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Connect: How companies succeed by engaging radically with society (Anglais) Relié – 10 septembre 2015

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4,8 étoiles sur 5 6 Commentaires sur Amazon.com us-flag |

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Descriptions du produit

Revue de presse

"This bold and timely book helps us redefine the way we think about business and serves as a compelling blueprint for the future." (Arianna Huffington)

"More than ever before, the world, both developed and developing, is going to need its businesses to survive and prosper. As a start, the 2,000-year-old history of anti-business sentiment needs first to be understood and then acted upon. Gaps need to be closed; gaps not just of perception but of reality. And it will be businesses, not society, who will need to make the bigger moves. This intelligent, practical book suggests what those moves should be. Of immediate value, I believe that only three years from now it will be seen to have been a trail-blazer." (Sir Martin Sorrell)

"The mission statements of corporations often include shareholders, customers and employees, but as Browne shows, a commitment to society at-large has been largely absent. Rather than transparency and engagement, businesses have become more closed and isolated. Connect shows why and how business must radically change to thrive in the 21st century." (John Hennessy)

"This book redefines three discredited words: Corporate Social Responsibility. Far too often they exist as a bit of window dressing or conscience-salving. John Browne wants to put them at the centre of businesses – both because it’s right and because success in business is inextricably linked with sustainability. It’s all the more compelling because of Browne’s own years at the top in business." (Alan Rusbridger)

"Connect offers a radical and different way of thinking about business. Typically of John Browne, he has put together an inspiring call-to-arms to create the companies society deserves." (Alastair Campbell)

Présentation de l'éditeur

The Sunday Times Top Ten Bestseller.

Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.

Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.

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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.8 étoiles sur 5 6 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great book 29 janvier 2016
Par Autamme_dot_com - Publié sur Amazon.com
Format: Relié
Connect and engage with society: this is the rallying call to businesses by this impactful little book.

Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect – or more accurately often fail to connect – with society-at-large. Built around many candid interviews with top global leaders and mixed with the authors’ own experiences, the resultant book is a fairly informal, powerful and engaging read, dispensing advice over how companies and executives can enhance their performance by engaging radically with the world around them.

The authors point out that this engagement is more than philanthropy or corporate social responsibility (CSR) and the potential value for getting it right can be high, they estimate that it can be contribute a boost of up to 30 per cent of corporate earnings and the shares of companies which connect effectively outperform those of their competitors by more than 2 per cent every year. That is a fair amount of money for effectively being a better, connected corporate citizen.

It was good to see how historical references can be weaved into current-day activities and even future projections given all at the same time.

The authors are not afraid of throwing cold water over many popular themes in modern-day business life, such as CSR, of which they are quite scathing: “CSR was an admirable attempt to improve companies’ relationship with society and to broaden the scope of their duties. It told companies, as well as investors, to consider the well being of employees, communities, governments and other groups. But CSR has failed both companies and society because the initiatives are almost always detached from the core commercial activities. At best they distract attention from the vast societal contribution made by the day-to-day business. At worst they represent a doomed endeavour to get away with irresponsible behaviour elsewhere. Business leaders have been voicing these concerns for some time, but while CSR has been declared dead intellectually, it remains the model by which most companies deal with society.” In other words, people still talk warmly about the Emperor’s New Clothes, just in case.

This was a great book and a review can only scratch the surface. It is humble, informative, open, embracing and very more-ish. Even if you are not a top business leader with the power to change the course of your majestic ship, it can still be a very good read that may help you along in the future.
5.0 étoiles sur 5 Beyond CSR 6 mai 2016
Par AKDut - Publié sur Amazon.com
Format: Relié Achat vérifié
A true gem on corporate connectivity and why this matters now more than ever. Browne has been there and a done a lot in this space and it was incredibly insightful to read how he learned about what works and why during his tenure at BP CEO and subsequently. More CEOs should share these kinds of personal insights and reflections. This is a must read for anyone interested in CSR and its evolution into new forms of corporate engagement.
5.0 étoiles sur 5 Good read for start-up to Fortune 100 leaders 5 septembre 2016
Par Magnus Lind - Publié sur Amazon.com
Format: Relié Achat vérifié
The book discusses the century long anti-business sentiments and cycles in an historic context. It provides very good and elaborate examples of bad corporate behavior and what we can learn from them. It also provides examples of exceptional corporate citizenships. Very good analyses. Browne states repeatedly that a business needs a societal purpose to strive and to survive long term. This book will be relevant for very long.
5.0 étoiles sur 5 Must read for big thinkers and innovators. 31 mai 2016
Par Robert A. Balfe - Publié sur Amazon.com
Format: Relié
Really good book for C level executives. A lot of stories and cases were referenced in the book that were enlightening. Pretty easy read. It gives a solid foundation as to why connecting with society is one of the most important things a company can do to achieve success.
5.0 étoiles sur 5 Five Stars 12 mai 2016
Par Linda Fox - Publié sur Amazon.com
Format: Relié Achat vérifié
A worthy read with thought provoking ideas for the future.
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