Présentation de l'éditeur
"This book is extremely helpful and so funny I couldn't put it down. Absolutely nothing sucky here, just super useful hands-on advice. Will buy all his books. Thanks for a great read that didn't bore me to death like so many others." -Nathalie
"Learn, understand, take action!! That's how I love my books. This book got me a little over two pages of notes. I'm ready to start building emails as soon as I finish this review!!" -Daisy
Email marketing might be the most misunderstood and screwed up part of small business marketing around.
And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work b) makes people not open your emails c) doesn't work.
I learned the hard way. I've probably sent more crappy, unopened emails than anybody around.
And back in the heyday, when people actually looked forward to getting emails, it was okay.
But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked.
And what works is to a) tell stories b) not sell so much and c) when you do sell, make a super compelling offer.
In Email Marketing That Doesn't Suck - Email Marketing Best Practices Made (Stupidly) Easy I show you how to do that.
Chapter 1: 3 Tools You Absolutley, Postively Gotta Have
In this chapter I show you the three things that will make your email marketing life SO MUCH EASIER and help you sell a ton more of your products and services.
Chapter 2: How to Get Tons of Subscribers Fast!!!
No point in having an email marketing strategy without having some techinques to get a bunch of email subscribers. Here's where we break down 5 tips for getting tons of new leads, without paying a ton for them.
Chapter 3: My Ultimate Email Marketing Formula
Here's where I lay out the big-time strategy for creating long-term value from your email list, and how to sell WAY WAY more than you competition.
Chapter 4: Initial Sequence or How Not to Be a Stalker
Now we dig into the trenches. In this chapter I lay out a clear step-by-step approach to that super important first week of emails and tell you what to say; how to say it and how to actually transition into selling your stuff to your subscribers.
Chapter 5: Zen and the Art of the Weekly Email
Here we get into the hallmark and foundation of good email marketing. We show you what should go into your weekly email, what to write about, and how to get the most marketing bang from your weekly email buck.
Chapter 6: 3 Steps to Huge Email Marketing Profits
This is where the BIG MONEY is. This is where we dig inside the huge promotions and killer profit potential of your email marketing efforts.
Chapter 7: How to Make Sure Your Email Get Opened
Using the latest research we offer 4 tips to make sure your emails get opened, and stand out from the rest of the inbox slush pile.
Chapter 8: How to Make Sure Your Emails Get Read
Getting your emails opened is only half the battle. In this chapter, we share 5 strategies for ensuring your subscribers get to the end of your email and take action on your marketing copy.
Chapter 9: 5 Secrets to Total World Domination
Now that you're a total email marketing expert...it's time to make the jump to full-on email guru. This is where we give you the 5 email marketing tweaks that will help you make a ton mor emoney, and reduce your lead cost in the process.
So...whether you're an email marketing veteran or setting up your first newsletter for your small business give Email Marketing That Doesn't Suck - Email Marketing Best Practices Made (Stupidly) Easy a try and begin your journey to email marketing awesomeness.
Punk Rock Marketing