Présentation de l'éditeur
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
- Key concepts include the power of peripheral referrals and how to create content for your "third circle"
- Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Quatrième de couverture
Awesome To–do List Hire awesome people at every level of your business Listen to your customers Create amazing content that goes viral Reach the Third Circle Own up to mistakes and continue on being awesome Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you′re building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re–recruit your employees, recourt your customers, and spice up an old brand. Wield these awesomely effective tools, and ensure that your business remains awesome . UnAwesome To–do List Set massive budget for that unawesome billboard ad (don′t forget QR code!) Ignore your customers when they reach out to you Also, layoff customer service department Don′t forget to add pop–ups to the website! Definitely need animation, with music, something loud In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don′t use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses′ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.