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EPIC Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less (Anglais) Relié – 1 octobre 2013

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Format: Relié Achat vérifié
This book really explores in depth what contentmarketing is. It helped me to write my bachelor thesis and to figure out what is and isn't important for a good content marketing plan
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Format: Format Kindle Achat vérifié
Facile à lire, concret et complet.
Ce "guide" est indispensable dans la mise en place d'une stratégie de contenu efficace.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.6 étoiles sur 5 132 commentaires
51 internautes sur 53 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 How to win customers on the Internet 19 septembre 2013
Par John Gibbs - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.

So what is this thing that the author calls "epic content marketing"? There are six principles:

* Your content must fill an unmet need or answer a question for your customer
* You must deliver your content consistently
* Your content needs to be written in your voice, preferably with some humour
* You need to express an opinion rather than giving a balanced history report
* You must avoid sales speak, as it destroys the value of your content
* You must aim to produce the very best content relating to your content niche

The book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives.

The author writes in a clear and compelling style, and his advice seems to be very useful to anyone engaged in business but particularly to those with a marketing role. It seems to me that the more that businesses get on the content marketing bandwagon, the harder it will be for anyone to get found amongst all of the content, so there is a big advantage to getting into content marketing as soon as possible.
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Hands Down the Best Content Marketing Book Available Now - Phenomenal Read 19 octobre 2013
Par Jon Wuebben - Publié sur Amazon.com
Format: Relié Achat vérifié
Content marketing is an evolving discipline. It has risen, very quickly, to become the most important tool in the digital marketing tool chest. Joe Pulizzi's new book, Epic Content Marketing, is quite simply, the very best book right now about the topic. I'm a content marketing guy myself, having written a couple of books on the subject and running a content development firm, so I know what's good and what's not. There are so many phenomenal takeaways in this book, I'm not sure where to begin. But before I do that, let me share with you why this is a "must have" book for your company:

* It covers content marketing from every angle and for every type of company, so it is comprehensive
* It brings up innovative ideas and strategies that no other book on the subject covers, so its groundbreaking
* The book is absolutely a page-turner, it flows so effortlessly. I finished the book, front to back on a 5-hour plane flight, and I never do that...with any book. That's how good this book is. So, it's easy to read.
* His enthusiasm for content marketing and passion for business "leap" off the page, you can't help but get caught up in Joe's positive energy. So, it's motivational.
* It is written by the "torchbearer" of the industry and one who I continually learn from...Joe Pulizzi, the guy who puts on the best content marketing event of the year, Content Marketing World. So, it's the absolute authority book.

And here are the specific things that I really enjoyed:

* The Foreword by Michael Brenner, VP of Marketing and Content Strategy at SAP. He explained how even a big, well respected company has learned and implemented the finer points of content marketing
* I like how he told his own story about Content Marketing Institute and how they use great content to power their own efforts
* And along those lines, Joe makes the book a personal story, by sharing parts of his private life to illustrate key points as well. He described how his own family uses a mission statement, which he has used to teach his children, and...how much it's made a difference. I like when authors share personal stories, it makes the reading experience more enjoyable.
* He makes a very key point to kick off the book..."your customers don't care about you, your products or your services. They care about themselves"...this is a mistake that so many companies are still making. This is a critically important distinction between companies that are winning and losing the content marketing game.
* Key insights into journalists and how they are changing the content marketing paradigm (ie. Joe mentions that "Journalists are no longer wary of working for non-media companies.")
* He explains a key change that most people have not thought about: the diminishing importance of traditional media outlets. He says "they simply do not have the resources that non-media companies have to compete over the long term". Translation: This means the door is wide open for any company to become the media in their industry.
* The case studies are inspiring: I loved the Legos story, Tesla, Coca-Cola's Content 2020 project, Red Bull and many more
* I loved his "Seven Ways to Take the Media World by Storm" on page 37...this is basically the blue print for your company to become a content marketing powerhouse. The "rent-to-own" strategy was a key learning point for me.
* The emphasis on "Story telling" and how it differs from being simply "content aware" or a "thought leader".
* The idea of focusing on subscription as a key content marketing goal. Very few companies do this now.
* Using Pippity for pop-over services - I'm checking them out this week!
* The idea of setting up "listening posts" to get real time feedback from customers (this is brilliant)
* Great section on Editorial Calendars and their importance to your content marketing success
* I LOVE how he spells out the harsh reality: that most SEO firms and traditional advertising firms don't get content marketing. Reader beware.

So, I could go on and on, but I think you get the idea: This is one of the best business books of the year, period. For all the above reasons and more, you absolutely NEED to get this book. It's quite simply an incredible read for any company, large or small, in any industry. Pick up a copy of Epic Content Marketing...today! You'll love it.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Most comprehensive guide on adopting an effective content driven marketing organization 29 novembre 2014
Par Jim Barry - Publié sur Amazon.com
Format: Relié Achat vérifié
Joe Pulizzi’s Epic Content Marketing is a primary text read for NSU’s MKT 3605 class in content marketing. Believed by many as THE expert in content marketing, Joe provides a comprehensive instructional guide on how to adopt an effective content driven marketing organization in a growing world of info-besity.

The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses and a supplementary reading for MBA level courses. The recommendation is based on the following:

1) Joe has extensive experience as a marketer and social media influencer for major brands. His company, Content Marketing Institute, is heralded for its leading edge podcasts, blogs and world renown conferences devoted to the subject of content marketing.

2) The book provides a solid case for how content should drive our sales funnel efforts.

3) Using content marketing as the center of a new wave of marketing, Joe effectively captures why storytelling, influence and the development of subscription-based audiences are redefining the way we market ourselves.

4) The book is perfectly organized for a course on content marketing adoption. Starting with the rationale for adopting a content intensive strategy, the book progresses through the content creation process, descriptions of what content works well and how to leverage social media for content exposure. It concludes with the highly demanded subjects of measurement, staffing and content planning.

5) The book has an exhaustive list of examples on the effective use of content by well known brands.

6) Joe’s humorous style turns a dry and detail oriented subject into a fun read. It fits his orange suit persona that can pack an audience at key conferences.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 More than a primer to content 2 mai 2015
Par Julie Ewald - Publié sur Amazon.com
Format: Relié Achat vérifié
I'm a big fan of this one! I'm in content, and I recommend this heartily to our clients--I buy additional copies for those who want to know more about creating content and how to further build their strategy.

It's not written for content professionals (although almost all content pros will get some great reminders and even a few lessons from reading it), but small business owners and marketers who need to learn about content and add it to their mix. This means that the book is accessible, without too much jargon, giving overview information and then going in-depth on many of the topics. Because it's based off of blog posts, it's also relatively digestible and not overwhelming. But because it's based off blog posts, there occasionally are some repeats or redundancies, but I find this pretty forgivable, especially considering most of the audience will be newer to these topics.

In many ways it is a sort of how-to for content, but it's not laid out for you completely step by step. The sum of the parts of the book give you a pretty solid foundation for what you need to do when it comes to content strategy and creation--especially because a pretty good road map is in there. But it doesn't tell you "how-to" specifically or tell you what decisions to make, nor can it--YOU have to figure that out for yourself, as decisions such as strategy, content mix, style, and so on are all very particular to your situation. There is genuinely no one-size approach to content or marketing, so it's a shame that some ding the book because of this. The same follows for what content *specifically* you should create.

And no, not everyone can make quality content, or at least quality content of all ilk, but that's where people like me come in. And I think that for folks who realize they need to work with an outside agency or freelancer, this book helps them to be more involved and knowledgable about their content and content strategy and what their expectations and questions should be, as well as what the possibilities are.

Of course, I would be remiss to not bring up the references and plugs for all things CMI. This is a bit more forgivable in blog-post form, but it's kind of heavy in the book. But I do think CMI is a good research for those trying to do their content on their own or learn more about branded content, and Pulizzi would have been remiss in this case not to mention this great resource...that he just happens to be behind.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 It covers the content marketing waterfront! 31 juillet 2015
Par Douglas N. Burdett - Publié sur Amazon.com
Format: Relié Achat vérifié
We live in interesting times.

Marketers have much less of a captive audience to shout at because modern technology helps people avoid unwanted, interruptive marketing messages. So now, instead of interrupting what people are interested in, you have to be what people are interested in. That's why Seth Godin maintains that "Content marketing is the only marketing left."

This book cover the history of content marketing, which is actually a pretty old form of marketing that is now going through a resurgence. It shows you how to define your marketing niche and content strategy. And it walks you step by step through the process of developing content that informs, entertains and compels action. But it also includes how to measure your content marketing in order to improve it. And it has lots of great examples and case studies.

It truly covers the content marketing waterfront.

It's a tour de force. It's ...epic.

And that's why Fortune Magazine named it as one of "Five Must Read Business Books."

If you are new to content marketing or want to read just one book about the topic to get real, smart real fast, this is your book.

And, to listen to an interview with Joe Pulizzi about "Epic Content Marketing," visit MarketingBookPodcast.com
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