The Elements of Graphic Design (Second Edition) (Anglais) Broché – 15 mars 2011
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Description du produit
Présentation de l'éditeur
This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.
Biographie de l'auteur
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Commentaires client les plus utiles sur Amazon.com
Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon.
The author clearly has a firm grasp on typography, space, symmetry (or lack thereof) and pacing and is able to get those things across in a manner that is both technical and accessible. If you've never read any design book, you won't find yourself confused by obscure, unexplained terminology.
You would expect a book about graphic design to be well designed and indeed, this book is well designed. The only gripe I have (hence the 4 stars, not 5) is the chapter that gets into the hardcore history of design, starting with cave paintings and Sumerian cuneiform. This chapter feels cluttered and a little overwhelming, but the amount of information (which is pretty staggering) is at the same time fascinating. As an historian and journalist by trade, this chapter was probably the most interesting to me simply to see the track of graphic design concepts throughout history.
Bottom line: Excellent first design book and a good resource to have on your shelf, even if you're a seasoned expert.
It's fairly basic stuff, and I had an intuitive grasp of most, although not all, of it. If you're looking to learn it, this is a great book to do it.
The only problem?
The graphic design within the book itself is EXTREMELY busy and distracting. This may be a personal thing, but I found the fact that the borders of each page were absolutely LITTERED with examples of the concepts being discussed to be irritating and made it harder to focus on the information itself.
The information is solid, simply presented, and fantastic for a beginner. IF they can get over the poor graphic design present within the book itself.
I did like the book, and found it useful, but I'd rather have seen the information presented in a more forthright manner and perhaps the examples on one side of the book rather than being clustered around the information itself and ALSO taking up another page for full sized pictures of design. It doesn't flow, and quite often there's little harmony.
Ironic, but I'd still recommend it.
Specifically, the book's treatment of shapes, composition/layout, typography and color helped me formalize my thinking when coming up with new design concepts for our company's web site / web application. It has also piqued my interest in other design fields and graphic design as a whole.
The book is accessible for the layperson and serves as an excellent foundation for further exploration in design.
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