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DIY Press Releases: Your Guide to Becoming Your Own PR Consultant (English Edition) par [Payton, Susan]
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DIY Press Releases: Your Guide to Becoming Your Own PR Consultant (English Edition) Format Kindle

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Descriptions du produit

Présentation de l'éditeur

Seeking a Way to Attract Customers and Journalists to Your Company? You've Found It.

The go-to resource for small businesses and marketing managers who want to make an impact online through press releases.

DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 2nd Edition is a hands-on guide to writing and distributing press releases. It provides step-by-step instructions on coming up with news topics and formatting your press release correctly.

You'll learn how your brand -- no matter how small it may be -- can demand the attention of the media as well as boost your search engine results.

This book includes a wealth of information, including:
  • Professional press release samples from PR firm
  • Easy-to-use press release templates
  • List of more than 20 press release distribution services, both paid and free

NOTE: The 2nd edition, released June 2013, includes seven new press release examples for specific industries, as well as updated resources.

Does This Describe You?
If you're a small business owner or marketing manager of a small company, you don't have a big budget to outsource public relations. This book was written for you. It's meant to be easily read and to help you start using these press release techniques immediately.

Written by Someone Who Knows Small Business
Susan Payton is the author of multiple marketing books, as well as a travel book. She's literally written hundreds of press releases for clients, and has helped them achieve fabulous media coverage. She contributes her knowledge of PR and marketing to blogs like Small Business Trends, AdWeek, BrandWeek, Mashable and more. She is the President of Egg Marketing & Communications, and frequently speaks about PR and marketing.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 629 KB
  • Nombre de pages de l'édition imprimée : 42 pages
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
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Commentaires client les plus utiles sur (beta) 4.8 étoiles sur 5 12 commentaires
4 internautes sur 5 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good info for the self published author 22 septembre 2013
Par marriagecoach1 - Publié sur
Format: Format Kindle Achat vérifié
I gave this very short "book" a 4 because it was so short. It lacked actual sample press releases that had been successful and why they were so that we could see more examples.

Now there were sample press releases but they were not really dissected and explain why they were successful.

This is not to say that there is not good information in here, there is. How to write a PRESS RELEASE and info on numerous free press release sites make it worth the money.

My rant is that a lot of these so called "books" lack substance and usually are little more than pamphlets. I would have more respect if they said pamphlet instead of BOOK.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Perfect Timing! 15 juin 2012
Par Nancy Spooner - Publié sur
Format: Format Kindle
Loved this book. It is exactly what I needed to get out my press releases for my new company. Thanks for a inexpensive solution! Great product!
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great quality material 26 août 2013
Format: Format Kindle Achat vérifié
Excellent book that guides you to do it yourself. Or get smarter about using someone to help you. Susan Payton has been a consistent star in the PR world by offering a simple yet viable means for someone to do PR themselves in a straightforward way with smart yet simple examples. Easy read, simple and highly credible information.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Quick, Easy Tips 16 septembre 2013
Par WritingMom - Publié sur
Format: Format Kindle Achat vérifié
Love these quick, easy tips for writing and sending press releases! It's a very quick read that takes the fear out of writing a good release, with sample press releases at the end.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Valuable Resource 30 août 2013
Par N. Ehlers - Publié sur
Format: Format Kindle Achat vérifié
Susan provides step by step instruction, sample releases and links to additional resources. This guide will save you time and money!
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