Présentation de l'éditeur
...give you the straight scoop on amateur-hour stuff to avoid.
...share the secrets of Blogosphere-savvy brands.
...get you up to speed so you can negotiate this New Media space like a pro.
WHAT YOU WILL LEARN:
- How this new world has a new map and is filled with savvy consumers & unsophisticated marketers - & how to court the former and avoid being the latter.
- Why "information overload" isn't really the problem, Filter Failure is - which is solved to a large degree by good blogs.
- How to know if a blog is good by applying the 5Cs of Blog Quality: Caliber, Connoisseur, Consistency, Connectedness, Consequential.
- Why bloggers blog (it's not what you think...be sure to check out the section on blogging as a form of Self Expression) plus the 5Cs that Bloggers Want: Courtin', Content, Community, Celebrity & Compensation. Once you know what it is they want, you can give it to them & they will then happily give you yours: buzz, promotion, blog love.
- An in-depth FAQ to answer all your burning questions...plus a few you didn't even know you had.
- How you as a brand engaging successfully in the space will be playing a crucial role in Enabling the Future.
As you can see, working with bloggers can be pretty straightforward...or not. It's the "or not" part that *How to Work with Bloggers* will help you with, rewarding you with minimum headache & maximum success, more brand awareness, lots of consumer buzz and ultimately, more sales!