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3-d Negotiation: Powerful Tools to Change the Game in Your Most Important Deals (Anglais) Relié – 1 septembre 2006


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Descriptions du produit

Présentation de l'éditeur

Stuck in a win-win versus win-lose debate, most negotiation books focus on face-to-face tactics. Yet table tactics are only the first dimension of Lax and Sebenius's pathbreaking 3-D Negotiation approach, developed from their decades of doing deals and analyzing great dealmakers. Moves in their second dimension deal design systematically unlock economic and non-economic value by creatively structuring agreements.

But what sets the 3-D approach apart is its third dimension: setup. Before showing up at a bargaining session, 3-D Negotiators ensure that the right parties have been approached, in the right sequence, to address the right interests, under the right expectations, and facing the right consequences of walking away if there is no deal. This new arsenal of moves away from the table often exerts the greatest impact on the negotiated outcome.

Packed with practical steps and cases, 3-D NEGOTIATION demonstrates how superior setup moves plus insightful deal designs can enable you to reach remarkable agreements at the table, unattainable by standard tactics. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

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Amazon.com: HASH(0x9b38f27c) étoiles sur 5 33 commentaires
24 internautes sur 26 ont trouvé ce commentaire utile 
HASH(0x9af92e94) étoiles sur 5 3-D Negotiation in a 1-D World 31 décembre 2006
Par Amazon Customer - Publié sur Amazon.com
Format: Relié
3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals by David A. Lax and James K. Sebenius is not the book for Gordon Gekko types, practiced in the simple tactics of win-lose haggling. This book is the The Art of War for deal making. Like Sun Tzu for strategy, 3-D Negotiation is the primer on creating deals with lasting value. Anyone that has ever bought, sold, or traded anything will gain something with even the most cursory read of this work.

3-D Negotiation is a book that will become dog-eared, highlighted, notated, and underlined. This is a reference that you will return to again and again. It is very clearly written in a way that is accessible to everyone. Each point is illustrated with a relevant and detailed real-world (and often personal) example from the authors.

The authors are both graduates of Harvard Business School, co-founders of Harvard's Negotiation Roundtable and developed the executive program on strategic negotiation at the Business School. They have decade's worth of deal-making experience and analysis between them.

Lax and Sebenius take a contrarian approach to much of the current thinking and teaching on negotiation. They seek to move us away from the familiar win-win and win-lose tactical approaches and help us understand negotiation along the following dimensions:

* 1-D: At the Table - tactics

* 2-D: Design Value Creating Deals - getting "below the surface to uncover the sources of economic and non-economic value.

* 3-D: Away from the table - the setup - setting the table - "ensuring that the right parties have been approached, in the right sequence, to deal with the right issues that engage the right set of interests, at the right table..., at the right time, under the right expectations, and facing the right consequences of walking away if there is no deal."

This book focuses heavily on the deal design and setup dimensions. Throughout, the authors reinforce the concept that roadblocks in any one dimension may often be solved in another dimension. The focus is on crafting deals that create long-lasting value for all sides.

3-D Negotiation goes well beyond simply waiting for the other side to talk first once you are all sitting together at a table. Negotiation takes work. It takes planning. It takes analysis and research. And most of all you have to listen. If you are serious about learning the craft of deal design that creates lasting value, Lax and Sebenius are here to help.

The authors have created a comprehensive methodology to deal making. To start, they recommend you complete a 3-D barriers audit "to determine what stands between you and the deal you want." An audit consists of the following exercises:

* Assess the barriers to the setup

* Create a detailed "map" of everyone involved, their roles, their full interests and their best no-deal options

* Plan the sequence of events and process choices

* Analyze and understand all the barriers to deal design

* Analyze and understand any "tactical and interpersonal barriers"

They offer the following recommendation: "to help organize the elements of your strategy, map backward from your target deal to the deal/no-deal balance that will most likely induce [the other parties] to make this choice, and then make your way back to the current situation. This enables you to determine the actions you must now take to face them with the right deal/no-deal balance."

As a helpful exercise, they recommend writing the victory speech for your counterparts. The speech should include the reasons "why the agreement they made with you is smart, fair, reasonable, and better than the alternative."

Once you have the end clearly in focus you can then work backward to "craft a 3-D strategy". A 3-D strategy is "aligned combination of moves away from the table, at the drawing board, and at the table in which you":

* Set up the right negotiation

* Design value-creating deals

* Stress problem-solving tactics

In closing, I've had the opportunity to use some of the ideas offered in this book during recent negotiations with a potential vendor. We created a 3-D strategy after we looked at all the players and their no-deal options. We understood as many of the barriers as possible. We quickly identified the ZOPA (zone of possible agreement) and have been living in that zone trying to iron out all the details.) I've found myself picking this book up from time to time and leafing through it. Every time I do, I pull something useful out of it. Their methodology works. We are successfully building a solid partnership that creates and ensures value for both parties for years to come.
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12 internautes sur 12 ont trouvé ce commentaire utile 
HASH(0x9afa0288) étoiles sur 5 Taking negotiation beyond us vs. them... 18 octobre 2006
Par Thomas Duff - Publié sur Amazon.com
Format: Relié
Most books on negotiation that I've read focus on the tactics you use when you're face-to-face with the opponent. But what if you take a step back and shape the negotiation before you even show up? That's the general direction of 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals by David A. Lax and James K. Sebenius. I can see where this would give you a step up in numerous situations...

Contents:

Part 1 - Overview: Negotiate in Three Dimensions; Do a 3-D Audit of Barriers to Agreement; Craft a 3-D Strategy to Overcome the Barriers

Part 2 - Set Up the Right Negotiation: Get All the Parties Right; Get All the Interests Right; Get the No-Deal Options Right; Get the Sequence and Basic Process Choices Right

Part 3 - Design Value-Creating Deals: Move "Northeast"; Dovetail Differences; Make Lasting Deals; Negotiate the Spirit of the Deal

Part 4 - Stress Problem-Solving Tactics: Shape Perceptions to Claim Value; Solve Joint Problems to Create and Claim Value

Part 5 - 3-D Strategies in Practice: Map Backward to Craft a 3-D Strategy; Think Strategically, Act Opportunistically

Notes; Authors' Note; Index; About the Authors

Lax and Sebenius have extensive experience in working with corporations negotiating multi-million dollar deals, and from that base they have evolved the idea of 3-D negotiation. Basically, you need to look at your deal-making in a multidimensional way instead of just trying to hammer the side across the table. In some cases, this may mean that the party you're trying to do the deal with isn't even the right customer you should be approaching. Or perhaps the no-deal option of the other side is still better than what you have to offer. What then? These guidelines, if followed, can make your time at the table much more productive, and allow both sides to come away with what they need and/or want in the deal.

The authors don't completely ignore the strategy of what plays out when the parties are face-to-face. Such things as understanding the Zone Of Possible Agreement (ZOPA) and being aware of the reciprocity factor will keep you from giving up too much too soon. But keeping the deal from quickly becoming a value-claiming effort can lead to possibilities that aren't necessarily envisioned up front. There are plenty of examples from real companies and real deals so that you can see how it works in real life...

An excellent read that will allow you to look at your next deal as more than a win-lose proposition...
21 internautes sur 24 ont trouvé ce commentaire utile 
HASH(0x9af9c834) étoiles sur 5 Insightful & essential 17 octobre 2006
Par Adam Neiman - Publié sur Amazon.com
Format: Relié
As a very fast-moving entrepreneur, I have to negotiate constantly. I'm

always on the lookout for good ideas to improve the deals I make. Frankly,

I don't need yet another book proclaiming that "win-win" is the answer or,

alternatively, that everything "starts with no." Obviously "no" has its

role and you're looking for an agreement that works for everyone and that

makes others want to keep on dealing with you. But I'm getting a little

tired of negotiation books with these obvious messages. So, when I picked

up 3-D Negotiation, I realized that it represents something different. Not

just war stories and platitudes, but a very practical approach, clearly

expressed and based on a lot of experience. The authors stress the

importance of the right "setup" moves away from the table before you even

begin the process at the table. They offer lots of examples to clarify

what they mean. This book is a standout.
8 internautes sur 8 ont trouvé ce commentaire utile 
HASH(0x9af9f45c) étoiles sur 5 A valuable book for serious negotiators 4 novembre 2006
Par Frank L. Park, Jr. - Publié sur Amazon.com
Format: Relié
Einstein said something to the effect of "make things as simple as possible, but no simpler." The authors of 3D-Negotiation have done just that.

They give appropriate credit to deft tactics at the bargaining table, but make a real contribution by illuminating the importance of setting up the optimal conditions for successful negotiation. If you're looking for cheerful cliches about win-win negotiation, you won't find them here. Nor will you find chest-thumping stories about winning through intimidation or brute force. Instead, you'll get insightful analysis of complex business and diplomatic cases, all of which have a mix of competitive and cooperative elements. Anyone who thinks that negotiation is only about who makes the first offer (or for that matter, who's adept at creating a trusting relationship) will get eaten for lunch by readers who master this book.
7 internautes sur 7 ont trouvé ce commentaire utile 
HASH(0x9af9f60c) étoiles sur 5 A strategic approach to negotiations 26 mars 2007
Par F. Muna - Publié sur Amazon.com
Format: Relié Achat vérifié
Most books on negotiation combine the hardball win-lose tactics with the more effective win-win approach. 3-D Negotiation is different: it adds a new third dimension to negotiation, mainly the need for developing a dynamic strategy on how to set up and shape the optimum situation and overall conditions for negotiations (away from the table), and well before negotiations start. Of course, the authors believe that negotiators must employ all three dimensions as needed during most negotiations.

This new third dimension includes, among other things, "acting to ensure the right parties have been involved, in the right sequence, to deal with the right issues that engage the right set of interests, at the right tables, at the right time, under the right expectations, and facing the right consequences of walking away if there is no deal."

Here is real-world example of acting to ensure the right parties and the right sequence: A US firm was looking to establish a joint venture in Mexico and had identified three potential partners (one excellent, one good, and one that barely meets the set criteria). Should this firm start negotiations with the best prospect, and if those negotiations fail, then move to the next, and so on? Or wouldn't it be far better if this US firm makes it known in the industry (in Mexico) that they are looking for a joint venture partner, and induce these three prospects to come to the US firm? Negotiating simultaneously with the three potential partners was indeed better, especially that the US firm set up the negotiation conditions whereby the three Mexican prospects were rushing to compete for the joint venture!

Although this book introduces a third dimension to negotiation, the other two dimensions are also well covered by the authors, with a large number of real-world examples. The second dimension covers designing value-creating deals, including the traditional concept of enlarging the pie, and how to make lasting deals. The first dimension focuses on the tactics at the negotiation table, including problem-solving tactics such as shaping perceptions, setting ambitious target prices, interpersonal skills, cultural empathy, and many other tactics familiar to those who have read traditional negotiation books.

In short, 3-D Negotiation is a welcomed addition to the topic of negotiation, especially due to its strategic approach to negotiations. I particularly like the idea of backward mapping the negotiation process, starting with the desired target or outcome, then mapping all the parties, their interests, no-deal options. I was also intrigued by the authors' philosophy and the 3-D strategy of: "Let them have your way", as well as their concept of "Zone of Possible Agreement".

Although this excellent book is written with important and complex deals in mind, the 3-D approach can be indeed applied to simpler deals and negotiations. In fact, the reader will find a large number of examples of negotiations ranging from the simple ones such as buying a car or a house, to the more complex ones such as negotiations between countries, or among large international organizations.
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