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The Elements of Graphic Design (Second Edition) (Anglais) Broché – 15 mars 2011

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Descriptions du produit

Présentation de l'éditeur

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.

This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Biographie de l'auteur

Alex W. White is a designer, lecturer, and author of six books including Thinking in Type: The Practical Philosophy of Typography, Advertising Design and Typography, and the previous edition of The Elements of Graphic Design. He teaches graduate graphic design students at Parsons, the New School for Design, and has taught at FIT, the Hartford Art School, the City College of New York, Syracuse University, the University of Illinois, Kent State University, and the State University of New York. White speaks throughout the world on enhancing creativity in the service of the message and understanding how design affects targets' needs. He is also the chairman of the Type Directors Club and served as the jury chair of TDC49.

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Détails sur le produit

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Commentaires client les plus utiles sur (beta) HASH(0x98a7b18c) étoiles sur 5 26 commentaires
13 internautes sur 13 ont trouvé ce commentaire utile 
HASH(0x9982bc3c) étoiles sur 5 Expansive and Thought Provoking 15 août 2011
Par Shyela - Publié sur
Format: Broché
Considering a degree in graphic design, I recently picked up this book to get a better understanding of the field. With only a quick scan of the titles available on the shelf, "The Elements of Graphic Design" seemed to be the most approachable. I have a studio arts degree, so I was most curious of how the visual language of design compares and contrasts with fine arts. I found "The Elements" not only answered my initial questions, but gave me a good grounding in understanding good design and has changed the way I view design text entirely.

The book is scholarly and thought provoking, yet thoroughly enjoyable; examples are well illustrated; the ideas expansive and far reaching. I think it would be a good text book. Whether I go forward in the field or not, I'm very glad I bought this book, and will return to it again and again for review.
4 internautes sur 4 ont trouvé ce commentaire utile 
HASH(0x9982bc90) étoiles sur 5 Do as he says, not as he does. 10 novembre 2015
Par Garrett S. - Publié sur
Format: Broché
I agree with many of the other reviewers. This is an essential design book and it's ugly as sin to look at.

There is no clear visual hierarchy here and in practice, the author seems to hate the white space that he spends so much of the text (rightfully) exalting. The pages are busy and designers with problems focusing (nearly all of us, right?) are going to find the pages nearly unreadable.

If you can get past the layout though, this is one of the best introductions to graphic design that I have ever read. The content is well written and explained and easy to understand. You can immediately apply it to your work and see your layouts and logos improve immediately. The book is essential.

Buy it for the content and apply that content, the quality of your work will skyrocket.

Overall, if you are a designer, you should absolutely own this book, but maybe look elsewhere for examples to illustrate the principles contained within.

Four stars for content.
Seriously, this layout is bad.
3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x9982d0e4) étoiles sur 5 Excellent design manual - great introduction to the concepts 1 septembre 2012
Par T. Wesley - Publié sur
Format: Broché Achat vérifié
"The Elements of Graphic Design" covers exactly that - all the important elements of graphic design.

Part history, part primer, this book is a great general introduction to the basics of graphic design. The large number of illustrations are accompanied by ample explanation of why those illustrations or pictures were included and what purpose they have in the greater design lexicon.

The author clearly has a firm grasp on typography, space, symmetry (or lack thereof) and pacing and is able to get those things across in a manner that is both technical and accessible. If you've never read any design book, you won't find yourself confused by obscure, unexplained terminology.

You would expect a book about graphic design to be well designed and indeed, this book is well designed. The only gripe I have (hence the 4 stars, not 5) is the chapter that gets into the hardcore history of design, starting with cave paintings and Sumerian cuneiform. This chapter feels cluttered and a little overwhelming, but the amount of information (which is pretty staggering) is at the same time fascinating. As an historian and journalist by trade, this chapter was probably the most interesting to me simply to see the track of graphic design concepts throughout history.

Bottom line: Excellent first design book and a good resource to have on your shelf, even if you're a seasoned expert.
1 internautes sur 1 ont trouvé ce commentaire utile 
HASH(0x9982d0cc) étoiles sur 5 A rare visual design book that offers truly useful information. 13 avril 2013
Par TGD - Publié sur
Format: Broché Achat vérifié
White has been giving great design advice for many years and once again he has written a book I can recommend to my visual design students with confidence.

Even though he comes from a previous design generation, much of his astute commentary is still valid in midst of the current revolution of cognition-based design.

White's vocabulary is different to that used in 21st century cognition-based design instruction, but many of his concepts are validated by modern fundamentals.

I recommend this book highly.
HASH(0x9982d498) étoiles sur 5 Definitely worth buying. 20 décembre 2014
Par Michael L. Kent - Publié sur
Format: Broché Achat vérifié
I used this in my publications class half-a-dozen times. The new edition is not significantly better than the old—better examples and pictures, actually, but the textual content is almost exactly the same—but the book is quite good and my students like it.
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