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Advanced Google AdWords (Anglais) Broché – 13 avril 2012

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Descriptions du produit

Présentation de l'éditeur

Master every aspect of the powerful Google AdWords platform with this one–of–a–kind guide

AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must–have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more.

  • The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well–known internet marketing consultant
  • Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay–per–click marketing campaigns
  • Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns
  • Updated and better–than–ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more
  • Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step–by–step guide to keep on hand
  • Includes a Google Adwords coupon

If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Quatrième de couverture

Step–by–Step Instructions
For building, managing, and optimizing your AdWords account.

Never Lose a Customer
Remarketing allows you to reach shoppers who abandoned their carts.

Bid Strategies for Any Budget
Learn profitable techniques that maximize ROI for all your keywords. www.sybex.com/go/adwords

Spice Up Your Boring Text Ads
Add phone numbers, locations, and images to your ads with Ad Extensions. AdvancedAdWordsBook.com

Landing Page Optimization
Design landing pages that result in phone calls and sales. www.sybex.com/go/adwords

Boost Your Quality Score
Learn techniques that will help raise your Quality Score. AdvancedAdWordsBook.com

Keyword Research Techniques
Choose the correct keywords for each stage of the buying funnel. www.sybex.com/go/adwords

Profit–Per–Impression Testing
Learn about the best testing metric that exists to measure your test results. AdvancedAdWordsBook.com

Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights

Increase your AdWords ROI and drive more traffic to your site with this must–have new edition of an industry top–seller. Completely updated, Advanced Google AdWords, Second Edition is packed with in–depth information, expert advice, the latest proven strategies, and top–notch insights for quickly and effectively creating, managing, and refining AdWords campaigns that improve your bottom line.

  • Choose and organize keywords based on user intent and the buying funnel
  • Control exactly when, where, and how your ads are displayed
  • Write ads that connect with searchers to increase traffic and sales
  • Learn the secrets that make the display network perform to your goals
  • Master the testing of ads and landing pages to increase conversion rates
  • Leverage powerful remarketing techniques to convert site visitors whoabandoned their carts
  • Delve into bidding strategies, including enhanced bidding, and find all the ways to make every keyword profitable
  • Extract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunities
  • Develop a schedule–friendly action plan to continuously optimize and expand your AdWords account

Google AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size, the strategies covered inside this book will help your advertising become more profitable.

Praise for Advanced Google AdWords

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."
Chris Sherman, Executive Editor, Search Engine Land

"Brad′s book is a powerful combination of deep insight and simple prescriptionsthat will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."
Howie Jacobson, Ph.D., author of Google AdWords For Dummies

"Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."
Craig Danuloff, Founder, ClickEquations

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Par Ronal le 24 mai 2013
Format: Broché Achat vérifié
Livre complet avec des exemples concrets ... vaut l'investissement.
De exemple précis concernant la mise en oeuvre - je conseille néanmoins la version ebook car le livre en gros.
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Format: Broché Achat vérifié
Bouquin parfait qui commence pour une initiation jusqu'à (ce que cherchais) des explications, des détails très pointus pour les geek ! Je recommande +++
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.6 étoiles sur 5 81 commentaires
20 internautes sur 21 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Clear, step-by-step guide - a must have for beginners to advanced AdWords users 21 mai 2010
Par adanacAndy - Publié sur Amazon.com
Format: Broché
I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I would recommend this book to Google AdWords Professionals 24 juin 2010
Par C. Dzialo - Publié sur Amazon.com
Format: Broché Achat vérifié
I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.

Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.

I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.

For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.
15 internautes sur 16 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The most comprehensive Adwords guide yet! 9 avril 2010
Par Melissa Mackey - Publié sur Amazon.com
Format: Broché
Brad's book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad's easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.

Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference - you'll use it regularly.
12 internautes sur 13 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Best book for Google AdWords 30 août 2012
Par Sakis - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I have been doing AdWords for a living for the last five years. I have read widely about AdWords. If you could read just one book about AdWords, this is the one. It may be a bit overwhelming for beginners, but if you are serious about AdWords you really have to study this one. Also, this edition (2nd) is much better edited than the first one. Definitely recommended.
8 internautes sur 8 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Great for the Beginner 7 juin 2010
Par Amazon Guy - Publié sur Amazon.com
Format: Broché Achat vérifié
I'm brand new to Adwords and this book really does a good job of explaining how it all works. The text got kind of dry at first (probably because I didn't know what he was talking about) so I decided to jump right into actually using Adwords before I read any more about it. That was the way to go. After I started using Adwords I went to the book to answer all those questions I had, and it does a good job of explaining how it works. Would recommend this book.
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