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Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics (Anglais) Relié – 19 août 2014

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Description du produit

Présentation de l'éditeur

A practical guide to leveraging your data to spur innovation and growth

Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un–mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider′s perspective to guide you through pattern recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company′s upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock–solid foundation for future growth.

  • Build an effective analytics team, and empower them with the right tools
  • Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
  • Identify data collection and analysis opportunities and implement action plans
  • Design the platform that suits your company′s current and future needs
  • Quantify performance with statistics, programming, and research for a more complete picture of operations

Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Quatrième de couverture

Innovation, culture, and big data analytics

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

  • Hire the right people and empower them with the right culture and motivation
  • Define the right reporting lines and organizational structure
  • Learn how big data drives both evolutionary and revolutionary innovation
  • Merge the agility of a start–up with the scale of a blue–chip


This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must–read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today.
Mark Steyn, CEO Asia Pacific, Hudson

Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson.
Steve Bennett, Head of Analytics and Information Management, News Corporation

Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
Doug Laney, VP Information Innovation, Gartner

Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don t miss out!
Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics

Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.
Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

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Commentaires client les plus utiles sur Amazon.com

Amazon.com: 3,0 sur 5 étoiles 2 commentaires
Eric shaffer
1,0 sur 5 étoilesPure garbage psychobabble
21 octobre 2014 - Publié sur Amazon.com
5 personnes ont trouvé cela utile.
5,0 sur 5 étoilesBest Book by Evan Stubbs so far!
17 août 2014 - Publié sur Amazon.com
Une personne a trouvé cela utile.

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