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The Erotic History of Advertising (Anglais) Broché – 1 mai 2003

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5 étoiles sur 5 3 commentaires provenant des USA

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Description du produit

Présentation de l'éditeur

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumer's attention.

All of this is well documented in Tom Reichert's profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs not baseball cards but similar small cards showing scantily clad "women of the stage," which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman's skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success.

With numerous illustrations showing many erotic ads--some campy, some esthetically elegant, some homoerotic--that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn't; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes.
This thoughtful, enjoyable, and fascinating look into the world of advertising--from the late 1800s to the most erotic ads of today--will appeal to both media-savvy consumers and aficionados of pop culture.

Biographie de l'auteur

Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.

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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 5.0 étoiles sur 5 3 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great Resource for Marketers 4 octobre 2010
Par JSwank - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I bought this awhile back and found it to be interesting. I used it as the base for a college paper. Advertising today holds nothing to the raciness of the 50's and 60's. Back then they were subtle and clever. Today we are too blatant.

Great book and definitly worth the buy. But kindle readers may find it not as intriguing without the clear bold pictures
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 easy 27 octobre 2015
Par SRM - Publié sur Amazon.com
Format: Broché Achat vérifié
informative. easy read
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Fun and enlightening 24 juin 2003
Par Florida Boxdog - Publié sur Amazon.com
Format: Broché Achat vérifié
If you think advertising has recently become too risque, this is the book for you. Reichert has dug up some amazing examples from the last 150 years to prove that sex has always sold. It's a fun, easy read, and you'll learn something as you enjoy looking at what people considered sexy a century ago.
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