Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. (Anglais) Broché – 23 mai 2013
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Description du produit
Présentation de l'éditeur
A visual way to easily access the strategies and tactics in Book Yourself Solid
Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one–of–a–kind work of art, transforms the Book Yourself Solid system into a more compelling and easy–to–consume playbook for any business owner.
You won′t find business school graphs or mind maps. Instead, you′ll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.
There isn′t a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.
This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self–promotion strategies.
- Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold–standard material.
- Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it′s 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1–800–CEO–READ, and The New York Times Bestseller, The Think Big Manifesto.
- Author is one of the most popular business coaches in the world and headlines events all over the world.
Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.
For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
Quatrième de couverture
"Michael and Jocelyn have performed magic! The first illustrated how–to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I′m sold."
DAN ROAM, author of The Back of the Napkin
"I loved Michael Port′s Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic–laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?"
DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PR
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port′s ingenious and practical system is among the best I′ve seen. "
MICHAEL E. GERBER, founder and Chairman, E–Myth Worldwide, and author of The E–Myth Revisited
"This book brims with savvy advice and nearly overflows with practical, hands–on exercises. Michael Port is the guy to call if you′re tired of thinking small."
DANIEL H. PINK, author of A Whole New Mind
"Once again, Michael Port comes through with a generous, easy–to–access take on the key issues faced by anyone attempting to book more business."
SETH GODIN, author of The Icarus Deception
- ESTABLISH CREDIBILITY.
- CREATE VISIBILITY.
- EXPAND INTO MORE MARKETS.
- GET YOUR MESSAGE OUT IN A BIG WAY.
- EARN HIGHER FEES.
- INCREASE YOUR CONFIDENCE.
- STAND OUT FROM THE CROWD.
- GET MORE CLIENTS.
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Commentaires client les plus utiles sur Amazon.com
I have a copy of the illustrated version and a copy of the text version and the illustrated version is well worth the additional cost. Having illustrations makes the exercises much more meaningful. It makes the text much easier to read and digest and if you take action on the ideas in the book, you will do better.
Like so many books on business, much of the advise is just plain old common sense combined with some specific examples and ways to put the common sense to use.
I'd put this book in that category and that's high praise.
My only issue with this book is that as I was starting my business I was in a big hurry to bowl people over with my awesomeness and take orders for my highest revenue services. This book was, and is, a bit of a wake up slap upside the head that my bull in a china shop approach isn't the best approach for me or my customers. There have been times when I felt like, and still do, that I just need to throw this book away and go knock on doors, however, there's little question the exercises I'm going through are worthwhile. As additional evidence, every fellow 'consultant' I talk to about some of the things I'm reading here, and doing, is blown away by the volume of 'great ideas' I have. Yes, Michael, I attribute them all to you.
Of course my aversion to talking about what I do for a living left me on the outside looking in. IF/WHEN people found out what I do, by way of another person introducing me, they always seemed surprised and delighted. But even then I'd deflect the conversation to something else--anything else!--to keep the attention off myself. (Confession time: I hated my own birthday parties as a kid. Too much focused attention! And when teachers would read what I'd written in class, I would want to melt, run under someone's shoe and disappear!)
So BOOK YOURSELF SOLID seemed to be something I "needed" to read. It has revolutionized my way of thinking. It has given me the mindset I need to recognize that what I do is extremely valuable (to small business owners who can't afford paying a fortune for a copywriter, and for readers who love the kinds of subjects I tackle in my books) and that there is no shame in letting people know (like the Whos in Whoville) "I'm here! I'm here!"
If I could give BOOK YOURSELF SOLID more stars, I would. But then you'd see nothing but stars!
There's much more to BOOK YOURSELF SOLID than I've mentioned here. LOTS more. This is just the primary way in which the book has served my immediate, most pressing needs. It has turned this shy gal into a professional who networks with the best of them the RIGHT way. It's becoming less alien each time I do it. I'm still a work in progress, but I'm getting there!
Thank you so much, Michael Port, for this helpful, amazing, step-by-step guide to booking myself solid! BRAVO!!!
Kristine M Smith
Copywriter, Author of 5 books at Amazon
Serval Son: Spots and Stripes ForeverDeForest Kelley: A Harvest of Memories : My Life and Times With a Remarkable Gentleman ActorLet No Day Dawn That the Animals Cannot ShareFloating Around Hollywood: And Other Totally-True Tales of TriumphPurposeful Christianity: Sharing the Verve and Value of the Prince of Peace