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Before and After Graphics for Business Format Kindle
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My comment is all about the KINDLE version of the book. I haven't read the paper version. Nevertheless, for having read "Before & After" from the same author, I was expecting to read a well design ebook. This version (on iPad or iMac) is a shame. It's probably the best example of what NOT to do in term of book/layout design. I feel like having been robbed of 17 euros. STAY AWAY FROM IT.
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- Newsletter Design
- Using Typefaces
- Designing Stationary
- Logos & Identity
- Business Forms
- Annual Reports
I think the most important aspect of this book is that it doesn't just show you HOW to design a report, it emphasizes how to create a GOOD LOOKING report - that's pretty rare. Most design books are little more than instruction manuals for the latest software. Here we have a book that is software independent and focuses on making your designs look good.
The title of this book is misleading, a more appropriate title might be "Graphics For Design" because this book has a wealth of knowledge that relates to more than just business.
I urge anybody reading this to buy this book - especially young graphic design freelancers looking to establish a business identity.
VERY WELL DONE.
Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index
Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about...
The other thing I appreciate about this book is the large number of examples. While you wouldn't necessarily want to "borrow" exact images and logos that he's created, you can easily follow how he's built them and the techniques you can follow to come up with your own ideas. I actually came away from this book thinking I could possibly come up with a redesigned logo for my blog site. I don't know that I *will*, but I think I could now.
This is one of those books I'll take into work and make sure no one walks off with it...
Some of the nuggets I enjoyed most were the comparison and discussion of what typefaces are best for what text that can be applied to all sorts of type, logo creation and thought process and the charts. The charts were not just your average pie charts, but great design elements.
Again, I'm impressed by another Before & After project. The illustrations and explanations help new and intermediate designers improve the craft. I'm sure seasoned professionals can pick up a few tips too.
The book is professionnal and easy to use, and all examples are so helpfull to any people who need advices in business graphics.
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