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Cloudonomics, + Website: The Business Value of Cloud Computing par [Weinman, Joe]
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Cloudonomics, + Website: The Business Value of Cloud Computing 1 , Format Kindle


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Description du produit

Revue de presse

"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn′t make business and financial sense." (Forbes.com, September 2012)

Présentation de l'éditeur

The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud

A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.

  • Quantifies how customers, users, and cloud providers can collaborate to create win-wins
  • Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation
  • Explains the probable evolution of cloud businesses and ecosystems
  • Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance

Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 4276 KB
  • Nombre de pages de l'édition imprimée : 417 pages
  • Editeur : Wiley; Édition : 1 (5 juillet 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008IU9JVU
  • Synthèse vocale : Activée
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  • Word Wise: Non activé
  • Lecteur d’écran : Pris en charge
  • Composition améliorée: Activé
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  • Classement des meilleures ventes d'Amazon: n°414.394 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 4.4 étoiles sur 5 11 commentaires
4.0 étoiles sur 5 Nice Overview 6 mars 2013
Par KCBrad - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
The author explores such a wide variety of cloud topics and does a fantastic job of explaining his thought processes to a reader of any level of technical background. Each chapter is self-contained so you can skip around to a specific topic that interests you the most without getting lost.
4.0 étoiles sur 5 very good practical and technical overview of an exciting "old but new" technology 7 décembre 2012
Par jal - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
certainly recommend it to any potential user or policy maker wanting to get his/her arms around a very powerful technology which is already transforming the way we do business for large and tiny companies alike.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The definitive tome... 30 novembre 2012
Par Ben Kepes - Publié sur Amazon.com
Format: Relié
From my blog...

One of the most interesting areas in the conceptual discussion of the cloud is the economic impacts it can bring. The conversation is so much broader than just cost savings; there is a deep and complex series of discrete topics to look at relating to both costs and ROI relating to cloud. One of the CloudU chapters looks specifically at the topic of the economics of cloud. This chapter was influenced heavily by the undisputed leader in the field, Joe Weinman. Not only did Weinman coin the general term used to describe the topic-area, "Cloudonomics," but he also recently published the definitive guide to the topic "Cloudonomics: The Business Value of Cloud Computing."

Weinman is an intellectual who brings a scholarly approach to the work - in the books 350-plus pages, he runs through a huge amount of data, case studies, economic analogues and theoretical concepts that all back up his assertions. Weinman does an excellent job of capturing all the different subject areas remotely related to Cloudonomics - he goes from a clarification of what cloud is and how it comes about to deployment strategies, scaling factors, demand forecasting, performance aspects alongside the culture impacts and aspects of a move to the cloud. It really is the definitive tome - a reference guide that, despite being focused on an area of rapid and massive change, will be the go-to publication for years to come.

One of the really compelling aspects is the number of case studies and analogies from unrelated industries that Weinman uses to illustrate the concepts he espouses. He does so without presuppositions - Weinman himself is a cloud believer and part of the tight-knit Clouderati group, but that doesn't color his writing, rather the determinations he comes to are worked through from actuality as opposed to some dogmatic "cloud is the answer to all problems" mindset.

The book is a useful publication for a vast variety of people. Technical folks will like its thorough analysis; anyone in the C-suite will enjoy its robust business-logic; and the vendor side will find lots of useful content that they can use to justify one or another of their products or services. It is also useful to an entire new generation of technology and business people who will be expected to work with and on the cloud - my 12-year-old son is (strange as it may sound) interested in cloud computing and he's slowly working through the book as the picture shows. If a 350-page manifesto full of deep economic theories can hold the attention of a 12-year-old, that is a sure indication that Weinman has done an excellent job creating a compelling and eminently useful book.
5.0 étoiles sur 5 Excellent, exhaustive look at cloud from business perspective 25 septembre 2012
Par Richard L. Seroter - Publié sur Amazon.com
Format: Format Kindle
Last week I read Cloudonomics by Joe Weinman and found it to be the most complete, well-told explanation of cloud computing's value proposition that I've ever read. Besides the content itself, I was blown away by the depth of research and deft use of analogies that Weinman used to state his case.

The majority of the book is focused on how cloud computing should be approached by organizations from an economic and strategic perspective. Weinman points out that while cloud is on the radar for most, only 7% consider it a critical area. He spends the whole second chapter just talking about whether the cloud matters and can be a competitive advantage. In a later chapter (#7), Weinman addresses a when you should - and shouldn't - use the cloud. This chapter, like all of them, tackle the cloud from a business perspective. This is not a technical "how to" guide, but rather, it's a detailed walkthrough of the considerations, costs, benefits and pitfalls of the cloud. Weinman spends significant time analyzing usage variability and how to approach capacity planning with cost in mind. He goes into great depth demonstrating (mathematically) the cost of insufficient capacity, excess capacity, and how to maximize utilization. This is some heady stuff that is still very relatable and understandable.

Throughout the book, Weinman relies on a wide variety of case studies and analogies to help bolster his point. For instance, in Chapter 21 he says:
"One key benefit of PaaS is inherent in the value of components and platforms. We might call this the peanut butter sandwich principle: It's easier to make a peanut butter sandwich if you don't have to grow and grind your own peanuts, grow your own wheat, and bake your own bread. Leveraging proven, tested, components that others have created can be faster than building them from scratch."

Just a few pages later, Weinman explains how Starbucks made its fortune as a service provider but saw that others wanted a different delivery model. So, they started packaging their product and selling it in stores. Similarly, you see many cloud computing vendors chasing "private" or "on-premises" options that offer an alternate delivery mechanism than the traditional hosted cloud service. To be sure, this is not a "cloud is awesome; use it for everything or you're a dolt" sort of book. It's a very practical analysis of the cloud domain that tries to prove where and how cloud computing should fit in your IT portfolio. Whether you are a cloud skeptic or convert, there will be something here that makes you think.

Overall, I was really impressed with the quality, content and delivery of the book's message. If you're a CEO, CFO, CIO, architect or anyone involved in re-thinking how your business delivers IT services, this is an exceptionally good book to read.
5.0 étoiles sur 5 Cloudonomics is a must read for anyone interested in maximum IT value 8 avril 2013
Par mthiele10 - Publié sur Amazon.com
Format: Format Kindle
I found Cloudonomics to be long and very detailed, it also tended to wander in and out of the present very often and because of these things it's an excellent read. As someone who appreciates the value of understanding history in order to apply it's learning, I read Cloudonomics with great enthusiasm. Mr Weinman has taken what for most might be considered a tired or boring topic and turned it into something of a graduate school class without the tests. I've been working in the cloud space for many years and I still found many of the points in Joe's book to be new. I also couldn't find anything significant that I would argue with.

The bottom line, with the exception of taking a little too long to get to "what cloud is" for the layman, this is an extremely well written, easy to read (even with the detail) book on the tremendous impact, change, and value that cloud oriented thinking can bring to the modern organization.
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