Présentation de l'éditeur
Featuring hundreds of interviews with such influential companies and investors as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this groundbreaking guide gives an insider’s view of the key considerations to making lucrative investments in this powerful sector.
Firsthand accounts available nowhere else take you behind the scenes of how the e-commerce and the Internet of Things revolution is unfolding in the East and how the new business models coming out of China are bound to become global. This is why understanding how China's online market operates gives you the edge when conquering the rest of the world.
"East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia’s emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I’ve seen.”
PORTER ERISMAN, former Alibaba VP and author, Alibaba’s World.