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The Execution Premium: Linking Strategy to Operations for Competitive Advantage (Anglais) Relié – 1 juillet 2008

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Book by Kaplan Robert S Norton David P

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126 internautes sur 129 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 All head, no heart, an analytical strategist's playbook, not a guidebook for executing a strategy 23 août 2008
Par Mark P. McDonald - Publié sur Amazon.com
Format: Relié Achat vérifié
The Execution Premium is the crowning book of Kaplan and Norton's series addressing the Balanced Scorecard and Strategy maps. This book is manual for strategists as it brings together all of the current best thinking related to how an organization establishes its strategy, uses strategy maps and leverages balanced scorecards. K & N continue to their tradition of providing good case study support and graphical examples to illustrate their point. K & N also continue their tradition of thinking that strategy coupled with measurement constitutes execution.

This is a must read book for strategists, consultants and aspiring MBAs as it is a compendium of all the current approaches to strategy setting. This book's focus on integrative thinking is its greatest strength. K & N bring together Porter, Reichheld, their own work and other techniques such as PESTEL, TDABC and forceasting which are all relevant to one degree or another. If you only had money in your budget for one business book - I would recommend this one just for its sheer comprehensive coverage.

In the first paragraph K&N make an astute observation when they say that "operational effectiveness and strategy are both essential ... but they work in very different ways." That is true. Rather than providing a bridge between these two ways the rest of the chapter and the rest of the book focuses on the strategy processes. I was hoping for an operationally focused bridge between the two as that is how you move from strategy to results - but it was not there.

Do not let the title fool you, this book is about the execution of the strategy setting process. It is not about operational execution or even execution of the strategy (ala Bossidy and Charan's best seller EXECUTION). It not about how you realize an execution premium - that premium is assumed if you execute the balanced scorecard and strategy maps.

Given the title I was expecting to understand the financial, market value and performance `premium' one would get from following this approach. While some of that is in the book, its treatment seems to be more fortunate coincidence rather than an executed connection between the strategy and operations. That does not mean that this is a poor book, not at all, but if you are reading this to understand how to get an execution premium from delivering strategic goals in your operations, this is not the book.

Strengths - analytical and financial view of the company

* Comprehensive in covering all of the major tools and techniques currently used in formulating strategy. This is the strength of the first few chapters that focus on PETEL analysis and other techniques

* Consistent in their support and explanation of their key concepts, such as the balanced scorecard and strategy maps. This builds on the other K&N books.

* Process focused in laying out a strategy formulation process. The Roadmap for strategy processes is accurate and clear. The discussion of management meetings and reviews focused on the strategy (Chpt 7 and 8) is a plus.

* Information and Analytics a practical guide to using operational data in the strategy process. This is the primary focus of the plan operations step. The discussion and detailed examples are strength.

* Financial focus in providing examples of the financial approaches to strategy setting. This is particularly in the plan operations and the use of Time Driven Activity Based Costing Model.

Challenges - limited connection between the strategy and the way you manage and change operations to achieve the strategy.

* Avoids any real discussion of operational management, it is assumed that operational managers who have the right metrics will make the right decisions across the enterprise to achieve the goals.

* Assumes that enterprise strategic goals are mathematically decomposable. By that I mean that I can take a goal, divide it into smaller parts that add up to the whole goal and assume that if I achieve the parts I will achieve the goal. This is a vertical top down strategy view of the company, and ignores the horizontal, bottom up, process reality that creates results.

* Asserts the alignment fallacy by concentrating on aligning on the financial ends with no consideration of the means to achieve those ends across the enterprise.

* Pays limited attention to the core "Learning and Growth Disciplines" like HR and IT and by their omission. In fact at the end the book asserts "The company assumes that achieving the strategic objectives for human, information and organizational capital will drive improvement in critical strategic processes." P. 252 Anyone who has seen the impact of a less than successful HR, IT, or Re-organization knows that this is not an assumption that can be made with certainty, yet it's the only real discussion of these things in the book.

* Based on a lite version of a central planning model where the corporate core knows more and is more skilled than the operational front lines. Embodied in the Office of Strategy Management (OSM) the book creates a rational why companies should invest more in corporate functions rather than in operational execution -- very paternalistic view.

The fundamental challenge I have is that "The Execution Premium" is all head - analytical and financial with little to no discussion of the heart - how things actually work. The following quote sums it up from my point of view "The most successful Balanced Scorecard implementations have occurred when organizations skillfully melded the intrinsic motivation emanating from its leadership and communication program with the extrinsic motivation created by aligning personal performance objectives and incentive compensation." Page 149. For any one who has seen one manager optimize their function at the expense of all others, or those how feel that the "beatings will continue until moral improves, you know that sustainable execution requires more than lining up metrics on a piece of paper.

Chapter 1: Introduction - provides an overview of the challenges associated with strategy formulation and creation. Here they outline their basic process for strategy formulation and deployment

1) Develop the strategy
2) Plan the strategy
3) Align the operations with strategy
4) Plan Operations
5) Monitor and Learn
6) Test and adapt the strategy.

It's a good closed loop process - with the strategy as the primary object of the process. The rest of the chapters deal with each of these steps. The chapter ends with saying that this process is the responsibility of a new construct called the Office of Strategy Management

Chapter 2: Develop the Strategy - is the details in first step of the strategy setting process. Here is the detailed discussion of PESTEL (Political, Economic, Social, Technological, Environmental and Legal analysis framework). This is a good framework and the case study support is comprehensive.

The issue is that these are all discussions of how people have made strategies in the past - in an environment of predictable or foreseeable change. This is not the environment we are heading into, so it would have been good to see the strategy based on some latest proven best thinking rather than the strategy frameworks that are dominant for the past 20 years or so.

Chapter 3: Plan the Strategy - This chapter focuses on using K&Ns Balanced Scorecard tool and how it fits with strategy. This is a top down corporate driven process as it is performed by executives at the center. The examples are good and illustrative, but they also show the vertical thinking that dominates this approach (head) and the relative limited understanding of horizontal coordination and end-to-end implications (heart).

Chapter Four: Strategic Initiatives is based on a traditional view of corporate controlled transformation and organization. The initiatives break out into separate work streams whose plans and budgets all have to reconcile back to the core strategy - this is the decomposition issue mentioned above. There is some good discussion about initiative prioritization and funding through a new category called STRATEX - Strategy expenditure. The strategy deployment model discussed on page 119 - 122 is very traditional and corporate centric.

Chapter Five: Aligning Organizational Units and Employees is critical, but it's largely assumed to happen through aligning performance measures rather than the means to achieve those measures. The center controls all is best illustrated by the following quote "Corporate headquarters is like the coxswain in an eight-rower shell ... the coxswain adds value by understanding the competitive environment and the strengths and weakness of each rower and uses that insight to develop a coherent action plan." Page 126. If you are in the corporate center you agree heartily, but if you are on the line, the view may be stretching reality.

Chapter Six: Plan Operations - Align process improvement programs should be the heart and meat of the book and to some extent it is. There is a discussion of the planning process, which again is based on cascading from the top. The chapter does not tell you how you change operations to achieve strategy in a coordinated way. From what I read it's the use of TQM and/or Six Sigma to achieve you BSC goals - a sound approach, but hardly all that is required to deploy a strategy and get an execution premium.

Chapter Seven: Plan Operations - Sales Forecasts, Capacity, and Budgets. This is THE MEAT of the book and provides comprehensive discussions of new approaches to budgeting and Time Driven Activity Based Costing. This is the best part of the book, with some new ideas and great examples. Unfortunately again it's a financial metrics decomposition focus, which is necessary but not sufficient on its own to achieve an execution premium.

Chapter Eight: Operational and Strategy Review Meetings is a good chapter and recognizes that strategy is a living breathing thing that needs to be marked to the market and market conditions. This is a welcome chapter to help structure these meetings and not have them turn into rebudgeting sessions.

Chapter Nine: Meetings to Test and Adapt the Strategy is another good chapter that focuses on the strategy management process and somewhat on the daily or line =.

If you are still reading this review, thanks and I hope you can see why this book is great for the strategist and less effective for the operational manager who needs to execute the strategy.

The book ends with a discussion of the office of strategy management -- a corporate function that embodies the process that is discussed in this book. In that regard I am concerned about objectivity as the book is written to show all the work that needs to be done, begs the question who will do it, says that its the OSM that will do it and does not disclose that one of the authors consulting companies trains and certifies people to be in the OSM. I am not sure that centralizing these tasks into yet another corporate - non-operating function is the right idea and the commercial incentive implicit in the recommendation needs to be taken into consideration. It is not a huge deal, but something that the reader needs to understand and be aware of in terms of a bias.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 It is an excellent book that help you in the process of developing ... 7 novembre 2016
Par carlos - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
It is an excellent book that help you in the process of developing the strategy and communicate it in a very simple form. With the use of BSC, the strategic maps could be linked to operations with specific measurements for each goal so you can follow up. As director, it is an excellent tool to execute the strategy in the operations of any business.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 One of the best strategy books 13 juin 2011
Par Manuel Ruiz de la Presa (MBA) - Publié sur Amazon.com
Format: Relié Achat vérifié
As a student and practitioner on themes like Activity Based Costing, Productivity, the Balanced Scorecard and Strategy, I want to praise the clarity of Dr Kaplan in combining and linking the strategy all the way down to the scorecard of the organization. In his book "The Execution Premium" he takes the reader step by step to understand the link between the strategy frameworks to its execution. It is a perfectly designed management system that shows the relationship of very important decisions such as: Develop people and technology as to have a competitive team; Encourage Analytical approach to understand processes and data driven decisions; Develop management leadership to provide vision and alignment; Understand that everything we do in the organization is determined solely by our customers and finally to teach everyone in the organization that a primary objective is to create value. The Execution Premium will help any manager to successfully execute strategies and allocate resources to those paths which will create maximum value.
5.0 étoiles sur 5 Excellent 20 mai 2016
Par Cliente de Amazon - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I teach strategic planning of the Andres Bello Catholic University in Caracas, Venezuela, in addition to consulting in BPM and Business Strategy. This book is an excellent summary of the approach to strategic management professors Robert Kaplan and David Norton.
5.0 étoiles sur 5 The Execution Premium 16 octobre 2009
Par Gery Sasko - Publié sur Amazon.com
Format: Relié Achat vérifié
Professor Kaplan and Dave Norton once again prove that they understand and appreciate the systemic nuances of business and the value premium of not only having a good plan but marshalling the resources (human and economic) needed to execute and deliver on a plan's promise. Bob Kaplan and David Norton's enthusiasm for work done well is palpable throughout this latest Balanced Scorecard book. I was introduced to the Balanced Scorecard a decade and a half ago in an early Harvard U. training seminar put on by these two. They have never rested on the laurels of a fantastic business idea and continue to advance and refine the Balanced Scorecard system.
Gery Sasko - Principal
Intrafocus Management Consulting
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