Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World (Anglais) Broché – 15 juin 2010
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Description du produit
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Présentation de l'éditeur
Today’s era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.
Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional "greening" approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational "infrastructure for sustainability"--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover:
· The new business case for pursuing sustainable capitalism
· Sustainability strategies that go far beyond environmental sensitivity
· How to fully embed your enterprise in the local context--and why you should
· Tactics for making long-term sustainability work in a short-term world
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Commentaires client les plus utiles sur Amazon.com
Dr. Hart describes how we can, but only with an appropriate attitude, broaden our business strategies to functionally serve the growing numbers of people who live "at the bottom of the pyramid" on our planet. These people are currently not served well by modern best-practices business. Vast business opportunities exist for entrepreneurs who include tailored integration of the best of our modern thinking and clean technologies with true "listening to the natives," in ways genuinely respectful of and ultimately useful to these people, as defined first-and-foremost by their in-common, universal, basic human needs. This requires suspending our own predisposition to actions long enough to ensure we are moving forward with true respect and in harmony with what I assert are our evolving STEM understandings concerning sustained peak human performance.
Dr. Hart provides examples of how constructive change begins with oneself and one's own business activities. This is not about changing others to meet our expectations, per se. Rather, this is about taking personal responsibility to leverage our own resources in ways truly respectful of ourselves and others -- including those very different from us -- and respectful of our collective dependence upon an intact bio-sphere. Inherent to the many solutions advocated and described by Dr. Hart is moving beyond ignoring or stereotyping others who differ significantly from us and into respectful communication grounded upon listening for in-common, universal, human needs -- and building from there.
Dr. Hart speaks directly, at a macro level of analysis, to the issues of sustained peak performance through peace of mind. Results include the direct development of the "people" leg of our business performance tripod (that is, people, processes, technologies) for greater relevance, sustainability, and ultimate opportunities.
In contrast to Dr. Hart's macro level of analysis, starting at a more micro level of analysis, we also have STEM (Science, Technology, Engineering, & Mathematical) findings concerning sustained peak performance (see Paul Meshanko's book, THE RESPECT EFFECT, which I have also reviewed here on Amazon). Our emerging STEM performance understandings integrate well, I think, with Dr. Stuart's basic propositions and examples.
Thank you, Dr. Hart, for your leadership role, helping us to better understand our viable options as we grow in understanding with each other. I appreciate your clarity of thinking, with examples provided.
This is a book about capitalism on the throes of the greatest economic recession of our time. However, neither the fundamental pillars of the capitalist system nor the causes of the recession are the focus here. Rather the main themes in the book suggest new strategies and competencies that companies could adopt to change the system from within. The focus here is to effect institutional change from within the capitalist system.
While the commandments handed down to industry are broad and well articulated, a discussion on how government could enable or encourage firm behavior is largely absent. In Hart's opinion, the role of the private sector and entrepreneurial base must take an unprecedented role because "incremental governmental policies are insufficient and large-scale, crash programs are likely to fail." Hart's vision of the new green economy is painted broadly, but in his canvas government is no more than a smudge.
The author makes the most of the post-recession mood to impress urgency in the book's premise - the world is on a collision course and only the private sector can avert catastrophe. In the future - if the higher road is taken - sustainable enterprises and civil society work together on creating opportunity at the bottom of the pyramid (BoP) and corporations compete to "seize the opportunity for sustainable development."
To calibrate the reader's understanding of the nexus between industry, community and environment, Hart begins by addressing the global economy as "three different, overlapping economies." Representing the bulk of wealth and waste, the money economy is comprised by the productive and consumptive sectors, driving industrialization, urbanization and ecological exploitation. In contrast, the traditional economy is the village-based way of life and spans across all continents. It represents half of humanity - most live in poverty - and growing by about 90 million people per year. The nature's economy "consists of the natural systems and resources that support the money and the traditional economies." But by all measures - water stocks, soil health, biodiversity diversity and abundance, global temperatures nature's economy is in grave decline.
As with nearly every "green economy" book, the author establishes early on the business case for why companies must take action. Given Hart's extensive work on social entrepreneurship, it is no surprise his definition of sustainable enterprise goes beyond the environmental sustainability definition. The prototype 21st century sustainable firm is in the community development business as well.
By the time the first 100 pages have gone by, Hart has already put in question the future of international development, established the limitations and ineffectiveness of past public policy, and attempted to organize the cluttered mindscape of sustainability buzzwords into a 2x2 matrix dubbed the Shareholder Value Model. This framework represents mileposts on the road to sustainability. Along the journey, firms should acquire capabilities in resource efficiency, radical transactiveness, disruptive innovation, and social entrepreneurship. The rest of the book is devoted to these topics.
Some of his insights are obvious and have been considered more interestingly elsewhere. For example, he introduces the concept of disruptive innovation by quoting economist Joseph Shumpeter, who insisted that disequilibrium was the driving force of capitalism. New breakthrough technologies destabilize markets dominated by incumbent technologies and are able to transform industries and societies into entirely novel growth and development pathways. There is little doubt that the economy is driven by firms that thrive during these transformation periods. He takes too many pages to state that sustainability is a driver of disequilibrium - hardly a novel concept.
Of disapproval as well is the rapidity with which the author disses the entire international development movement as he makes the point that private-sector firms will be the ones to pull half of humanity out of poverty. For this, he exhorts companies to become social entrepreneurs and become indigenous in the countries they operate. While there may be profits at the Bottom of the Pyramid, I doubt industry can provide in the developing world what it cannot even provide in the developed world - affordable health, secure employment, and a pristine environment.
This is a book that at broad strokes paints an idealist and hopeful picture of the 21st social responsible firm. It is not a book about the systemic changes free capitalist societies should introduce to transform capitalism into a platform of prosperity for all, not just a few. By dismissing policy and poverty economics with a careless stroke, I cannot recommend this book for other than considering his views on social entrepreneurship - which won't take the better part of an hour. (from robertojimenez.me)
A excellent read for business majors, executives, and planetary activists.
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