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Deluxe: How Luxury Lost Its Luster (Anglais) Broché – 29 juillet 2008

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Présentation de l'éditeur

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Biographie de l'auteur

Dana Thomas is now European Editor for Portfolio following twelve years as the cultural and fashion writer for Newsweek in Paris. She has written about style for the New York Times Magazine since 1994, and has contributed to various publications including The New Yorker, Harper's Bazaar, Vogue and the Financial Times. She is also the Paris correspondent for Australian Harper's Bazaar. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

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Par misspeps le 11 février 2014
Format: Broché Achat vérifié
Ouvrage très bien documenté sur l'univers (et surtout l'envers!) du Luxe.
A mettre entre les mains de tous ceux qui veulent découvrir cette industrie.
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Format: Broché Achat vérifié
Un ouvrage complet sur la véritable industrie du luxe
parfait pour excercer son anglais
je recommande pour tous les etudiants en mode
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.5 étoiles sur 5 137 commentaires
4.0 étoiles sur 5 Eye Opening / Big on History 19 novembre 2016
Par Amazon Customer - Publié sur Amazon.com
Format: Relié Achat vérifié
I read this book a while back and a lot of the things in it are still in my mind. It has changed the way I think and shop. This book will make you think twice about the luxury products you buy. Having just entered the job market and being in need of good quality wardrobe staples this book was right on time. I've learned that some so called luxury products aren't even worth the wrapping they come in. While other products still retain the quality of a hundred years ago. Being a seamstress I already had suspicions about some of the things called luxury nowadays and this book has not only confirmed my suspicions but informed me greatly.
One big thing about this book is that it is big on history. Many famous houses' histories are detailed in this book and while you might feel it a little boring at times, I think it contributes very much to the bigger picture.
If you are trying to become a more conscientious shopper like myself, also watch the documentary "The True Cost".
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great Expose On The Decline Of Quality In Lux Goods & The Reason Why! 2 mars 2013
Par Alex H - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I found DELUXE: HOW LUXURY LOST ITS LUSTER by Dana Thomas from a suggestion that someone made on the purse forum. The thread had to do with brand name bags and the noticeable decline in quality, yet prices are on the rise.

This book is FASCINATING! Thomas has access to all the major players in fashion and provides details on how some of the most iconic brands got their start. Names like Louis Vuitton, Chanel, Versace etc., and how they have evolved into today.

Many of these brands started out very small with lots of attention paid to detail and quality. Only the most richest people of society could afford some of these brands until there was a marketing explosion during the 80s and 90s in which most of these brands were bought out by corporations.

Anyway, that's when the decline started happening and some of these brand names actually have stuff produced and made in China, but assembled in Italy or France so that they can still carry the "made in Italy or France" label.

It's really interesting how Thomas traces these brand names from their respective family owned businesses to when they were bought out by corporations.

She also discusses the issues of buying fake bags and counterfeit goods. Many think that buying a knock-off version of an expensive bag is a victimless crime, but it is not. You'll find out why in this book.

Also, even though the "crossover" of luxury brands to the masses is a good thing -- meaning more people can afford to own one or two luxury items even if they aren't millionaires -- the downside is that now the quality has gone down, and since there must be a high turn over rate of selling more and more, nothing is made to last, unlike items that were made a decade or so ago.

I would definitely recommend this book if you buy brand names like Chanel, Vuitton or the like, or even if you don't because this book will have you rethinking the whole idea of what luxury is.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Luxury is a necessity that begins where necessity ends. 11 octobre 2011
Par Jeffrey Swystun - Publié sur Amazon.com
Format: Broché Achat vérifié
If luxury is available to all - does it cease to be luxury? This is the primary argument of Dana Thomas' fascinating examination of an industry that tends to defy rational consumer behavior (but who said we consumers were ever rational!). She has thoroughly researched the subject and the book is replete with facts and figures embedded in a narrative that reads more like a novel. Given it is written in 2007, there are some statistics or trends that will have been tested by our economic troubles, however, the primary premise and other key facets of the book remain true and relevant. And what overwhelms is the author's curiosity and nose for appropriate detail.

It is equal parts history, sociology, and brand and business strategy treatise. Overall, it is a compelling indictment of how the luxury industry has evolved from artisans to staggering brand behemoths presiding over a $157 billion industry (35 brands control 60% of the business). As Thomas explains, "The way we dress reflects not only our personality but also our economic, political, and social standing and our self-worth." Luxury brands have leveraged this insight and rolled out calculated marketing strategies to feed our desires and insecurities. And we have responded appropriately pursuing luxury to differentiate ourselves.

The author defines the subject, "Luxury wasn't simply a product. It denoted a history of tradition, superior quality, and often a pampered buying experience. Luxury was a natural and expected element of upper-class life, like belonging to the right clubs or having the right surname." Yet, soon, in the interests of profits, luxury companies, "turned their sights on a new target audience: the middle market, that broad socioeconomic demographic that includes everyone one from teachers and sales executives to high-tech entrepreneurs, McMansion suburbanites, the ghetto fabulous, even the criminally wealthy."

This democratization of luxury made the goods accessible to more and grew the top and bottom lines. However, as Thomas concludes, this eroded all that made it special in the first place. She argues that Louis Vuitton now "has a logo as recognizable as the Golden Arches". Business leaders who control these brands "have shifted the focus from what the product is to what it represents". Francoise Montenay of Chanel believes, "Luxury is exclusivity. At a minimum, it must be impeccable. Maximum, unique."

I enjoyed the histories of many of the luxury brands, characters featured like Bernard Arnault and Tom Ford, facts such as Charles Frederick Worth being among the first to stage fashion shows and the first to put a signature label on his clothes, pros and cons of brand licensing, designers becoming superstars, the always staggering practice of counterfeiting, the vintage market, and the impact of outlet malls.

In terms of the book's premise, Tom Ford says, "Luxury fashion brands today are too available, everything is too uniform, and customer business too pedestrian." I suggest you draw your own conclusion by reading this tremendous book which is available to all but that will be read by a few.
122 internautes sur 125 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 If anyone finds out about me... 6 septembre 2007
Par Milton Fuentes - Publié sur Amazon.com
Format: Relié Achat vérifié
at corporate I would get a little slap on the wrist for writing this review since I work for one the brands heavily mentioned in this wonderful book.

I entered the world of luxury goods last year for an Italian brand that even it's "epicenter" store is elusive without the name of the store on Rodeo Drive. What Dana Thomas has written about the luxury brands is eye opening and condemning. From the factories in China, Santee Alley in the Downtown Los Angeles and the country side of France, you get the insiders view on how indeed luxury lost its luster. Once considered lavish and extravagant, we now see what luxury brands have done to diminish the quality and service of these high end stores and at great cost. No one walks into Gucci and buys a $2000 handbag expecting it to be made by an under paid teenager in China only to have the tag changed once it is in the companies possession to "made in Italy" for adding a handle. Small couture brands exist that retain a sense of dignity by continuing the art of exclusivity, style and hand made products that are still created and made where the tag states they're from. Even Hermes, a brand that continues to grow steadily, has retained its heritage and luxe by hand making made to order handbags and saddles.

Aside from the investigative interviews and reports on luxury's current state, you also get history lessons on the birth of luxury from Alexander the Great's wardrobe, how Chanel No 5 came to be and the creation of the "Birkin" bag for Jane Birkin by Hermes. Witty, insightful and damning, you can't help but feel drawn into this book hoping that it never ends. But all good things come to an end and what I was left with was a sense of doubt and a bit of anger. As I stand in floor full of runway dresses, shoes and bags I wonder how much are these really worth? When a client complains in the future about her bag falling apart in a few days and asks, "What are your bags made in China?" in the back of my mind I will think yes it indeed could have been made in China.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 a connoisseur of old school luxury items (artisanal couture type) OR a throwaway fashion type who never saw much difference betw 22 juin 2015
Par RiceMom - Publié sur Amazon.com
Format: Broché Achat vérifié
A must-read if you are: a connoisseur of old school luxury items (artisanal couture type) OR a throwaway fashion type who never saw much difference between the faux and the fine handbag OR the international traveler or culturally curious person who wonders about the definition of luxury as it crosses state boundaries in the global marketplace.... finely researched, well presented in a highly readable style. A truly insider view. I've had a personal boycott against LVMH since reading it a few years ago. highly recommended.
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