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Content Strategy for the Web par [Halvorson, Kristina]
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Content Strategy for the Web 1 , Format Kindle

5.0 étoiles sur 5 1 commentaire client

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Description du produit

Présentation de l'éditeur

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities

Quatrième de couverture

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2358 KB
  • Nombre de pages de l'édition imprimée : 192 pages
  • Utilisation simultanée de l'appareil : Jusqu'à 5 appareils simultanés, selon les limites de l'éditeur
  • Editeur : New Riders; Édition : 1 (25 septembre 2009)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B002LGGJHE
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Lecteur d’écran : Pris en charge
  • Composition améliorée: Activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5 1 commentaire client
  • Classement des meilleures ventes d'Amazon: n°962.563 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
  • Voulez-vous nous parler de prix plus bas?

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Format: Broché
Bien écrit et très util pour ceux qui comme moi travaillent chaque jour dans le monde des Contenus où peu de choses ont été écrites.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.3 étoiles sur 5 54 commentaires
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 181 pages of content awesomeness. 22 juillet 2011
Par Brian Sun - Publié sur Amazon.com
Format: Broché Achat vérifié
In her own words, Kristina Halvorson says "This book is an introduction to the emerging practice of content strategy." And that's what this fine piece of work is.

Halvorson lays out why content is important (with an emphasis on text), how to evaluate your existing content (because your current content probably sucks), how to create your web content (with a legit process for getting it done), and how to govern (a better word for manage) your web content.

A pretty web interface means nothing without useful, creative, interesting content. Content Strategy for the Web is a welcome complement to books that are all about design, design, design, because Halvorson puts the focus on where it should be in the first place: content.

This short-chock-full-of-quality-information-you'll-refer-back-to-later book is perfect for designers who don't care about words but need to, content creators who want to be reminded that what you do matters (and grow your knowledge at the same time!), and small business owners who need an intro to the who/what/where/when/why/how of content strategy for the web.

Oh so recommended.
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Content Strategy? Look no further. 11 novembre 2010
Par Vivek V. Chandran - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
This book is concise and has meat. I read the entire book in one sitting. A total eye opener.
I always knew Content was God, but this book puts a lot of structure and process around content, its creation and management. The author keeps the focus on strategy and doesn't deviate.

If I had to abbreviate the learnings in this book, it would be:

Content strategy process
1. Audit :
Content Inventory: Title, URL, content
What content do you have? (Text, PDF, Video, Audio, Forms)
How is the content organized? (break it into sections, what does each section have)
Who creates the content?
Where does the content live?
Qualitative audit : Is content accurate, useful, well written, user friendly, used by audience

2. Creation:
What content to be created,
Why
Where will it come from
How will it be structured
Who will write it

3. Delivery:
Who will review, edit, approve, load
How will you deliver content (vehicles: website, blog, social media).
Which tools will users use to get to the content?

4. Governance:
Plans to add, update, archive

The Editorial Strategy is also part of the mix. This involve values, voice, tone, legal and regulatory concerns.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Not Just for Content Strategists 23 novembre 2011
Par CallieB - Publié sur Amazon.com
Format: Broché Achat vérifié
I bought this book awhile ago, and it's well-loved by pencil marks and sticky notes. But this makes sense; I'm a content strategist.

Still, I'm convinced this book is not just for content strategists and professionals who practice content strategy -- whether they're called content strategists, content directors, web strategists, or whatever.

It's truly a must-read for business owners and executives who recognize that their web content is an big asset and want to ensure they have the team and resources in place to protect and grow their content.

It's short. It's clear. It's easy to "get." Anyone who works with a content strategist benefits from this book, even if they skim the headlines, examples, and bulleted lists. You'll get to know what the content strategist is thinking and why s/he's asking all those pesky questions.

For example, if you're a writer, you'll better understand how your content is contributing to the company goals, and this may help you generate more ideas. If you're a designer, you will better understand why the content strategist is needed so early in a project.

I found this book tremendously useful in helping me communicate content strategy concepts and benefits for different companies. I highly recommend "Content Strategy for the Web" for everyone who cares about the effectiveness of their web content.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A great primer: why CS is important 21 mars 2010
Par John R. - Publié sur Amazon.com
Format: Broché Achat vérifié
Kristina Halvorson's book on web content strategy is important because it represents an authoritative and (fairly) comprehensive view of business sites from a content perspective. As a Content Strategist for Sitegeist in Melbourne, Australia, it's easy to feel isolated from the great work done by CS pioneers like Halvorson, Lovinger and others in the USA. But this book - simple and clear - bridges divides of distance with it's undeniable truism: the web is about content. Doesn't matter where you are.

If you've got a website, you should be taking the content seriously: understand it, tend it, reign it in where necessary...and Halvorson offers good advice on how this can be done. As with many books of this type, there's a bit of padding and a bit of stating the obvious. But Halvorson can be forgiven; she's writing about a concept and an approach that will be new to many; starting at the very beginning is, sometimes, a very good place to start.
4.0 étoiles sur 5 good ideas but few concepts need to be updated 28 juillet 2013
Par Kartik Kanakasabesan - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I enjoyed reading this book. But the author needs to check up on companies they recommend as potential examples. Just because some companies have roles defined in their organization does not imply they take content seriously
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