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Enterprise 2.0: New Collaborative Tools For Your Organization's Toughest Challenges (Anglais)

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McAfee est LE gourou de Harvard en matière d'impact du Web 2.0 sur les organisations et son bouquin est à ce jour, de loin, le meilleur sur le sujet.

Il n'aborde pas les aspects purement technologiques et se concentre sur le "sens" de tout ça et sur les conseils de mise en oeuvre.

C'est clair, vivant, intelligent, structuré, bref, exactement le livre que j'aurais aimé être capable d'écrire avant lui.

Allez, une ou deux petites réserves : Andrew est un peu short sur la gestion du changement et il aurait pu développer davantage les principaux modèles d'exploitation du 2.0 (communautés de clients, d'experts etc.). Ce sera pour le tome 2 !

Bref, c'est le bouquin à lire si vous vivez au XXIème siècle et exercez des responsabilités en entreprise. Aucun doute là-dessus.
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Si vous aviez encore des doutes sur la puissance d'une organisation 2.0, plongez-vous dans cet ouvrage au plus vite.
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4.0 étoiles sur 5 A classic on using social collaboration within the enterprise 2 août 2013
Par Ville Kilkku - Publié sur Amazon.com
Format: Relié Achat vérifié
An excellent book on using social media internally in companies.

The aspect that I found particularly useful was the way he builds the connections between experiences and research on various fields (for example, strong and weak ties between people and in-the-flow and above-the-flow wikis). Some of these ideas have become commonplace in building social collaboration within the enterprise, and are things I use often myself.

I had read some reviews that criticize the book for being too scholarly, but being able to connect practical experience to the wider framework provided by research allows one to organize and categorize thoughts and ideas on the subject. Without possessing the proper language, it is not possible to form complete thoughts. I enjoyed it the way it is.

A minor gripe is that McAfee is perhaps too optimistic on how much social collaboration solves by itself, and does not give enough credit to processes and systematic process development with social collaboration tools used as a part of it. The years that have passed since the release of this book have made this weakness more clear, but it was far from obvious in 2009. Nonetheless, much of the research discussed in this book is still valid and can be used in systematic development.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 McAfee and "Enterprise 2.0" 8 mars 2010
Par John Gibbon - Publié sur Amazon.com
Format: Relié Achat vérifié
Andrew McAfee coined the term "Enterprise 2.0" and recently wrote a book with the same title. McAfee defines Enterprise 2.0 as the use of emergent social software platforms by organizations in pursuits of their goals.

He begins by saying that many of the problems of the early and largely unpopular computer-supported collaborative work (CSCW) tools (such as groupware and knowledge management applications) were resolved with Web 2.0 technologies that:

-are free and easy platforms for communication and interaction (texting, email, IM, etc.)

-lack of imposed structure on workflow, decision rights, interdependencies, and information.

-have mechanisms to let structure emerge (search, tagging, etc.)

These led to new Emergent Social Software Platforms (ESSPs) such as YouTube and Facebook. ESSPs share technical features such as search, links, authoring, tagging, extensions, and signals (SLATES).

Knowledge workers can take advantage of ESSPs to help them interact with different type of colleagues. For example wikis can help strongly tied colleagues work together more effectively, social networking software can help connect weakly tied colleagues, blogs can help connect colleagues with potential ties (in part by enabling discovery), and prediction markets creates interaction between colleagues who may never form a tie.

The benefits of Enterprise 2.0 come from using features of ESPPs such as group editing, authoring (people publicizing what they know), broadcast search (people publicizing what they don't know), network formation and maintenance, collective intelligence, and self organization (perhaps the broadest benefit).

The adoption of these new tools can raise concerns around inappropriate behavior and content, the appearance of embarrassing information, and non-compliance with laws, regulations, and policies. However McAfee contends that the benefits outweigh the risks and that most of these risks are actually decreased by Enterprise 2.0.

It may however be a long haul to adopt these new technologies in part due to our tendency to stay with the status quo even if a better solution exists. Therefore McAfee lays out six organizational strategies for Enterprise 2.0 success which includes:

-determine desired results, then deploy appropriate ESSPs

-prepare for the long haul

-communicate, educate, and evangelize

-move ESSPs into the flow (of every day work)

-measure progress, not ROI

-show that Enterprise 2.0 is valued

Towards the end of the book McAfee says he is most interested in Enterprise 2.0 because it can help organizations move from a Model 1 to a Model 2 style of behavior; from unilateral control of both the goals and the tasks used to accomplished goals to an environment where decision making is based on valid information and where "winning" is replaced with free and informed choices.

"Enterprise 2.0" is a good baseline book on a topic that by its nature needs to be further explored by web 2.0 powered discussions, such as those found on McAfee's website and blog.
5.0 étoiles sur 5 Give this book to senior executives and ask them to read it 8 juillet 2010
Par Stan Garfield - Publié sur Amazon.com
Format: Relié Achat vérifié
Andrew McAfee coined the term Enterprise 2.0. He defines it as the use of emergent social software platforms by organizations in pursuit of their goals.

I highly recommend this book to three main types of readers:
1. General managers (McAfee's target audience)
2. Information technology (IT) and knowledge management (KM) practitioners
3. Enterprise 2.0, social media, and collaboration evangelists, change agents, and early adopters

I recommend that you provide copies of Enterprise 2.0 by Andrew McAfee to your senior leaders and ask them to read it. The book is aimed at them, and it can be helpful in getting decision makers to overcome their fear of the risks of social media and allow implementations of collaborative tools within their organizations.

McAfee's goals for the book are to discuss:
- Collaborative technologies
- Similarities between these technologies
- How organizations are applying these technologies
- How to succeed with Enterprise 2.0

He defines three trends which yield better tools:
- Free and easy platforms for communication and interaction
- Lack of imposed structure
- Mechanisms to let structure emerge

McAfee coins the term SLATES for the features shared by emergent social software platforms (ESSPs):
- Search
- Links
- Authoring
- Tags
- Extensions
- Signals

He discusses six benefits of Enterprise 2.0:
- Group editing
- Authoring
- Broadcast search
- Network formation and maintenance
- Collective intelligence
- Self-organization

McAfee suggests six organizational strategies:
1. Determine desired results, then deploy ESSPs
2. Prepare for the long haul
3. Communicate, educate, and evangelize
4. Move ESSPs into the flow
5. Measure progress, not ROI
6. Show that Enterprise 2.0 is valued

For me, three highlights from the book are:

1. Help key managers in your organization to understand why Enterprise 2.0 is useful and inevitable. Then help them to implement collaborative platforms, recommend appropriate uses for the tools, and promote the use of collaborative technologies through communications and leading by example.

2. Collective intelligence represents a relatively untapped and potentially valuable opportunity. Look for opportunities to implement prediction markets within your organization for forecasting, planning, and innovating.

3. Be bold in overcoming objections based on the fear of Enterprise 2.0 red herrings. Show how transparent collaboration will actually reduce, not increase, the risks of noncompliance, theft, and discovery.

For additional details, see my review at [...]
5.0 étoiles sur 5 Brilliant Roadmap 11 décembre 2009
Par Leslie Fine - Publié sur Amazon.com
Format: Relié Achat vérifié
I am biased against books like this from the start. They usually seem like 20 page pamphlets that have been stretched into full-length books in order to satisfy publishing norms. Not so here. Every page is used well, and for non-fiction the book is a real page-turner. Andy clearly lays out the pervasive problems that any of us who have worked in a corporation (large or small) have experienced. Once we're all nodding our heads in recognition, he provides the path forward. He makes the case for a new way of collaboration such that it seems foolish to expect intelligent organizations to take any other path. He makes it plain that the Web 2.0 technologies that have grown up over the last decade, with which we are all so comfortable in our home lives, deserve a home in the way we run our work lives as well.

But, it is not all rosy-eyed. Andy goes on to talk about the very real stumbling blocks along the path to adoption. The inertia from which large organizations often suffer is very acute for these technologies, as they so often show their true strength with widespread deployment and the network effects that follow. While there is no perfect answer to these issues, Andy provides guidance and encouragement that any practitioner would be well advised to heed.

As someone who is deeply involved in one particular instantiation of an E2.0 platform, I often lose the larger movement in which I operate. Andy's book clearly painted a picture of the forest. Nicely done.
4 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Realistic and informative laydown 14 novembre 2009
Par Owen Lawlor - Publié sur Amazon.com
Format: Relié Achat vérifié
Having just completed this book as well as having heard Andrew McAfee speak at the recent Enterprise 2.0 conference in San Francisco, I have to say that in person and in print Andrew pulls no punches in presenting a well thought out case for Enterprise 2.0 as well as laying down the critical issues surrounding and challenging a successful implementation of social collaboration technologies in any organization.

This technology area has been somewhat of a magnet for industry fueled hype and McAfee does a great job of cutting through the BS and getting down to the core business benefits and issues revolving around these new technologies and why understanding them is so important to driving future business competitiveness. McAfee has been very successful in this book defining and detailing not just this new wave of Web 2.0 technologies in the Enterprise, but also of articulating the organizational challenges and benefits of folding Enterprise 2.0 into any company through use of the many case studies.

Harnessing the power of these new collaboration technologies is critical for companies to stay ahead by leveraging the power of network effects of their employees, to attracting and retaining the next generation of smart younger employees and to benefiting in this next wave of internet innovation by harnessing and discovering the hidden power of your workforce in the areas of innovation, collaboration, and productivity.

This book is a realistic and practical resource for those executives looking to increase the transparency of their workforces, breaking down those organizations false Chinese walls, and enabling a bottom up workforce paradigm to flourish. IMO those companies that do not take the lessons and opportunities posed in this book to heart are doomed to a painful future. Ease your anxiety about these technologies, and read this book NOW. Highly Recommended not just for C suite execs but also general managers and anyone else with interest in this area.
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