Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry (Anglais) Relié – 29 octobre 2009
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Descriptions du produit
Présentation de l'éditeur
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Quatrième de couverture
Praise for Behind the Cloud
"Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today." Eric Schmidt, CEO, Google
"In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization and transform your business and your life." Anthony Robbins, author, Awaken the Giant Within and Unlimited Power
"Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder–stealing pranks, and a world consciousness that is at the heart of salesforce.com." Neil Young
"Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program." Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
"Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet." John Chambers, chairman and CEO, Cisco
"Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone from employees to shareholders to the community wins. Get ready to be inspired and make a difference." Charles Moore, executive director, Committee EncouragingCorporate Philanthropy
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Commentaires en ligne
Meilleurs commentaires des clients
It's one of my favorite books out there, and certainly the number one in the Entrepreneur stories - insights - lessons era.
The story is amazing and to steal a quote from Steve Jobs, :"The journey is the reward"!
I think this sums up the book as the whole read is very captivating and full of very very valuable lessons to take away.
The author gives us many bullet points, tips and advices on every points of the adventure/business.
I was pleased to read this valuable piece that I finished in 4 days! I mean, it's full of details on the authentic road Marc and his team had to struggle trhough to build their way to success and I was truely living it.
I really recommend this book to anyone who's eager to learn and understand (a lot) about startups, an entrepreneur's journey, software, cloud computing, marketing, Business world and human relations.
You get so much out of it, I was indeed mixed emotions at the end, feeling greatly excited but sad to end it.
Commentaires client les plus utiles sur Amazon.com (beta)
Without the pompous cadence of the motivational speaker, Benioff and his co-author, Carlye Adler, actually manage to impart useful information for anyone looking to start their own company while remaining interesting to the casual reader. There's also a lot of information about the prevailing technology culture and insights that help those of us who don't live on the West Coast understand the special brew of technology, entrepreneurship and spirituality that make it what it is.
I highly recommend this book to anyone who is open to the positive side of capitalism and disappointed by what they've experienced thus far. Marc Benioff has done more than create a great company; he's set a great example.
In sum, this is a good but not great book.
The book is a cross between a business success story, personal basking in success and a playbook for creating new companies. The book is a piece of corporate self promotion, but it goes beyond boosterism for the company and its offering to provide some real advice and insight. It is an example of the `different way' sales and marketing that [...] has become known for.
Benioff covers all of the major areas associated with setting up and leading a company. This gives the book a comprehensive nature normally not found in a piece of corporate marketing. This difference makes the book recommended, not as a book about Cloud Computing, but as a look into the mind of a business leader and innovator.
The book is organized around 111 `plays' representing concepts and ideas behind starting a business in general and [...] in particular. These `plays' are organized into parts covering strategy, marketing, events, sales, technology, philanthropy, globalization, finance and leadership.
So recommended reading for people who want to know more about Benioff and [...] and recognize the hyperbole that is in the book. Not recommended if you want to understand how the cloud works.