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The Digital Money Game: Competing in the multi-trillion dollar payments industry (The Digital Money Series Book 1) (English Edition) par [Oak, Charmaine]
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The Digital Money Game: Competing in the multi-trillion dollar payments industry (The Digital Money Series Book 1) (English Edition) Format Kindle


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Longueur : 250 pages Word Wise: Activé Langue : Anglais
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Descriptions du produit

Présentation de l'éditeur

The Digital Money Revolution is a Tsunami that appears poised to radically change almost every industry building and breaking brands as it progresses. This affects more than just the Payments Industry. So how will all this affect you, and what do you need to know to stay ahead? This book, for the first time, recognises and describes Digital Money as a newly emerging trillion dollar industry which aims to make payments pervasive and could infiltrate the daily lives of every person on this planet. It explains how digital money overturns traditional business models and affects most other industries as well, as it changes the way people pay and get paid.

Based upon in-depth research and analysis of nearly 2000 different digital money initiatives launched by nearly 5000 players in over 200 countries and territories, this book offers insights on the perspectives of each of the multiple industries now involved, to explain the nature of convergence we detect, and addresses questions and share highlights from practitioner research over the last 10 years in the field of financial services, payments and remittances.

This book is not just for payment experts in large organisations, but for anyone who wants to understand how people pay, and how this is changing in each part of the world. It is designed to help you to spot opportunities and gain confidence and insights to channel your work in a way that benefits you, and the markets you serve. It does not matter whether you work in a multi-national conglomerate or a one-person operation. If you understand what’s happening, there could be a commercial benefit for you. If you don’t there could be a risk.

This book addresses multiple functional areas and levels: Chief Executives, Technologists, Business Development, Market Development and Product Development executives from Banking, Cards, Money Transfer, Telecoms, Payments, Technology, Retail, and Venture Financing Industries.

Digital Money includes, but is not confined to cryptocurrencies. This book puts cryptocurrencies in context and discusses the challenges facing regulators on how to create an equitable playing field, brought to the forefront by crypto currencies, which, at the time of writing includes 750+ coins of various descriptions, most modelled on Bitcoin.

The digital money approach described in this book can help you create products and services that are secure, convenient and empowering to a whole range of consumers, across a variety of channels. As collaboration is becoming increasingly vital, it should help formulate strategies on how to partner and compete, sometimes with the same players, depending on the service, geography and other factors.

The case studies in this book are designed to help inspire, encourage and forearm you with practical insights to help win in the race for new services. The goal is to create a shift in thinking – from merely addressing the new opportunity provided by mobile phones, to launching holistic services that build solid brands.

By the time you have finished the book you should have a better understanding of how to stay ahead in this fast growing industry. Whether you are a consumer or a business, whether you plan to create a career for yourself or shape the fate of your company, you will benefit from a landscape view of the kinds of services that are being launched around the world, how they target needs and segments, and how regulations influence their shape.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2415 KB
  • Nombre de pages de l'édition imprimée : 250 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Shift Thought Ltd; Édition : 1 (19 juillet 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00LZ3T66K
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Moyenne des commentaires client : Soyez la première personne à écrire un commentaire sur cet article
  • Classement des meilleures ventes d'Amazon: n°78.175 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.9 étoiles sur 5 14 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 - Enjoyed reading this book - was a real eye-opener 24 juillet 2014
Par Pat - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
- As a banker advising clients across Latin America, bought this book out of curiosity.
- Enjoyed reading this book - was a real eye-opener. It shows how the market has evolved and the importance of being aware of the latest trends, technologies, successes and failures. “Ignore at your own peril..”
-Well presented, the “game” paradigm makes it an exciting read.
- Liked the way the author outlines the success factors by the 7 “C”s for consumers as well as merchants
- Nice examples - the way Starbucks has benefitted due to technology enhancements and partnership with Square really highlights the benefits of embracing new technology
-Global perspective, examples of the different initiatives from all over the world, were very insightful.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must read for thought leaders in the future of digital money movement! 23 juillet 2014
Par JKaufman - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I just purchased this book and was captivated at page 1! The new concepts about money movement are articulated in a unique and fascinating way as a "game". Coming from the banking industry, and most recently from the leading global player in retail money movement, my mindset has been challenged from the early read of the first several chapters. A must-read for all who are interested in and have a vested business or consumer interest in the future of the digital age of money movement!
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 First-in-kind, comprehensive, book, provides unique insights into ... 24 juillet 2014
Par M Fern - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
First-in-kind, comprehensive, book, provides unique insights into the world of Digital Money - very interesting, could not put it down once I began reading. The insights are based on in-depth research and analysis as well as personal experience. Each section is well organized with a brief overview, past, current state and what is projected for the future. It was very interesting to know how money transfers with Western Union from over 50 years ago have evolved into this new concept of “Digital Money”. The book is very relevant and will appeal to people from all walks of life. Looking forward to other books in this series!
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I particularly like the way the content is structured 16 janvier 2015
Par Hui En - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
The information in the book has enriched my knowledge on the digital money. I particularly like the way the content is structured. Using the concept of a game paradigm to describe the industry ecosystem, the editor made it simple and comprehensive for many readers (including my friend who is not in this industry) to easily understand the demographics of this industry and the "how" players "had, are and may" play the game. Thank you, the information is useful to me.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Like in any way! 18 octobre 2014
Par Mario Breskovac - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
There is not many people in the mobile money market which are able to bring so much crytical thoughts about this market like Charmaine and team! Must read for anybody interested in mobile money - history, present and future. I really like the format and way of building such book - current time, bold thoughts, thinking through, future oriented, learning from the past, ideas for the future! Exactly what managers need!
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