utile 
Great resource for design educators and designers looking to better understand digital design 21 août 2014
Par J. Pannafino - Publié sur Amazon.com
Format: Broché Achat vérifié
Ellen Lupton and her team have put together a well thought out book that balances the history, theory and modern components of screen based design. Type on Screen respects traditional typography fundamentals, while at the same time showing what designers need to know to work in the digital design field. The author makes it very clear that the book is not a technical manual, but shows various aspects of technology.

The book dedicates chapters to important topics:
Ch 01 - Fonts on Screen
Ch 02 - Text on Screen
Ch 03 - Digital Publishing
Ch 04 - Type on Interface
Ch 05 - Icons and Logotypes
Ch 06 - Animation and Code

As a interactive design educator I long awaited a text that could support my course work and was engaging for my students. The visual examples allow readers to gain quick insight, while the detail written descriptions give meaning to each section. An added bonus is that the book also has project examples for professionals and design students to work towards.

I really felt like I got my money’s worth with this book, it’s something you can gain knowledge in the first read and use as a reference on future occasions.

Highly recommended resource!
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