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Enchantment: The Art of Changing Hearts, Minds and Actions (Anglais) Broché – 5 avril 2012

4.7 étoiles sur 5 3 commentaires client

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Description du produit

Revue de presse

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)

Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)

Présentation de l'éditeur

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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Commentaires en ligne

4.7 étoiles sur 5
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Format: Format Kindle
I've bought this book from a recommendation of Bob Sutton in his blog (amazing author of "the no ass-hole rule ...", "Goog Bosses, Bad Bosses ..." ...).
This book is just ... enchanting, I have no better word for describing it.
It is the kind of management/business book that make you want to take immediate action and change the way you interact with your fellows, for the best good of yourself (have people follow you, your ideas, your projects) and your fellows as well (I mean: it is not about fooling people).
Buy it, read it, and try as much as possible to "work by the rules" exposed in Enchantment : you'll have a better, happier, more successful professional life for sure.
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I have sought this book upon watching Guy Kawasaki's TED talk and other conferences. The author drawn upon different marketing and psychological techniques and applies his ethical vision to them and gives examples from his own career.

The language is simple and the ideas conveyed in this book are positive and down to earth; each page was an invitation for a careful introspection of one's value when dealing with communication, persuasion, networking and work life in general.

Overall, Guy Kawasaki's guide to enchantment is short and sweet and I would recommend it to anyone who wants to align his ethics with his work.

Although I enjoyed reading the book, I give it 4 stars out of 5 because I found it lacked proper referencing to source material.
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Format: Format Kindle Achat vérifié
Nothing to add but I need to fill in 18 words so I do just that and try enjoying it.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.3 étoiles sur 5 331 commentaires
24 internautes sur 24 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 There is something wrong, either with the book or with myself 26 avril 2012
Par Reader from London - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I like Guy's posts and I read them quite frequently. However, this book was a great disappointment. The main reason is that, at least in my opinion, it was really vague. Imagine that it has been almost two weeks since I bought it and when I got the reminder from Amazon to write a review I couldn't even remember what it was all about. Then I opened my kidle to try to remember why I didn't manage to finish it. Well, I can tell now what I didn't like. It was all about "enchantment" and how to inspire others, and how to project your passions and think great and dress well and say yes to everybody (!), tell nice stories, show up, self promote and lots of other fake PR tricks. Well, sorry for being strict but personally I don't think that all this image making is the key to success. Somebody has to work first and be distinguished for the quality of his intellectual and professional product. Just showing up and smile and saying nice stories is very superficial. The fact that such an "advice" attracts such goods reviews is, in my humble opinion, a sign of our times.
1 internautes sur 1 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Seems to rely on other books too much 18 mars 2017
Par Reader10928 - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I felt like I was re-reading the other books that it openly references and seems to heavily rely upon. It didn't feel like it was introducing much new content or knowledge. It seemed to repeat and re-use the points that the other books made. I stopped reading it about half-way through because of this.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Enchantment In Sales 1 septembre 2012
Par Mark G. - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
This will be a short review, for I am a man of few words.

I'm in sales as a territory manager in the Carolinas for a manufacturer in the natural products industry. From reading this book, I was able to glean principles to apply in my day to day business with accounts; even though I think this book is geared more toward entrepreneurs.

I read a review where someone said this book was too simple. Exactly! I think the book was suppose to be simple. Just as doing business with anyone today should be made simple. This is one of the points I take from 'Enchantment', how to simplify business with the accounts and consumers I come into contact with.

The "How To Achieve Likeability" and "How To Achieve Trustworthiness" are two factors that play a big role in what I do in sales. So the bottom line for me here is, it's about building and maintaining the relationship. This makes doing business easier in the long run.

The company I work for gives their territory managers multi-paged pitch books to use in selling promotions to accounts. I dislike using them. Too many pages. Guy's 10-20-30 rule is what I now follow. I tweak my Keynote presentations to make them short and sweet. All the other information from the pitch-books I learn and can relay without a slide.
3.0 étoiles sur 5 Skims the surface 29 mai 2017
Par Whitney Ford - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I'm left asking "but, how?" Guy gave few tangible examples of enchantment, most of the book is explaining what enchantment is...not specifics on how to do it if it doesn't come to you naturally. Worth a read but could be much better...I expected more.
3.0 étoiles sur 5 Easy to blow through, but the meat is all laid out clearly in the first chapter 11 septembre 2014
Par bmg277 - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Kawasaki's overall idea, "there is a higher form of persuasion, enchantment" is pretty sound. He lays out pretty clearly his idea and how to achieve it. Also, the book reads REALLY fast because it's mostly lists and stories.

Despite the VERY obviousl organization and clarity of thought in the book (which is commendable in and of itself), I was disappointed because he so heavily references the works of others (this can also be a positive). He liberally summarizes other top management books (like Cialdini's "Influence"), in supporting his arguments. In a way, this is good becuase it makes you feel like you don't have to read the other books. The problem I have with it is that he uses the other texts/summaries as support for his argument but doesn't add his own insight. If he spends half the chapter talking about other people's work, he doesn't spend the next half advancing his argument, he let's the other texts do the heavy lifting.

My other major problem with the book is how bite-sized everything is. Kawasaki gives you lists and lists and lists of how to do certain things, which are valuable, but are overwhelming compared to the amount of prose in the book.

Overall, a good overall view of some of the major popular business/social psychology books out there AND a very quick read, but lacking some of the killer insight I personally was expecting from such a highly rated book.
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