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Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change (Anglais) Relié – 9 octobre 2014


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Amazon.com: 4.5 étoiles sur 5 61 commentaires
54 internautes sur 57 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Or How to go beyond preaching to the choir 20 août 2014
Par Mark P. Archambault - Publié sur Amazon.com
Format: Relié
In this timely and urgently needed book, George Marshall sets out to answer several questions that he poses in the opening chapter: "What explains out ability to separate what we know from what we believe, to put aside the things that seem too painful to accept? How is it possible, when presented with the evidence of our own eyes, that we can deliberately ignore something - while being entirely aware that this is what we are doing?"

Over the course of the book, he explores the psychological and social traits that served us well over millions of years of our evolution on the savannas of Africa, but which are not serving us so well now. These include confirmation bias, present (time) focus, social conformity, group think, procrastination, valuing the messenger over the message, and the different functioning of the rational and emotional brains. He explores these issues with several psychologists and sociologists, who generally believe that climate change is "a threat that our evolved brains are uniquely unsuited to do a damned thing about", as put by Harvard Professor of Psychology Daniel Gilbert.

In order to gain the widest possible perspective on these issues, the author immersed himself into cultures that many environmentalists would consider the belly of the beast of denialism, such as Tea Party meetings and evangelical church congregations. That he is able to uncover important lessons on climate change communication from such unlikely sources is a testament to his open mindedness and humility. He believes we need to listen to everyone, and engage them on their level.

He also points out how many of the approaches taken by environmental activists have proven to be counterproductive, if the goal is to move beyond preaching to the choir. Perhaps the most important of these is the tendency of environmentalists to adhere to the "information deficit" model of communication, which is the belief that if just the right information is provided to people, that they will see the light and act upon that knowledge. Much of the content of the book consists of showing just how completely untrue this is.

He discusses how the early framing of climate change as primarily an environmental issue has caused it to become politicized, which suits the fossil fuel lobby just fine. Those whose social groups reject environmentalism as mainly the purview of egg-headed liberal elites (e.g. Al Gore), have come to distrust the message of human caused climate change because they distrust the messengers.

The author does provide recommendations for effective climate change communication, but without giving away the whole story, this quote on the need to engage both the rational and emotional aspects of our psyches sums them up well: "So, advocates for action on climate change have to do everything they can to speak to both. They need to maintain enough data and evidence to satisfy the rational mind that they are a credible source. They then need to translate that data into a form that will engage and motivate the emotional brain using the tools of immediacy, proximity, social meaning, stories and metaphors that draw on personal experience."

The book is well structured, with many easy to read short chapters that make for easy pacing. He also provides two summary chapters that distill the many points he makes, which I found very useful. My one recommendation is that grouping the 42 short chapters into larger sections would be useful in terms of grasping the information on a higher organizational level.

I believe this book is a must read for everyone involved in communicating about climate change. I propose that we place copies of this book in time capsules around the world, so that in the event our civilization does not heed its messages, at least future survivors will know why.
34 internautes sur 37 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Incredible Original, Insightful and Funny AND Helpful for Climate Activists from All Points of View 20 août 2014
Par mark twain - Publié sur Amazon.com
Format: Relié
If you are concerned with effectively communicating climate change, this book is a MUST READ -- not an exaggeration. Marshall has a set of incredibly original and insightful approaches to looking at why the issue has been divisive rather than universally mobilizing. Also it's pretty accessible in style, relatively short chapters, and often extremely funny. It's a book for communicators, activists, students of climate change history, and mostly, people who want to make sure we move forward ensuring the best future. It's a book that brings people together rather than divides. It's a book that makes hope feel possible beginning at the level of communication, which is where all other hope may begin as well too. It also shines a mirror onto how greenies need to give up "ownership" of Climate Change so everyone can feel equally entitled to claim it from many varied perspectives. Don't Even Think About It will hopefully become a critical book in the history of mass-market climate change books-- read it, give it as a gift, assign it in classes. Let's start making the change.
21 internautes sur 25 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Essential reading for understanding how we think about, communicate, and work on climate change 17 septembre 2014
Par C. Luc Reid - Publié sur Amazon.com
Format: Relié
In this deeply researched and surprising book, Marshall helps us understand the true nature of climate change and why it's so hard for us to act on something that threatens to destroy us.

His points are surprising and force us to reframe our entire understanding of the issue. Here are a few examples, many of which don't make sense until you get the benefit of Marshall's full explanation:

* Climate change is not a tame problem, but a "wicked" one.
* Climate change is not an environmental problem.
* Fossil fuel companies must be stopped, but they are not the enemy.
* Polar bears and our grandchildren are not the ones who need to be saved.
* Conservatives are not the enemies of climate change action, but essential allies.
* Guilt over our personal contributions to climate change and fear of what will happen are our biggest opponents.
* Climate change is not in any sense a religion, but evangelical churches may be our best models for learning how to communicate about it.

I had some anxiety as I read this book, not so much because it's about climate change, but because for the first 40 chapters or so, Marshall tells us only how NOT to communicate about climate change: why politically loaded messages hurt the cause, how making the problem scarier encourages us to ignore it even more, and how the science isn't going to convince much of anyone, for instance. I was afraid that I was going to get to the end of the book and find out that his conclusion was "So basically, we're f***ed."

Thankfully, it wasn't. At the end of the book, Marshall revisits all his key points and turns them on their heads, showing how the things we're doing wrong in communicating climate change can maybe be done differently and effectively. It's not that those of us who are working to solve the climate change problem aren't trying hard enough to communicate: it's that there's an entirely different and unexpected way for us to go about it that is likely, based on a great deal of research and investigation, to do a much, much better job.

We tend to understand climate change in limited ways, each of us confined to some extent by our peers and expectations. Marshall's book helps us break out of those limited understandings to see the big picture, and in the process to find new resolve, new allies, and new hope for immediate change.
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 How To Talk About Climate Change Better 5 novembre 2014
Par Ms Boyer - Publié sur Amazon.com
Format: Relié
This is not a book about climate change, but about how we have communicated about it, why that hasn't worked very well, and what could work better. Marshall addresses the disconnect between the enormous threat of climate change and our collective ineffective, confused, and wimpy responses to it.

For two decades I've been reading about global warming and coming to understand its catastrophic implications. I've been increasingly bewildered that our species, our nation, even my political party (D), has done such a poor job of addressing this existential threat. Why don't we talk about it? Why don't our political leaders take action? Why did the party-of-denial just sweep the national elections? Why do intelligent, thoughtful people keep flying on airplanes & turning up the AC? This book brings together cognitive science, social research, communications theory, and other frameworks to make it clear why silence, denial, and avoidance are normal responses.

Written in a lively style, with short chapters and a serious tone leavened by humor, this book provides clear strategies for better communication about climate change and mobilizing active responses. Essential reading for anyone who writes-teaches-organizes-preaches or otherwise works with people on the great challenge of our era.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Wow. Just wow! 29 novembre 2014
Par Quinton Zondervan - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Even better than Naomi Klein (This Changes Everything), and, in a way, even more important. While Klein's book is still a must read for a complete and accurate understanding of the history of climate change and the movement to stop it (including its inevitable corruption), Marshall addresses more directly the critical failures of the movement to reach beyond its natural base of tree huggers to the broader coalition of stakeholders who will need to be engaged if indeed we are to avoid catastrophe. He demonstrates his own prescription by using humor thought the book to lighten the tone and keep the reader interested, despite the dread topic. He tells very entertaining stories throughout the book, demonstrating by example the importance of storytelling in human communication. The book is never dull, and while covering a lot of ground, manages to maintain a narrative arc across disparate stories that all come together in the end with a coherent set of suggestions for climate change communicators to be more effective at our craft. Anyone who has taken on the task of trying to spur others to action on climate change (or anything else, really), absolutely must read this book. Failing to read this book is like trying to be a vacuum salesman without reading the sales manual for vacuum salesmen! And we cannot afford further communications failure. We have to reach a broader audience, and this book is the most coherent I've read on how to do so. Read this book and then go forth and communicate! Nothing else can be more important. We need you!
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