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The 11 Immutable Laws of Internet Branding (Anglais) Cassette – Version coupée, Livre audio

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Description du produit

Présentation de l'éditeur

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies.

This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

In the book you'll learn why:

  • The Internet can be a business or a medium for your brand, but not both.
  • Interactivity is the single most important ingredient of any Internet site.
  • The kiss of death for an Internet brand is a common name.
  • Being second in a category is tantamount to being nowhere.
  • You have to be fast. You have to be first. You have to be focused.
  • Everyone is talking about convergence while just the opposite is happening.

The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to:

  • Build a brand that will dominate a category over an extended period of time.
  • Find a proper name (instead of a common one) for your Website.
  • Take your brand into the global marketplace.
  • Avoid the biggest mistake in Internet branding: the belief that you can do everything.
  • Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet.

With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.

Biographie de l'auteur

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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Commentaires en ligne

Il n'y a pas encore de commentaires clients sur Amazon.fr
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 3.1 étoiles sur 5 52 commentaires
13 internautes sur 15 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 An over-extended brand 21 août 2001
Par Adam F. Jewell - Publié sur Amazon.com
Format: Relié Achat vérifié
Al Ries has written or contributed to some stellar marketing books including "Focus" and "Positioning". The 11 Immutable Laws of Internet Branding is a disgrace compared to previous works.
It appears the Reis' got caught up in the Internet hype, stating things like "putting your name on both your physical store and your Website is a serious error" and "On the Internet you should start the brand-building process by forgetting everything you have learned in the past", WHAT?
The authors demonstrated their knowledge of the net by introducing us to FrogDog (FogDog.com) and the infamous JRKoop (DrKoop.com), which makes one wonder if the authors were even awake when they wrote this book.
You'll find as much hype and as many ill-conceived marketing laws in this book as any on the market. I'd take this book over something like Charles W. Kadlec's "Dow 100,000: Fact or Fiction" so maybe it's worth a second star. The bottom line:
DON'T BUY THIS BOOK!
2 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great BRAND NAME FOR INTERNET book. 28 octobre 2000
Par T SANTOSO - Publié sur Amazon.com
Format: Relié Achat vérifié
FOR people looking for idea about INTERNET BRANDING, this is the perfect book. Writen in an easy to follow way and full of correct wisdom.
This is about HOW and WHY you should choose a proper name instead of a common name, what to pay attention to and hundreds of other good wisdom regarding branding and name-ing.
A good marketing strategist, AL Ries has writen many books i love, especially the old old clasic -marketing warfare-.
This is ofcoourse a lesson from someone-who-really-know-about-branding-and-positioning!
A small book (size) and not too thick, but just perfectly nice for the busy -us-.
4 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Interesting 10 juillet 2000
Par Chris Bickford - Publié sur Amazon.com
Format: Relié Achat vérifié
While I might not agree with every word in the book, I find it to be just as illuminating as the 21 immutable laws of marketing. There are exceptions, but they are very rare. And as they say in this book "the 11 laws are are mostly true" isn't as catchy a title.
I'd recommend this for anyone that has a brand to manage and/or move to the Internet. I know I'm giving it to our marketing guy.
5 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Branding is interesting! 22 août 2000
Par Daniel G. Gallagher - Publié sur Amazon.com
Format: Relié Achat vérifié
Ries & Ries have put together a very interesting mosaic on this very interesting space called the internet. Whether a medium or a business the thought process you can develop from this book will help you miss many of the potholes out there. Fast, easy, funny and informative this book makes you think about things just alittle differently. Whats wrong with that?
3 internautes sur 4 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 expected a lot more 1 juin 2001
Par C. Little - Publié sur Amazon.com
Format: Relié Achat vérifié
Unlike the masterful "22 immutable laws" this work is piecemeal and IMO somewhat contrived. It is by no means a must-read or necessary volume and moreover if you need a lesson in internet-related markets and marketing, there are much much better works. There are also worse books, hence 2 stars.
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