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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and (Anglais) Broché – 1 février 2014
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Description du produit
Présentation de l'éditeur
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:
• Use content and conversations to build online relationships that transition to sales
• Execute realistic sales strategies for each of the major social media platforms
• Spot social media trends that may influence future buying behaviors
• Sell online in B2B and B2C environments
• Turn social shares (likes, favorites, +1s) into social sales
• Set tangible goals
• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.
Biographie de l'auteur
SHANNON BELEW is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.
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Commentaires client les plus utiles sur Amazon.com
This book should be added to every Chief Sales Officer and Sales professional's library.
This is the one book you're going to need to make your way through the new world order of social media. IN this book author Shannon Belew covers all of the basic principles you need to not only learn about each type of social media but how to get proficient at it as well.
Look it's time to stop arguing about whether or not social media is here to stayﾅit is here to stay. It is time to stop wondering about its' valueﾅit is valuable. It's time to stop being baffled or worse overwhelmed by the very idea of social media. Social media is not only here to stay but it is time to learn it, to embrace it and to incorporate all facets of it into your everyday corporate sales life. Okay? Got it? Good now that we've come passed that pick this book up and start reading it because this is your blueprint to for the social media world.
Ms. Belew has written as clear and concise on each genre of social media from Facebook to Google and from Twitter to Linkedin so that this is a dictionary/encyclopedia of what all of this is about. She explains it all to the reader in a way is very easy to understand. And once she has done that she teaches you how to manage each of these individual facets of social media from how to create the right content to branding your product and your company with as she says being called a "Pusher" or heaven forbid a "Lurker" and if you don't know what those things areﾅthen you should be a at the front of the line when it comes to getting your hands on this book.
It's your choice you can hang back there into the twentieth century or you can join us here in the twenty first century and read this book.
Oh and one more thing whatever you do, make sure that you read this one all the way to the end so that you can take advantage of the case studies at the back of the book giving real life examples of who some companies have made this all work. Read and learn from themﾅ these alone are worth the twenty bucks you're paying for the book.
She further shares that there are two tiers of social networks. Tier 1: Facebook, Twitter, Google+, Linked In. Tier 2: YouTube, Pinterest, Instagram, Slide Share. She informs that blogs have a narrow focus with an easy identifying target. As you read further, you learn that customer care is still a key process, “everyone in the company must care, every time.” Also, there must be an immediate response to a customer’s inquiry (1-3 days). You will learn that there are ten rules to online social interaction, a few being Listen, Listen, Listen and maintaining separation of professional and personal.
In Chapter 5: Tweets, Like, Comments, and Recommendations, you learn online reviews is Word-of-Mouth Marketing on Steriods. I can relate to this with my experience using Twitter and Facebook. Ms. Belew shares that you must create good visual and text content when engaging on social networks to attract potential clients: Text Content: Linked In – connections to sales, Twitter – 140 characters or less (microblogging site), Facebook – fans to customers, Google+ - circles to opportunites, and for Visual Content: Pinterest – pins to customers, Slide Share – presentations.
She uses case studies and has related notes for every chapter. Included is a free sample chapter from ‘New Sales, Simplified’ by Mike Weinberg.
I recommend Ms. Belew’s book to all sales professionals needing a no-nonsense approach using social media to enhance building business relationships.
(I received this book for free from O’Reilly Media for this review)