The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Anglais) Relié – 9 septembre 2004
- Choisissez parmi 17 000 points de collecte en France
- Les membres du programme Amazon Premium bénéficient de livraison gratuites illimitées
- Trouvez votre point de collecte et ajoutez-le à votre carnet d’adresses
- Sélectionnez cette adresse lors de votre commande
Il y a une édition plus récente de cet article:
Produits fréquemment achetés ensemble
Les clients ayant acheté cet article ont également acheté
Descriptions du produit
Revue de presse
—Michael Moritz, Sequoia Capital
“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”
—Geoffrey Moore, author of Crossing the Chasm
“This is a delightful, complete, and consummately practical entrepreneur’s handbook—quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”
—Clayton Christensen, author of The Innovator’s Dilemma and The Innovator’s Solution
“I have built my business into an internationally famous brand, and yet after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”
—Jay Conrad Levinson, author of the Guerrilla Marketing series of books
“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it had been around when I started Teach for America.”
—Wendy Kopp, president and founder of Teach for America
Présentation de l'éditeur
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.
Pour obtenir l'appli gratuite, saisissez votre ou numéro de téléphone mobile.
Détails sur le produit
Quels sont les autres articles que les clients achètent après avoir regardé cet article?
Commentaires en ligne
Meilleurs commentaires des clients
PS: this is the first time I read this (well-known) author, but I've read about 150 business books and this goes straight to the top 25.
Les étapes essentielles pour lancer un projet sont expliquées clairement : se positionner, réaliser sa présentation orale, rédiger son business plan, recruter... pleins de bons conseils à prendre !
Pour les anglophones, la version anglaise est à conseiller, le style est plus fluide, plus direct, plus frais...
Commentaires client les plus récents
This one will tell you why it is so much better to actually start something than think about the starting :)Publié le 4 janvier 2012 par mko
Well, I was expecting some more exciting material from Guy Kawasaki. Expectations were high, reading from the "Guru". But content wasn't up to them! Lire la suitePublié le 18 octobre 2010 par Jonny Bigoud
If I shall have one book only to be successful and achieve anything, it would be this one.
It's not a purchase, it's an investment!
Si vous pensez commencer votre propre entreprise, voici le 1e livre que vous devez lire !Publié le 10 juin 2009 par Stephane Roelandt