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Building Findable Websites: Web Standards, SEO, and Beyond (Anglais) Broché – 13 février 2008

5.0 étoiles sur 5 1 commentaire client

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Description du produit

Présentation de l'éditeur

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Quatrième de couverture

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

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Format: Broché
Bizarrement, le domaine de l'optimisation des sites web en vue du référencement est assez mal connu des équipes techniques chargées du développement des sites. Très concret, pratique et orienté développeurs, cet ouvrage précis permet de créer des sites indexés correctement sur les moteurs de recherche. Et de permettre une vision partagée entre les équipes techniques et des e-marketeurs chargés du développemennt du trafic et des ventes comme Magelia.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.5 étoiles sur 5 35 commentaires
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great SEO and SEM Tips! 6 juin 2016
Par Guardian Destiny - Publié sur Amazon.com
Format: Broché Achat vérifié
Great book though is not real linear, more like lots of great ideas to make your website "more findable." Would like a book though that takes you on the initial web design process through going public with it, in order. On whether the book is worth the price? Of course it is, you only need one great tip to add more traffic to your website so it easily justifies the book expense.
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 SEO the right way 20 mars 2008
Par Arks - Publié sur Amazon.com
Format: Broché Achat vérifié
The big buzz phrase for the past few years has been Search Engine Optimization(SEO). Companies are paying other companies millions of dollars to get, and keep their websites in the front of different keyword searches on the larger search engine sites. Is it worth it? In most cases... probably not. Anyone thinking about paying money to have someone make their site "SEO" friendly should read Building Findable Websites.

Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron's book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines.

Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Excellent book full of practical, usable advice 24 septembre 2009
Par Nora Brown - Publié sur Amazon.com
Format: Broché Achat vérifié
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron Walter is the best web development book I've read in a long time. It is densely packed with actionable advice for improving the "findability" of your site, and in so doing, improve the usability, readability, speed, and manageability of your site. Findability is a broader concept than simply SEO. It is helping people find your site, helping people navigate your site and retrieve the information/action they want from it, and encouraging people to return to your site.

Walter covers a wide range of areas you can work on to improve the findability of your site, from the importance of quality content with strategically placed keywords, using semantic markup with clear hierarchies, server-side strategies such as friendly urls, rss and email subscriptions, etc.

I heartily recommend this book to not just web designers and developers, but also website owners and managers and web content writers.
5.0 étoiles sur 5 A remarkably well-designed textbook. 10 juillet 2010
Par benrush - Publié sur Amazon.com
Format: Broché Achat vérifié
I'm a graphic designer with a background primarily in print design.

This is one of the first books on SEO I've read, so its hard to compare to others. But I found the book to be very readable, informative and packed full of useful tips that I will be able to apply to my next web project.

It's well-written and well-edited. Obviously, a great deal of thought went into decided what to include and (just as importantly) what to exclude. And though the subject is technical, the language never went over my head.

But what impressed me most about this book was the design. It's rare to find a technical intruction book that puts so much thought into the layout, the information hierarchy, the typography and the other design tools that help the reader navigate through the page, find the information they need, and better understand how one piece of text fits into the larger context.

I'm impressed.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Its All About Content! 13 octobre 2008
Par Nick W. - Publié sur Amazon.com
Format: Broché Achat vérifié
A buddy of mine loaned this book to me and after reading the first chapter I knew I had to own it myself, so I went online and ordered it straight away.

This book doesn't disappoint. Its very well written and very informative. A highly recommended addition to your SEO resource quiver!
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